How do companies make themselves memorable to consumers?
-
Upload
claire-small -
Category
Documents
-
view
212 -
download
0
Transcript of How do companies make themselves memorable to consumers?
How do companies make themselves memorable to consumers?
The BrandName of company1. GoogleThe name started as a joke about the amount of information the search engine could search, or a googol of information. (A googol is the number 1 followed by 100 zeros.) 2. VolkswagenVolkswagen literally means "people's car." Adolf Hitler initially came up with the idea for "cars for the masses," which would be a state-sponsored Volkswagen program. 4. Coca-ColaCoca-Cola's name comes from the the coca leaves and kola nuts used as flavoring in the soft drink. 5. ReebokReebok is an alternate spelling of rhebok, an African antelope. 6. VerizonVerizon is a combination of the words veritas, which is Latin for "truth," and horizon.7. AppleSteve Jobs named the company after Apple Records, the recording company of his favorite band, The Beetles.
The Brand
Slogans:• Save Money. Live Better.• Between love and madness lies obsession.• Make. Believe.• Share moments. Share life.• The happiest place on earth.• Finger lickin’ good.• Have it your way.• Melts in your mouth, not in your hands.• Open Happiness.
The BrandJingles
Logos
Just like companies…
• Job seekers should create their “personal brands”
Your Assignment
Part I: Logo mini presentationPart II: Create your personal logo, write a paragraph describing it, present it