How effective is the combination of your main product and ancillary texts?

The promotional package we have created is very effective in the sense that, we have been able to portray the artist very well, creating a hip hop and rap image, showing the party life style that the rapper or artist would have, this means that we effectively communicate with the audience and get the message intended across clearly. We have the mise en scene, motifs, themes, composition and the music video itself to portray the artist and appeal to our audience.

Portraying the artist

In one of my posters I tried to create an old school hip hop look for the artist, which relates to the lyrical content and the sound that we have. The font itself, is a font that was very popularly used by some hip hop artists. For the content, there are some slightly explicit content of which are of relation to sex, thus there parental advisory tag for the younger audiences.

The colours I have used and certain features are of the modern day hip hop artist, this is to keep in time with the trending fashions. For instance the authentic signature I used is something that is very frequently used, this is because the audience and fans value their favourite artist, so this makes it an item of higher value, as this is the signature of a star.

In the other poster I did, I tried to put across, the style and fashion of the genre, along with the kind of life style associated with a rapper.

Most artist always have girls surrounding them, this goes with the theme of, “money, cars, girls and parties” which is the typical trend in most hip hop and rap music videos. The kind of dressing I put across challenged the fact that in most hip hop videos or posters the girls are almost naked, in this I tried to create more of a sense of swagger, style and a new era hip hop look, which worked very well. The colours used are bright in this poster, this is to contrast with the other poster I did along with matching some of the posters my group did as seen, this makes them look more attractive and works with the rest of the package to make it more effective and appeal to the audience.

Bright colours are particularly more effective on posters because, this will make them stand out and attract new audience and create a certain atmosphere, giving away an aspect of the album, in this case, it is fun, party life and hip hop. Bright colours also attract eyes, giving away a certain feeling of confidence and usually excite the audience new or pre-existing.

The mise en scene is one thing I think we manage to portray very well, this is because the hip hop scene is usually cities, cars and streets, for instance in the third scene, there is the graffiti in my background which is one theme highly associated with hip hop and rap music.

Other things such as the city in the first scene shows the busy street and normal life going around, this is another factor which is used a lot in hip hop, pictures or music videos, this usually makes the video more effective and have a bigger impact on the audience or viewers as if they feel they relate however they are nothing alike or in any way similar.

In the second scene the mise en scene also creates a nice effect of the blurred background of train station as the train is moving, this look very nice and was interesting as the background was moving and the characters stay in the same place, however we used the green screen for this which looked very good.

However, the video contrasts with the posters as the video is in black and white throughout, and the posters are very colourful, this challenges the mise en scene and the theme, however this was very successful as this made some of the effects used in the video a lot more effective.

The artist is wearing, snap back in scene In the video, in some of the stills, the artist is wearing a get fresh jumper which relates a lot with the music video which is a great use of composition to portray the artist, the fashion really relates to the music video and the theme we have for, along with the genre.

The snap back is a now a typical new era hip hop accessory which is seen in many music video as it is part of a very popular fashion trend or “swag”.

Shoes, there are various different shoes in the music video all of which a pretty impressive and look very flashy which is also another theme and feature of hip hop, having nice clothes and nice shoes, chains and expensive items is prominent in hip hop.

I think that we have effectively addressed our audience or our intended audience, this is because we have managed to create a typical hip hop music video and create posters that also compliment this, along with the digi pack.

The audience will expect the party music, music to dance to and exciting music. This has been the main aim in creating the advertisement, this was intended to create an atmosphere of excitement and party life style.

Audience