PowerPoint Presentation

BUILDINGGREATBRANDS

name a brand

what about these?

Brangelina

a brand is a set of associations in themind of a prospectit can be anything

dont confuse a brandwith an icon

Paris meansmany things tomany people

New York also meansmany things tomany people

[insert what you love]

a true brand issingular idea thatyou own in themind of a prospect

own an idea

Celebrate OriginalityThe After Hours AthleteFind Your Greatness

position your brandin peoples minds

Overnight delivery

Home delivery

Freshly brewed coffee

Low cost airline

Low cost accommodation

Audio fashion

create a categoryown the generic

Gimme the Ketchup!

Pass me a Kleenex

I need a Band-Aid

Xerox this for me

FedEx this for me

They Photoshopped her

Love your Jeep

Check out my Uggs

!!

dominate a categoryown a word

Social network

Energy drink

Messenger

Maps

Translate

Docs

Drive

Earth

spend $$$ on advertisingown a slogan

Probably the best beerin the world

Probably

Hot water, small glass

Hot water

Just do it

Priceless

spend $$$ on marketingown a logo

Dont forget!

brandvscommodity

brandvsproduct

some brands are builton provocation

some brands are builton great products

2001

2001

2007

2014

today people buy into this

to buy this

some brands are builton great endorsement

many brands are builton fantasy

and many are builton heritage

some are sensorial brands

a brand becomes stronger when younarrow its focus

some brands have evolved waaaaaybeyond their product

Question:

What is the largestsports site in the US?

other brands makeus feel goodabout ourselves

the smartest brands arehighly inclusive

some brands haveno product at all

some great productsused to have crap brands

some brands are great but have crap logos

some brands sell packaging

some brands areheard

Who am I?

but all brands need tolisten

but then it got really weird

digital products dontreally exist at all

interface+ utility as product

UTILITY

remember everything

share cool pictures

share my sounds

identify music

save it for later

find a place to stay

find the best route

find anything

learn about anything

buy anything

pay for anything

pay for nothing

sell anything(or buy it back)

never pay the Iriya

look great

send naughty photos

create 6-second videos

discovery gorgeous stuff

make free calls

stream music

stream music for free

microbroadcast

microblog with photos

create your magazine

find your stuff

find your stuff quicker

connect with friends

connect with pros

share privately

share intimately

share too much

like it before its cool

buildsomethingpeoplewant

therestwillfollow

12,000,000,000 page views / month33,000,000 articles285 languages76,000 contributors1,400 administratorstheyre all volunteersnon-profitno marketing, no advertising

usersarepeople

Enchant me.Simplify my life.Make me amazing.

Android Design PrinciplesGoogle I/O 2013

makesomethingbeautiful

keepit simpleconcise

click the logos

jumprightin

click the logos

tellastory

click the logos

findyourbrandvoice

Bon voyage!BUILDINGGREATBRANDS

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