How GSMP Brussels April 15, 2008 GPC Unites the Supply Chain?
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Transcript of How GSMP Brussels April 15, 2008 GPC Unites the Supply Chain?
How
GSMP BrusselsApril 15, 2008
GPC Unites the Supply Chain?
2 ©2008 GS16 Years of Standards Excellence
Housekeeping Slide
• GS1 Antitrust
• All mobile devices on silent mode
• Please take all personal items with you when you leave the meeting rooms. GSMP nor the hotel can be responsible for items left unattended in the room.
• No side bar conversation
• Meetings will begin promptly at designated start times• Coffee Break AM (10:30 - 11:00) and PM (15:00 - 15:30)
• While enjoying your stay in Brussels, please keep your personal items safe.
• Share your feedback• You will receive an email with on on-line event survey. Please take the time
to give GSMP your feedback.
3 ©2008 GS16 Years of Standards Excellence
Agenda
• Objectives: Understand how GPC unites the supply chain
• Approach: Demonstrate case studies Best Buy, Carrefour, Wal-Mart, SA2,
GS1 Canada
4 ©2008 GS16 Years of Standards Excellence
Information Emphasis is Changing
5 ©2008 GS16 Years of Standards Excellence
Information Emphasis is Changing
6 ©2008 GS16 Years of Standards Excellence
How GPC Unites the Supply Chain?
• When a seller organisation implements GPC, then the GPC Brick ensures the correct recognition of the product category through the extended supply chain and the buyer organisation can use the same GPC Brick to route the seller's product information to the right buyer
7 ©2008 GS16 Years of Standards Excellence
Commercial Role: Delivering Better Assortments, Sales, Margins
8 ©2008 GS16 Years of Standards Excellence
GPC Connects Views
GPC Update from Best Buy
Patricia Vessey
10 ©2008 GS16 Years of Standards Excellence
Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and Speakeasy (speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.
2007 Sales: $40 Billion
11 ©2008 GS16 Years of Standards Excellence
Best Buy Co., Inc.
• Best Buy’s use of GPC• Results of analysis of GPC that Impacts Best
Buy
- Segments (23) and Families (41)
- Classes (98)
- Bricks (329)• Key Learnings from Best Buy’s GPC Journey
12 ©2008 GS16 Years of Standards Excellence
Best Buy’s use of GPC
• We have 13 vendors using GDSN currently, an increase of 8 vendors in the past year that send data using GPC codes. This list continues to grow year over year.
• We continue to update the mapping of BBY hierarchy to GPC as changes are made and submit Change Requests as we identify them.
• We have begun using GPC bricks to allow us to be more accurate in taxing our product for our Taxation systems for Retail stores.
• As we move into international market, we have taken Best Buy use of GPC to affect how we implement our new international
Retail systems.
13 ©2008 GS16 Years of Standards Excellence
Key Learnings from our GPC Journey
• GDSN limitations on communicating GPC attributes and subscription at the attribute level continue to present difficulties and complicate the GDD item data model.
• The most critical use of GPC has been to assign new items to the appropriate internal category in our PIM system.
- We use the GPC provided through GDSN by our vendors to map to our internal category hierarchy.
- These categories are used to define attributes required for an item.
- We have defined 333 PIM Internal categories to date which are mapped to 329 Bricks.
• Benefits of GPC use include standardization across internal business units for category reporting, including international.
• We need to keep an eye on segment development as Best Buy has continued to expand the GPC categories we sell.
