How Effective is the Combination of your Main Product and Ancillary Tasks?

The cd has a permanent marker look which links to her signature on the booklet and advert like she has drawn on the CD.

These beauty shots will

attract my audience of

girls as well as the font

which is light and curly

like her ‘signature’.

After my analysis it is clear that my Digipak effectively achieves its purpose of promoting

and advertising the Artist and her album through persuasive features.

These include the use of personalizing my Digipak by using lip prints, beauty shots

and a font that resembles her style of writing.

This gives the target audience the impression Carmel has kissed the album in a way of approval and love. She loves the album therefore her fans and audience will.

Through use of costume I have portrayed the artist in normal clothing showing the audience they can relate to her therefore promoting her image.

The signature style font also gives the impression the artist has signed it with her approval and therefore persuades my target audience that the artist has taken part in the production of the digipak and therefore cares about her fans.

Overall my artist has a very iconic look through her natural-ness separating her from other artists. This shows my digipak is effective in promoting her image as a new artist as well as this I have given her a signature icon. The blue lips and colour blue, from her vibrant eyes. This helps to promote her image as the icon can become well known for example Michael Jackson’s white glove helped people to identify him. Therefore my digipak follows the conventions of promoting and advertising its artist through making an iconic image and emphasising her pop style through use of vibrant colours.

The colour palette of blue and pink allows the audience to familiarise with the digipak after seeing the colour scheme on the advert.

By including the image of artists I am promoting her image and also making it easier for the audience to know what they are looking for in the shops. This image is also taken from the music video linking both the music video and advert together.

I have featured the Music Video song to link both the music video and advert. This is also a conventional feature of most adverts.

Effectively this attracts my target audience because young adults usually have Facebook and twitter. Being available on iTunes also attracts my target audience as people commonly purchase music off ITunes as supposed to out of shops

This is an album review from Closer Magazine. This magazine is a popular magazine within my target audience therefore I have used techniques in attracting my target audience.

The signature is inside the digipak as well as on the advert. This gives the impression she has signed the advert with approval which works as an persuasive selling technique. This effectively links the inside of the advert to the digipak.

This kiss is on both Ancillary Tasks linking the two together. This symbol of love also emphasises the pop genre as often pop genres are about love.

Her name is the largest font and is centred so the audience are drawn to her name. This helps to promote her name and image.

Comparison of my Advert to Conventional Pop Adverts

In this advert there is an image of Katy Perry that isn't the same to the one on the cd. This is because her image is so iconic that the CD cover does not need to be on the advert to inform the audience what her album may look like. SIMILARLY my advert’s image is also iconic through her naturalness, long brown hair and natural costume therefore I have not used the cd in the advert.

Like Katy Perry’s advert I have singled out the artists name and album name by putting one in capitals. Looking at Rihanna’s advert I have also sectioned off a part of my advert to supply the information.

Therefore my product is an effective advert as it used the conventions of an advert and follows the style of a pop advert with a different image to the CD, bright colours and eye catching fonts.

• It uses the same colour palette that is used in the digipak so the consumer knows what they are looking for in the shop. This shows my advert is achieving its purpose in promoting my artists new album as it the use of bright colours emphasises the genre.

• The advert has a different picture of the artist, which portrays her attractively as she looks straight at the audience with her mouth open. This image is also similar to shots in the music video linking the two products together.

• Both advert and digipak are similar so the audience would associate one with the other. This is why I chose to base my advert on the digipak cover as it has the same costume, hair, make-up, font, and colour scheme.

• I have included the artists personal blog and have used magazine reviews which helps influence the audiences opinion for they are more likely to believe a magazine review, especially one that they're likely to read, and therefore they will buy the CD. With this in mind I did reviews by CLOSER and HEAT which have the same target audience to my pop artist.

My Advert

is effective

because…

The Music video and Ancillary Tasks

The combination of all three products

are effectively linked together

implicitly and explicitly through….

Costume

Signature, Font and a

kiss.

Door and beauty shots

Her costume, make-up and hair style is the same throughout the main product and Ancillary tasks so the purchaser can link them together

All three products have a personal touch. For example there is voyeurism within the music video, kiss marks on both advert and digipak her signature.

The door shown in the music video is the image for the digipak with a faded pink effect on top. Many close-ups are similar in the music video are also similar to ones in the video.

The Music Video

How is it Effective?

It promotes the artist through beauty shots whilst giving her an iconic image. The natural style

It follows the conventions Goodwin’s Theory and of a pop genre; bright colours, love narrative, lyrics to visuals, framing.

It attracts my audience through use of voyeurism as she is shown in her bedroom. This adds a personal touch like the artist is letting the audience into her life.

It is linked to the ancillary tasks through costume, hair and make-up so it effectively allows the audience to associate with the CD and ADVERT when watching the music video, or the other way round.

How are they all Linked?

This image is shown in the music video

This image is shown in the advert

The colour scheme m

atches

The font style and colour matches The

imag

e w

as ta

ken

from

the

mus

ic v

ideo

Pop

genr

e fo

r pop

alb

um

Overall the Combination of my Music Video and Ancillary Tasks is effective because they all use the expected conventions of an advert, digipak and music video. The pop style is also carried throughout all three including use of colour and effects to show the pop genre, whilst linking the three together. Many aspects of the advert and digipak are linked together, for example the font, kiss print, colour pattern and image and is therefore effective in informing and promoting to the audience the artists style and look and what to look out for in store. They all also effectively promote her look through voyeurism and beauty shots. Not forgetting they all stand as a believable advert, digipak and music video and are therefore an effective combination in forming together to promote and attract new fans.

How Effective Is The Combination Of Your Main Product And Ancillary

Tasks?

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