Memorable final

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    17-Jul-2015
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Transcript of Memorable final

  • MEMORABLE? WHAT MAKES CONTENT

  • WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?

  • WHY COULD THIS BE MEMORABLE?

  • This evokes emotion, which helps people remember.

    WHY COULD THIS BE MEMORABLE?

  • WHY COULD THIS BE MEMORABLE?

    A dog makes your life happier. Adopt.

  • Contrast helps people understand whats important and we remember that.

    A dog makes your life happier. Adopt.

  • WHY COULD THIS BE MEMORABLE?

    BOXERS OR

    BRIEFS?

  • BOXERS OR

    BRIEFS?

    It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.

  • WHY COULD THIS BE MEMORABLE?

  • The unusual demands extra attention. Attention paves the way to memory.

  • WHY COULD THIS BE MEMORABLE?

  • This is shocking and visual a perfect combination for strong recall.

  • HOW TO BE MEMORABLE QUICK RECAP

    Evoke emotion

    Use contrast

    Spark mental pictures

    Use the unusual

    Be shocking and visual

  • WHY COULD THIS BE MEMORABLE?

  • It visually simplifies a complex concept.

  • WHY COULD THIS BE MEMORABLE?

  • Exaggeration attracts extra attention.

  • WHY COULD THIS BE MEMORABLE?

  • This forces you to say the answer. You remember more of what you say vs. what others say.

  • WHY COULD THIS BE MEMORABLE?

  • This tells a story, and stories are easier to remember.

  • WHY COULD THIS BE MEMORABLE?

    What will it take before we respect the planet?

  • What will it take before we respect the planet?

    This brings relevance into the real world. People remember information that is relevant.

  • HOW TO BE MEMORABLE QUICK RECAP

    Visually simplify

    Exaggerate

    Have them say it

    Tell stories

    Be relevant

  • HOW TO BE MEMORABLE

    Evoke emotion

    Use contrast

    Spark mental pictures

    Use the unusual

    Be shocking and visual

    Visually simplify

    Exaggerate

    Have them say it

    Tell stories

    Be relevant

  • ABOUT THE AUTHORS

    BRUCE KASANOFF How to do well by doing good www.Kasanoff.com

    Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com