How I can help your customers find you on line...
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Transcript of How I can help your customers find you on line...
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Expose, Acquire & EngageExpose, Acquire & Engage
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The Need
1. Expose their product / service to people in the local market
2. Acquire new local customer
3. Engage – Keep old & new customers coming back with exclusive offerings / specials & brand awareness (Repeat customers!)
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The Problem
Where people spend their time matters!
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Why?
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Where We Spend Our Time!Where We Spend Our Time!
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Where We Spend Our Time!Where We Spend Our Time!
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Where is your Yellow Pages?
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Old Way vs. New Trends Old Way vs. New Trends
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$
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Where We Spend Our TimeWhere We Spend Our Time
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Accessing People Here? Accessing People Here?
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Declining Markets
• Newspapers • Bankrupt/Closing• TV • DVR/TiVo• Telemarketing • Do Not Call List• Direct Mail • Trash Can• Print Ads • High Cost• E-Mail • Spam Software
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Local Advertising Shift Local Advertising Shift
• $155 billion spent on local advertising in 2009
• 7.3% online
• Projected up to 50% will be spent online within 10 years!
• $77 Billion on the move!
• Be where the eyes have moved!
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The Problem
Your Customer Are Online…
Are they finding you, or your competitors?
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AdzZoo:AdzZoo:Total Online Marketing SolutionTotal Online Marketing Solution
AdzZoo’s turnkey solution is designed to...
1. Expose your business with a “Geo-Targeted” web presence
2. Acquire new customer with online strategies and exposures
3. Engage customers with real-time mobile marketing
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Target Your Local Online Market!Target Your Local Online Market!
Geo-Targeting Technology
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Exposure & Acquisition Exposure & Acquisition
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In 2006, there were 2.7 billion searches done per month.
In 2009, there were 61 billion searches done per month.
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Page 2 and BeyondPage 2 and BeyondAKA - No Mans Land AKA - No Mans Land
•Over 80% of people that search never go past the first page of the search results.
•High ranking is essential to online exposure.
•How do you get a high rank? Experts!
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The New York Times
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“…search advertising is probably the most effective form of marketing ever invented.”
“No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”
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Exposure & AcquisitionExposure & Acquisition
Social Networks• 120 million active U.S. Facebook users• Average user spends 55 minutes per day on
Facebook• 1 in 4 U.S. Internet page views occurred at one of the
top social networking sites in December 2009
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Exposure & AcquisitionExposure & Acquisition
Thousands of Popular Websites
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EngageEngage
Smart Phones & Mobile Devices
• 270,000,000 active mobile accounts (US)
• 3 to 1 cell phones to computers• 152 billion text sent per month• 90% of text are read within
1 minute of receipt
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Text Marketing
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Results Start with a “Digital Hub”
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How it WorksHow it Works
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Digital Hub
Social Networks
Search Marketing
Major Websites
Text Marketing
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• Get analytics of your entire campaign and its effectiveness
•Monthly reporting on:•Total impressions•Total clicks•Average position•Driving directions•And more
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Campaign Monitoring & Optimization Campaign Monitoring & Optimization
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Put the Web Expert on Your Side!
Google certified professionals with experienced ad writers will create a custom web campaign, designed for your industry and local market, to get you the results you need to stay competitive in an online world!
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Expose, Acquire & EngageExpose, Acquire & Engage