How did you attract/address your audience?
Transcript of How did you attract/address your audience?
How did you attract/address your
audience?
Does your magazine use conventions from other professional magazine that might help attract an audience?
STRAP LINEThe text atop of the masthead that gives extra information – usually about competition and
offers.
MASTHEADName of the
magazine. The boldest and
biggest words on the front cover. Masthead never covers the main
image. SELL LINES
Vague pieces of information on the articles that are included in the magazine.
BARCODEThis gives information of the
price, usually in varied currencies and the issue
number and date.
HEADLINESText to that closely relates to the main image and gives an
insight on the details of the article.
BUTTONWith my button, I used free tickets to a ‘popular’ band to attract my audience. If my audience are
aware that my magazine are giving away exclusive prizes, they would be more likely to pick up a magazine to read up on details on how to win.
MASTHEADI attracted my audience through
my masthead as a masthead connotes the genre of the
magazine and the audience it will attract. I the name ‘Rock
Circuit’ as it gives a clear indication that it is a rock
magazine with rock content as well as being a short and
memorable masthead. I used a deteriorating font as it was
similar to that of Kerrang! And many other rock magazines.
MAIN IMAGEThe main image goes hand in hand with the headline but instead the
readers can visual see what is in the magazine without having to read the text. As the page is quite busy in itself, I decided to use a picture that doesn’t outshine the rest of the magazine but can still
attract the eye of the reader.
HEADLINEThe headline is usually the first thing a reader looks at
when picking up a magazine so I ensured my headline was the biggest and boldest text on my
page and used words and phrases such as ‘dead’ and ‘biggest UK tour’ would be
eye catching and automatically appeal to the
reader and make them want to buy my magazine
up and purchase it.
SELL LINESI took advantage of
the sell lines to include language
techniques that relate to my audience such as ‘100 reasons why
2013 rocked!’. SUB-IMAGESThe sub-images allowed to
audience to get a visual insight in what else would
be included the the magazine. As the eyes of
the audience are attracted to images first rather than text, I included ‘popular’ artists as sub-images so they can automatically know who and what will
be in the magazine without the reading the text which would make them want to read the
magazine.
STRAP LINEI used to strapline to entice my reader’s as the reader would believe it covers all knowledge of rock and give a variety of information like an actual encyclopaedia
which would appeal the reader.
Or does your magazine have a USP?
It was difficult to bring my own unique selling points as I had to conform to the constraints that the exam board had given as well as having to closely stick to conventions. If I wasn’t constrained by the wants of the exam board I would have my model with their page to the audience which breaks front cover conventions as it represent rock being a genre that breaks conventions and stereotypes.
I added I side bar full of fun facts for the fans of the band to get to know the band and their personalities.
I attempted to use as many sub-images as I could to involve the background and again, to express their personalities.
Did you choose language techniques, layout design, fonts, colours, locations, props, costumes and models in order to communicate particular ideas to
your audience? FONTI used the deteriorating font from my masthead to give my magazine a
trademark so my magazine name will
always be attached to this font. I tried to use 2 or 3 different fonts only in my magazine so my
audience do not get confused and when they
see these fonts they automatically think of
my magazine. This font is lighthearted ad quirky which I think represents
my magazine nicely.
LAYOUT DESIGNI thought this layout was
simply and straight forward and is very similar to other rock
magazines so readers who read my magazine
and others wouldn’t have to adjust and
understand a new layout which allows them to
find content fairly easily.
COLOURSThrough my audience
research and magazine research, I used the 3 most
common colours in rock magazine as well as the 3
colours my audience believed would be appropriate for my magazine and I have stuck to
this colour scheme throughout.MODELS
I tried not to portray a particular demographic so I used models from different ethnic groups, genders and class so assure my readers that my magazine is open
to all.LOCATION
I used location to attract my audience as I imaged in my
readers’ spare time they would go to skate parks or graffiti so using these locations I could
appeal to my audience as they would see their favourite
artists and magazines alsogo to these places and therefore it can appeal to them.