14 ©2008 GS16 Years of Standards Excellence
GPC Segments (23) that Impact Best Buy
Segments (23)Arts/Crafts/NeedleworkAudio Visual/PhotographyAutomotiveBeauty/Personal Care/HygieneClothingCommunicationsComputingElectrical SuppliesFood/Beverage/TobaccoHealthcareHome Appliances
HomecareHousehold Kitchen MerchandiseHousehold/Office Furniture/FurnishingsLawn/Garden SuppliesMusicPersonal AccessoriesPlumbing/Heating/Ventilation/Air ConditioningSafety/Security/SurveillanceSports EquipmentStationery/Office Machinery/Occasion SuppliesTextual/Printed/Reference MaterialsToys/Games
15 ©2008 GS16 Years of Standards Excellence
GPC Families (41) that Impact Best Buy
• Arts/Crafts/Needlework Supplies• Audio Visual Equipment• Audio Visual Media• Beverages• Body Products• Bread/Bakery Products• Clothing• Communications• Computers/Video Games• Confectionery/Sugar Sweetening Products• Cosmetics/Fragrances• Electrical Cabling/Wiring• Electrical Connection/Distribution• Electrical Lighting• General Electrical Hardware• Greeting Cards/Gift Wrap/Occasion
Supplies• Hair Products• Home Diagnostics• Home/Business
Safety/Security/Surveillance• Home/Business Surveillance Equipment
•Household Cleaning/Care•Household Energy•Household Kitchen Merchandise•Household/Office Furniture•In-car Electronics•Lawn/Garden Supplies•Light Application•Major Domestic Appliances•Musical Instruments/Accessories•Ornamental Furnishings•Personal Accessories•Personal Hygiene Products•Photography/Optics•Plumbing/Heating/Ventilation/Air Conditioning•Prepared/Preserved Foods•Skin Products•Small Domestic Appliances•Sports Equipment•Stationery/Office Machinery•Textual/Printed/Reference Materials•Toys/Games
16 ©2008 GS16 Years of Standards Excellence
GPC Classes (98) that Impact Best Buy
Air/Gas Controlling Appliances/Parts
Alarm SystemsAudio Visual AccessoriesAutomotive Anti-Theft ProductsAutomotive Appearance/Fragrance
AccessoryAutomotive Decorative LightingBaking/Cooking Mixes/SuppliesBatteries/ChargersBoard Games/Cards/PuzzlesBody Massage/ToningBooksCables/WiresCabling/Wiring Management/ControlCar AudioCar Video/NavigationCleaning AppliancesClocksClothing AccessoriesCoffee/Tea/SubstitutesCommunication AccessoriesComputer ComponentsComputer DrivesComputer Networking EquipmentComputer/Video Game AccessoriesComputer/Video Game Control/Input
DevicesComputer/Video Game PeripheralsComputer/Video Game SoftwareComputersConfectionery ProductsCosmetic ProductsDevelopmental/Educational ToysDiagnostic MonitorsDiagnostic Tests
Electric Lamps/Light Bulbs/LightingElectrical ConnectionElectrical DistributionFixed Communication DevicesFood/Beverage Preparation AppliancesGeneral Electrical HardwareGift Wrap/AccessoriesGreeting Cards/InvitationsHair Care ProductsHair Removal/Masking ProductsHome Audio EquipmentHome/Business Surveillance EquipmentHousehold Beds/MattressesHousehold CleaningHousehold Food Measuring EquipmentHousehold Water/Beverage EquipmentHousehold/Office SeatingHousehold/Office Storage/Display Furniture/ScreensHousehold/Office Tables/DesksKitchen Washing AppliancesLaundry Care AppliancesLawn/Garden Cooking/Heating AppliancesLawn/Garden Pools/Ponds/Water Features & OrnamentsLawn/Garden Weather Monitoring/ObservationMajor Cooking AppliancesMajor Laundry AppliancesMobile Communication Devices/ServicesMusical Instrument AccessoriesMusical Instrument AccessoriesMusical Instruments (Non Powered)Musical Instruments (Powered)Musical ToysNeedlework/Toy Making Craft SuppliesNon Alcoholic Beverages – Not Ready to DrinkNon Alcoholic Beverages – Ready to Drink
Office MachineryOpticsOral HygieneOrganizational Planning StationeryPeriodicalsPersonal Bags/Luggage/UmbrellasPhotographyPhotography Printing/Dark Room EquipmentPictures/Mirrors/FramesPortable Air Control AppliancesPortable Audio/VideoPortable Electric LightingPre-recorded MediaRecordable MediaRefrigerating/Freezing AppliancesSanitary WareSkin CareSkin CareSmall Cooking/Heating AppliancesSnacksStationery Cutters/TrimmersStationery Paper/Card/FilmSweet Bakery ProductsTelevisionsToy Vehicles – Non-rideUpper Body Wear/TopsVideo Game ConsolesVideo Recording/Playback/ReceivingWarming AppliancesWaste Disposing/Compacting Appliances
17 ©2008 GS16 Years of Standards Excellence
Contact DetailsMaureen Wissel
7601 Penn Avenue South
Richfield, MN 55423 T USA 612-291-7134E [email protected]
GPC Update from Carrefour
Olivier Mouton
19 ©2008 GS16 Years of Standards Excellence
Agenda
1.
