How Great Brands Think
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Transcript of How Great Brands Think
![Page 1: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/1.jpg)
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![Page 2: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/2.jpg)
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great brands know who they are
they have absolute clarity on their story.
![Page 3: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/3.jpg)
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great brands know where they want to go
they have a vision and they take the steps to realize that vision
![Page 4: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/4.jpg)
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great brands invest in the product
they know in order to make money they have to spend some.
![Page 5: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/5.jpg)
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great brands aren’t afraid to try new things
they embrace new technology.
![Page 6: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/6.jpg)
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great brands are mobile first
they know that there are more mobile devices globally than people
![Page 7: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/7.jpg)
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great brands are consistent
they’re not weekend warriors when it comes to marketing their message
![Page 8: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/8.jpg)
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great brands know they cannot be all things to all people.
they focus on their uniqueness, not their sameness.
![Page 9: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/9.jpg)
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great brands know they are more than a “value proposition”
they know that in a digital world - what engages is the experience they elicit
![Page 10: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/10.jpg)
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great brands know word of mouth is still their greatest advertising.
and they know today it’s happening online and offline!
![Page 11: How Great Brands Think](https://reader033.fdocuments.in/reader033/viewer/2022052606/58f1e16b1a28ab33728b45ed/html5/thumbnails/11.jpg)
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