How Effective is the Combination of your Main

Product and Ancillary Texts

Electric Deserts

Target Audience

DVNO’s target audience:

• 15-25 year olds• Both Sexes• Social – Go to gigs, parties, festivals, etc.

Richard Dyer’s Theory on Star Image

Dyer proposed:• A star is an image, not a real person, that is

constructed out of a range of materials such as advertising, marketing and magazines, etc.

• Stars are commodities produced and consumed on the strength of their meanings.

• The star image is made up of a range of meanings which are attractive to the target audiences

Some Common Values of Music Stardom

Some of the common that values that Dyer proposes can be seen in Electric Deserts:

• Youthfulness • Sexual Magnetism • Originality • Creativity • Talent

Through the use of makeup, costume, set, choreography and lighting DVNO was created to emphasise the values that Dyer proposed in his theory:

Creativity and Originality in the Music Video

Originality/ CreativityWe decided that due to our music video not containing a narrative, we would have to create original, memorable aspects of the DVNO world that the audience would remember after they have finished watching the video. One of the ways we decided to do this was to have the dancers portray memorable makeup ‘infected’ by the music.As well as this, the dancers’ makeup is different from the duo’s with them portraying a silver stripe across their face instead of pink. This illuminates their originality, encouraging their audiences to break out of the barriers they have been ‘restrained in’.

Originality/Creativity in the

CD CoverWe decided to produce our product as a single, allowing us to focus on the aspects that make DVNO as a song itself, as this is the duo’s main focus.Through creating the ‘eyes’ on the front of the cover featuring the unique pink strip, the CD cover continues the star image that separates ‘DVNO’ from any other music video. We connected the back cover of the single with the front cover mainly through the use of the unique makeup, worn by the main singer on the back.

Youthfulness in the Music Video

Through having the entire cast of the music video as youthful, Electric Deserts represents the ways in which our

‘future generation’ is setting the trends in music.

Through creating a set that represents a club-like theme. DVNO draws on the youthful nature that attracts the duo’s

target audience

Youthfulness in the

CD Cover and Poster

Although the CD covers are simplistic, they depict the star image and is being created through the invention of Electric Deserts. As well as highlighting the sexual magnetism that is portrayed, this cover also highlights the emphasis place on the ‘youth of today’ with Electric Deserts depicting the ways in which the music industry is advancing and adapting.

Sexual Magnetism

Music Video

Through creating a sexual magnetism for both male and female audiences, DVNO entices the audiences to have an ‘increased desirability’ for the band and the music video itself, enticing them to watch the video again and become interested in this new and novel band.

Sexual Magnetism

CD CoverOne of the main selling points in the

single, ‘DVNO’, is the sexual magnetism created by the lead singer of the duo.

Through attracting the female audiences and causing the male’s to want to identify with the lead singer, the single is more likely to sell through the sexual magnetism created

Institutional ContextLunisolar Records

• Similar artists also signed to the record label: – Vicarious Bliss– Justice– Zogamin

• Type of Record: Mainstream, major record label. • More money to spend on marketing• Connection with promoters: MTV music channels,

Radio 1 radio Station. • Ability to market through association with

established artists.

Star Image in CD covers

• Unique Fashion Sense accompanied by trade-mark makeup

• Attractive • Popular (surrounded by female dancers)• Through presenting the main singer in

different “sections” of the music video, the incoherence causes audiences to continuously want to see him again, wondering when they will next appear and who with.