How do you attract:address your audience?
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How did you attract/address your audience? Question 4
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Transcript of How do you attract:address your audience?
How did you attract/address your
audience?Question 4
Target AudienceThe target audience for my film is for
- Late Teens 18+- People who are interested in the genre of Action, Thriller
and Crime- People who like to be on the edge- Deep thinkers- Thrill seekers- People who like adrenaline rush and like exciting/scary
scenes
What uses/gratifications are offered by the texts your target audience enjoy?
The texts my target audience which my audience would enjoy are:
Leverage - A crew of high-tech crooks attempt to steal from wealthy criminals and corrupt businessmen. Tower Heist - When a group of hard working guys find out they've fallen victim to a wealthy business man's Ponzi scheme, they conspire to rob his high-rise residence.Taken - A retired CIA agent travels across Europe and relies on his old skills to save his estranged daughter, who has been kidnapped while on a trip to Paris.
Other texts, Gadget/Technology Magazines
What uses/gratifications are offered by the texts your target audience enjoy?
Pure Entertainment escaping, or being diverted, from real world problemsadrenaline rush – exciting/scary scenes relaxing (not challenging, stressful – easy ‘background’ viewing)spectacle (seeing something you would never see in real life)
Personal Identity finding reinforcement for personal values finding models of behaviour (to either embrace or reject)identifying with a valued other (or ‘opinion leader’, someone similar to them who they respect)aspiring to be like a valued other
What uses/gratifications are offered by the texts your target audience enjoy?
Integration and Social Interactiongaining insight into circumstances of others; social empathy (i.e. why would your audience want this insight?) identifying with others (of same background) and gaining a sense of belonging (i.e. how are they similar to characters?)finding a basis for conversation and social interaction (‘water-cooler discussions’)helping to carry out social roles and fulfil expectations (i.e. what social roles are they expected to fulfil – what help from media?)