DataSync at Carrefour
2.
Roll-out status
3.
DataSync Roadmap
19
20 ©2008 GS16 Years of Standards Excellence
RecipientData pool
Webform
SupplierB
Source Data pool
RecipientData pool
Supplier
Supplier
PIM
PIM
PIM
RecipientData pool
RecipientData pool
Source Data pool
SupplierA
Source Data pool
Any supplier will be able to electronically transfer 100% of the data that Carrefour
needs by using one of the 3 following channels:
GENERATION RECEPTIONTRANSFER
2. PEER TO PEER (direct
flow)
3. GDS
1. WEBFORM
Canal
Global Data Synchronization: Publication of the product information in a data poolby the supplier
On-line form in which the supplier enters his data
Direct flows between partners; integration files in a given data format
DataSync at Carrefour
20
21 ©2008 GS16 Years of Standards Excellence
2.
Roll-out status
1.
DataSync at Carrefour
3.
DataSync Roadmap
21
22 ©2008 GS16 Years of Standards Excellence
France Roll-out : Figures
Live Manufacturers
311
126
9
Webform
P2P
GDS
DataSync Suppliers (Target FMCG 1063)
0
100
200
300
400
500
600
janv.-07
mars-07
mai-07
juil.-07
sept.-07
nov.-07
janv.-08
mars-08
Nb
r F
rn
Webform P2P GDS Tests
Live Products
4 831
11 094
2 747
Webform
P2P
GDS
Products DataSync (Target 77707)
0
5 000
10 000
15 000
20 000
25 000
30 000
janv.-07
mars-07
mai-07
juil.-07
sept.-07
nov.-07
janv.-08
mars-08
Nb
re F
ich
es
Webform P2P GDS Tests
446 18 672
1st of March 2008
22
23 ©2008 GS16 Years of Standards Excellence
3.
DataSync Roadmap
1.
DataSync at Carrefour
2.
Roll-out status
23
24 ©2008 GS16 Years of Standards Excellence
Production Time ScheduleFood and Non-Food
InformationProvider
#SKUs JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
CEREAL PARTNERS 69 1
RICARD SA 113 1
BEIERSDORF 709 1
COLGATE PALMOLIVE 619 1
LAVAZZA France 27 1
HENKEL Detergents & Cosmetics
395
1
PHILIPS Lighting 433 1
HEINEKEN 120 1
SCA - Hygiene Pdts 91 1
GENERAL MILLS 139 1
GEORGIA PACIFIC 129 1
HEINZ 50 1
J&J - Vendome Lab. 305 1
PHILIPS Cons. Elec. 239 1
PHILIPS DA & PC 176 1
RECKITT BENCKISER 454 1
CEPASCO / SPIGOL 115 1
ERIC BUR 488 1
KIMBERLY CLARK 135 1
MCCORMICK - Ducros 488 1
CADBURY 351 1
MATTEL 492 1
PEPSICO 266 1
SC JOHNSON 270 1
NESTLE 876 1
PROCTER & GAMBLE 755
UNITED BISCUITS 197
24
25 ©2008 GS16 Years of Standards Excellence
Manufacturers Roll-Out for Carrefour Franceo All Food Manufacturers Live by End 2008o Food & Beverage, Home Care, Personal Care, Wineo Non-Food roll-out by Q2 2008 (Pilot with Philips Lighting) including
Electronics Equipment and Major and Small Domestic Appliances o Excluding Clothes and Culture Manufacturers
Country roll-outo Priorities : Spain and Belgiumo Roadmap to be validated by Carrefour Board in April
Price Synchronization in scope for Carrefour France
GPC : no link with Internal Classification for the moment
DataSync Roadmap
25
GPC Update from Wal-Mart
Bruce Hawkins
27 ©2008 GS16 Years of Standards Excellence
Wal-Mart and GPC
Wal-Mart’s interest in GPC revolves around:
• Product Classification
• Product Attributes
28 ©2008 GS16 Years of Standards Excellence
Wal-Mart’s interest in GPC
• Product Classification• Allow Buyers to subscribe (via GDS) to the product groupings they are
interested in.
