Marketing CoPilot - Find Customers Keep Customers
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Transcript of Marketing CoPilot - Find Customers Keep Customers
©2012 Marketing CoPilot Inc. All rights reserved.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
You are a business owner struggling to understand how to turn your website into your most powerful sale tool.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
1. Why your website is the most important tool in your business.
2. How we turn websites into performing sale tool.
Note: This presenta8on will take you FIVE minutes to read. When you are finished, you will understand why you should choose Marke8ng CoPilot.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
My customers don’t use search engines to find products or
services like mine.
You can’t buy my product or service online, so a website won’t help me in the sales process.
I need to invest in a sales rep before I spend money
on my website.
I don’t get leads from my website.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
of people looking for a solu8on for business or personal use start their search in a search engine.
97%
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
don’t go past page one of search results.
95%
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
pieces of online data are used to make a buying decision.
11.2
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Buyers are 70% of the way into making a buying decision before they pick up the phone and speak to your sales rep.
70%
©2012 Marketing CoPilot Inc. All rights reserved.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
1. Department Overload: Because every department wants to be on the home page.
2. Messaging Overload: Because inexperienced communicators believe more is beKer.
3. Technophobia: Because experienced communicators resist new media.
4. Techno-‐obsession: Because of an overuse of “cool” technologies.
©2012 Marketing CoPilot Inc. All rights reserved.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
If you think you need to build a website and walk away, don’t bother building it.
Invest in it monthly.
Apply tac8cs monthly.
See it as a 12 month investment.
This is not a one shot deal.
©2012 Marketing CoPilot Inc. All rights reserved.
©2012 Marketing CoPilot Inc. All rights reserved.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Every employee that has a LinkedIn account and tells people where they work. This sends a link back to your company.
Every search someone does on your brand name tells a search engine you maKer.
Every piece of content siSng on your website tells people what you think.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
CLARITY They want to make a choice.
Make it easy for them.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
We help business owners find customers and keep customers using a customer-‐centric view of your value.
What separates us from web shops or marketing agencies is our customer-centric view of your value proposition; how we bring that to life online, validate it with your target market, and evolve it until you get
the results you want.
marketingcopilotFind Customers. Keep Customers.
TM
DISCOVER: The right message by answering the ques8on, “Why should I buy from you?”
ENGAGE:
Using your online engine to deliver the message.
CONVERT:
With monthly online tacVcs to track and measure the message and convert traffic into leads.
123
1©2012 Marketing CoPilot Inc. All rights reserved.
discover
Clearly define why your customers choose you.
marketingcopilotFind Customers. Keep Customers.
TM
1Your value proposiVon is your deal closer. Maybe you call it differen8a8on or compe88ve advantage. It is not a tagline, mission statement or ar8cula8on of what you do. It’s a precise representa8on of why someone should buy from you.
marketingcopilotFind Customers. Keep Customers.
TM
1Value Discovery Working Sessions delve into how to build differen8a8ng value into your message. These sessions will provide guidance on how to organize your message to build the founda8on for an ongoing marke8ng program.
2engage
Use your website and web presence to test and validate your value proposi8on
marketingcopilotFind Customers. Keep Customers.
TM
2©2012 Marketing CoPilot Inc. All rights reserved.
A strong web presence is more than a website. It’s all of the ac8vi8es that you can be doing online to drive qualified leads to your company. Your website is only part of the puzzle. Your web presence is an interac8ve tool you can use to engage interest in your value and track prospects through the buying process.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Starts the Customer Buying Process Online
Web Presence
Creates Differentiation Audience
Segmentation
What people search for? Keywords
Content Management System/Blog
Optimized Website
Tools E-‐mail Marketing
LinkedIn Twitter
Facebook YouTube
Social Media
+
Backlinks
Downloads Whitepapers
Find Customers. Keep Customers.
Press Releases & Directories
Conversion Tools
SEO Platform
Search Engine Optimization
AdWords PayPerClick
Step 2: Online Strategy Step 3: Consistent Execution
Analytics Measure & Optimize
Getting prospect and customers to find you
Optimized Web Presence
Step 1: Clear Value Proposition:
Why should I buy from you?
3©2012 Marketing CoPilot Inc. All rights reserved.
con
vert If your target audience does not share your content, comment or do something on your site, you have failed to communicate your value.
marketingcopilotFind Customers. Keep Customers.
TM
3©2012 Marketing CoPilot Inc. All rights reserved.
when others
Zig
Zag
marketingcopilotFind Customers. Keep Customers.
TM
3©2012 Marketing CoPilot Inc. All rights reserved.
During 2011, Google make over 600 changes to their algorithm.
Guess what this means to your business?
• There is more emphasis on social sharing to geSng found and ranked.
• Google looks at dynamic content first.
marketingcopilotFind Customers. Keep Customers.
TM
3©2012 Marketing CoPilot Inc. All rights reserved.
Website My Content? • Top 10 Sales Ques8ons • How to’s • Industry updates • Press releases • Client stories Email Tool
Report Aaer 72-‐Hours: Report & Analyze & Adjust
Op8mize Send Report
click thru
share tweet comment
1. Click thru to website 2. Read something 3. Do something
marketingcopilotFind Customers. Keep Customers.
TM
3©2012 Marketing CoPilot Inc. All rights reserved.
Drive more leads into the sales pipeline.
Stay top of mind with exis8ng customers.
Monitor and analyze analy8cs on a monthly basis to determine what is working and what needs to be adjusted.
marketingcopilotFind Customers. Keep Customers.
TM
3©2012 Marketing CoPilot Inc. All rights reserved.
Anyone can create a marke8ng report. We mine analy8cs to understand the impact on your business, communica8ons and lead genera8on.
©2012 Marketing CoPilot Inc. All rights reserved.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Curious. We always want to understand what is happening: what works and what doesn’t.
CreaVve. What is the very best way to present your company online. Results-‐driven. We demonstrate results every month to clients about what we have achieved via our VMM report.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Results. Every day, we are working towards beKer results for our clients.
Thrills. Each month, we find at least one thing that will thrill and delight each client. RelaVonship. We want our clients to have direct contact with the whole team and know that their account maKers to us each and every day.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
CollaboraVve. Some8mes you want an expert and some8mes you want a “pair of hands” to help you with marke8ng ac8vi8es. We can do both, but what sets us apart is our ability to partner with clients to understand their business and sales process. We view the work we do as a shared responsibility and we take that responsibility very seriously.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Marke8ng CoPilot has a team of experienced testers to help you find customers and keep customers.
marketingcopilotFind Customers. Keep Customers.
TM
©2012 Marketing CoPilot Inc. All rights reserved.
Check out some of our clients and successful online lead genera8on engines:
• www.etgroup.ca • www.promys.com • www.trcepos.ie • www.jan-‐pro.ca • www.arbrux.com • www.spmlearning.com • www.solu8ons360.com
If you are interested in client success stories, please click here: Click Here for Client Success Stories