How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
Transcript of How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017
Sébastien MonnierWoptimo
Woptimo and Influenzzz founderNubo Digital network member@smonnier http://www.slideshare.net/woptimoslides
Influenzzz
I am French
... and I’m French
How GTM can save your SEO
GTM =
Tracking Code Management
1 ring script to rule them all
JavaScriptInjector
Why not using it for SEO ?
How far can Google read JS ?
... Pretty far actually
Warning : This is not SEO best practice.
This is a (dirty) hack.
Common SEO roadblock
and how to get around
3 Examples
1
I cannot change my title and description
Just dynamically change it
Add the right trigger
Wait a few hours / days... and you’re done !
And YES, you can rank with dynamically added keywords.
Tips:Extract data/content from HTML
and dynamically insert
Product on sale
Criteria on search results
Stock in real time
2
Faceted navigation is out of control !!!
Just Add nofollowcanonicalnoindex...
Dynamically through JS
YES
It does work...
But I still prefer hardcoded HTML
3and this time, not a dirty trick...
You need data
Use GA’s custom dimensions
Send for every pageCanonicalHreflang
H1Meta Robots
How many pageview for
noindex pages
Bad hreflang
No H1
GA data is User-based data
No visit = no data
A crawler will check all pages it finds.
but may miss landing pages...
U got the power
Thank you
Slides available here
wopti.fr/brighton2017