• Product Attributes• Category Management
Which products should we carry? Which products should be displayed together? Help determine why and where some products perform better than
others e.g.:– where do liquid detergents outperform powdered detergents?– does canned fruit sell better in a regular or light syrup?– Bedding: analysis of sales using attributes like sheet type or
thread count.
29 ©2008 GS16 Years of Standards Excellence
Wal-Mart’s interest in GPC
• Product Attributes (contin)• Use to associate or group products for:
Business Intelligence reporting & analytics Planning & Budgeting Replenishment settings Compliance management Merchandising e.g. centralized/regional buying Track Company initiatives e.g. sustainability Price management
30 ©2008 GS16 Years of Standards Excellence
Factors that inhibit the use of GPC
• Insufficient coverage• Less than 10% of all items in Wal-Mart have a valid GPC brick code.
• 75% of GTIN's sent via GDS have a valid GPC brick code.
• 10% of GTIN's sent via GDS have 999’s for a GPC brick code.
• GPC attributes are not currently available via the data pool• These may be added in the next release?
• Difficult for organizations to systemically and automatically interact with GPC e.g.: • Receive system notification when a new release is made available.
• Ability to systematically extract full downloads of the GPC data.
GPC Update from SA2
Grant Kille
32 ©2008 GS16 Years of Standards Excellence
SA2 and Global Product Classification
• Both former Agentrics and Sinfos implementations support GPC “bricks”• Agentrics supports brick attributes and values
• SA2 implementation will also support all brick attributes and attribute values
• SA2 provides access to the GPC via a robust user interface
• GDSN suppliers have been slow to adopt the valid brick codes • Most suppliers still using the dreaded “all 9s”
• We are contacting all suppliers to get them moving to classify properly
GPC Update from GS1 Canada
Mike Sadiwnyk
34 ©2008 GS16 Years of Standards Excellence
Canadian Implementation Road Map
Value Added
Validation Services
Stage
Data Clean Stage
Critical Mass
LoadingStage
Startup Phase Rollout Phase
DataSyncSTDS
Implement
Stage
BusProcessSTDS Stage
GS1 IDStandardsImplement
Stage
GovernanceSteering
Stage
1 2 3 4 5 6 7
Data Integrity
8Process
Re-engineering &Legacy
integration
35 ©2008 GS16 Years of Standards Excellence
5. Implementation Deadlines and Compliance Protocol Audits
Canadian Implementation Road Map
Value Added
Validation Services
Stage
Data Clean Stage
Critical Mass
LoadingStage
Startup Phase Rollout Phase
DataSyncSTDS
Implement
Stage
BusProcessSTDS Stage
GS1 IDStandardsImplement
Stage
GovernanceSteering
Stage
1 2 3 4 5 6 7
Data Integrity
4. GS1 Business Process Data Requirements
1. GS1 Prefix Ownership Audit
2. GS1 Barcode Verification3. GS1 GTIN Assignment &
Allocation rules
6. GS1 Data Completion Audits on Mandatory Data
7. GS1 GTIN Discrepancy Reports – Online Error Mgmt
8Process
Re-engineering &Legacy
integration
36 ©2008 GS16 Years of Standards Excellence
Canadian Implementation Road Map
Value Added
Validation Services
Stage
Data Clean Stage
Critical Mass
LoadingStage
Startup Phase Rollout Phase
DataSyncSTDS
Implement
Stage
BusProcessSTDS Stage
GS1 IDStandardsImplement
Stage
GovernanceSteering
Stage
1 2 3 4 5 6 7
Data Integrity
Data Validation Services / Business Process Scorecards8. Listing Process- Normalized Product Description Validation
Service9. Shelf Management Process -Images & Dimensions Validation
Service10. POS Management - Tax Validation Service11. Advertising Management Process - Advertising Image
Validation Service12. DC Receiving -Case Dimensions, TiHi Validation Service
13. ECCnet Next Generation / Item Centre / Retailer Portal
• No paper – Listing s• Price Synchronization• Online / Visibility (Sales /
Buyers Account)• Upgraded Data Validation
Engine• Integration to 1SYNC
8
Complete Business Relationship Data Synchronization
Process Re-
engineering &Legacy
integration
37 ©2008 GS16 Years of Standards Excellence
Retail Portal / Item Center Service Framework
Relationship Data (ie Price)
GDSNData
Retailer’s Own Data
Current Retailer listing Forms
Extended Retailer Internal Data Forms
38 ©2008 GS16 Years of Standards Excellence
Typical Retailer Workflow
1. Retailer (category manager) can search & view Vendor’s products populated from a data pool, then “subscribe” by catalog or GTIN
2. Alert message to Vendor to populate proprietary product attributes (using Retailer specific rules / edits)
3. Review & approve / reject Vendor data (workflow & messages to manage collaboration)
4. Add “internal only” data using customized edits & business rules
5. “approve” product for listing
6. Link to ERP using API data interface to download (push or pull) “approved” product data, transform & update ERP / PIM / staging
Complete visibility to product status and change history at all timesComplete visibility to product status and change history at all times
Category Manager can gothrough a series of customworkflow screens for searching, viewing and subscribing toItems.
Manager can reject items that require more information via the GDR process or invite Vendor to add proprietary data
Category Manager can gothrough a series of customworkflow screens for searching, viewing and subscribing toItems.
Manager can reject items that require more information via the GDR process or invite Vendor to add proprietary data
McKesson
ECCnet Next Generation - Collaboration Zone
Vendor inputs missing proprietarydata and saves item.Alert sent to CategoryManager advising thatrequired information isnow complete
Vendor inputs missing proprietarydata and saves item.Alert sent to CategoryManager advising thatrequired information isnow complete
ECCnet Next Generation - Collaboration Zone
41 ©2008 GS16 Years of Standards Excellence
GPC Enables Routing Vendor Data to Retail Buyer
GPC Brick +Attribute Selection String
RetailerMerchandiseCategory
RetailerBuyer Assignment
•GTIN Filter•GTIN Assignment & Subscription
Retailer/Distributor Welcome Screen
Customized in appearance and filteredfor items of interest basedon the Individual’s role and privileges
Customized in appearance and filteredfor items of interest basedon the Individual’s role and privileges
Planogram ImagesSearch and DownloadClick Here
Click on an icon to link to a GS1 service
Click on an icon to link to a GS1 service
ECCnet Next Generation - Collaboration Zone
Online GTIN Discrepancy Reporting
Launch a Discrepancy Report Click Here
Product Information Cards
Launch a Product Information Card Click Here
43 ©2008 GS16 Years of Standards Excellence
Product Planogram Images
Workflow can be
extended to publish
information to Retail
Pharmacist
Workflow can be
extended to publish
information to Retail
Pharmacist
Category Manager canreview item, add any internal data required for product listing and download to ERP
Category Manager canreview item, add any internal data required for product listing and download to ERP
McKesson
ECCnet Next Generation - Collaboration Zone
45 ©2008 GS16 Years of Standards Excellence
GPC Enables Routing Vendor Data to Retail Buyer
GPC Brick +Attribute Selection String
RetailerMerchandiseCategory
RetailerBuyer Assignment
•GTIN Price assignment/Approval
46 ©2008 GS16 Years of Standards Excellence
Value to Retailer
• Drive headcount cost reductions in product listing process• Streamline vendor/retailer collaboration using workflow & messages
instead of voice, fax, email & paper• Eliminate keying for item master updates – download from Kiosk• Reduce errors – data entered by Vendor (source) using Retailer specific
edits and rules
• Accelerate listing process for new products – immediate access
• Workflow queues and standard reports to measure individual productivity, assist in analyzing process bottlenecks at Retailer
• Single platform to view sales collateral from Vendor – images, sales sheets, promotions, special uses, MSDS, etc.
• Provides visibility to status of a product moving through listing process to both Vendor & Retailer
47 ©2008 GS16 Years of Standards Excellence
Value to Vendor
• Standardize product listing process across multiple Retailers• Streamline vendor/retailer collaboration using workflow & messages
instead of voice, fax, email & paper• Consistent web solution (process) for multiple Retailers• Reduce errors – data entered by Vendor (source) using Retailer
specific edits and rules (no more guess work)
• Provides common visibility to status and product data moving through listing process to both Vendor & Retailer
• Single platform to distribute sales collateral to Retailer – images, sales sheets, promotions, special uses, MSDS, etc
• Accelerate sales listing process for new products – immediate access to enter new products for a Retailer
48 ©2008 GS16 Years of Standards Excellence
Contact DetailsMike SadiwnykChief Standards Officer
1500 Don Mills Road, Suite 800Toronto, Ontario, Canada M3B 3L1
T +1 416 510 8039F +1 416 510 1916W www.gs1ca.orgE [email protected]
49 ©2008 GS16 Years of Standards Excellence
What User Benefits Brings GPC?
• Enables GDSN related processes• Internal, external and network synchronisation processes by
organising and validating data
• Enables granularity and aggregation internally within a company and between trading partners.
• Simplifies matching the publication data with subscription data.
• Improves accuracy and integrity of item set-up and maintenance.
• Language barriers could be eliminated
• Facilitates faster implementation into GDSN
• Monthly / quarterly updates at aggregate (Brick) level
50 ©2008 GS16 Years of Standards Excellence
What User Benefits Brings GPC? – cont.
• Accelerates new product introduction• Denotes what type of product it is
• If new products come in via GDSN the validation workflow is triggered and the product is routed to the buyer
• All externally facing communication that references product data could use GPC such as • Product specs; Price Lists; Shipment and Share Reports;
Inventory Positions; Product Image Management; Point of Sale (POS) Data; Shelf Data (plan-o-grams); Joint Business Plans; Order Acquisition & Shipment Status; Consumer Response;
51 ©2008 GS16 Years of Standards Excellence
What User Benefits Brings GPC? – cont.
• Data Management – Product Information Management: • Single source, high quality master data and services; Enter Data Once;
Common Data Standards; Single Point of Accountability; Atomic Level Data Aggregation
• Data cleansing facilitation (all products going forward should use the appropriate Brick code)
• Eliminates redundant activities by avoiding costly mis-matches• Allows mapping to different trading partners or third party solution providers
– reducing costs.• Reporting facilitation by using GPC Brick and attributes as an industry
standard that will cross all product silos
• Enables category management .• Provides an opportunity to group products with category specific product
group attributes in catalogues allowing global SKU (Stock Keeping Unit) mix• Allows globally standardised positioning of products • Establish category level product attributes
52 ©2008 GS16 Years of Standards Excellence
Why Address Classification at all?
GS1Industry
ClassificationStandard(s)
Selling Organizations
MapInternalProduct
Classifications
Buying Organizations
MapInternalProduct
Classifications
Warehouse
Accounting Distribution
Legal
Department
Inventory
Research
& Development
Quality
Assurance Customer
Service
Marketing
$ $$
Purchasing
Packaging
Publications
Manufacturing
Receiving
Warehouse
Accounting Distribution
Legal
Department
Inventory
Research
& Development
Quality
Assurance Customer
Service
Marketing
$ $$
Purchasing
Packaging
Publications
Manufacturing
Receiving
Buyers need to align products to multiple
internal classifications structures
(Buyer, Merchandiser, Logistics…)
Sellers need flexibility to profile products in
multiple views and align to internal
classifications without compromising own systems.
Many functions, different classification
needs
Many functions, different classification
needs