How Data and Connected Devices are Changing the Agency Paradigm
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Transcript of How Data and Connected Devices are Changing the Agency Paradigm
HOW DATA AND CONNECTED DEVICES ARE CHANGING THE AGENCY PARADIGM
10.2 Billion Mobile Devices and connections used globally
BY 2018 4.9 Billion Users (64% of the projected global population)
INTERNET OF THINGS (IoT)
INTERNET OF THINGS
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E 2016E 2017E 2018E
PCs
Smartphones
Tablets
Internet of ThingsWe are here
Connected Cars
Wearables
Connected TVs
BI Intelligence
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
0
Num
ber o
f Dev
ices
In U
se G
loba
lly (I
n Th
ousa
nds)
Source: BI Intelligence Estimates
Robust brand heritage and reputationRacket result of creative brief
Pushing the limits of what an agency does for clients
HISTORY & PARTNERSHIP
Headsize : 645cm2Weight : 300g / 10.6oz
Motion Analysis Chipset + Microcontroller
150 hours memory
BABOLAT PLAY HOW IT WORKS
Piezo Sensor
Bluetooth + USB
Patent submitted WO2013174922A1
3 axis Accelerometer+3 axis Gyroscope
6 hours battery life
DASHBOARD DEMO
DATA IN THE CLOUD
MOTION ANALYSIS DATA
Stroke Analysis Session Skills Pulse/Ranking
FIRMWARE UPDATE
40M Milestone
Data Insights
Social Insights
New teams, new services
2.0 ATP player adoption
Fan experience
Tennis player community enhancement
Partnership potential
Brand growth
Great rackets, great experiences
Data as change agent
Data as shared proof points
Agency as catalyst to change
#connectedtennis Pro and Fan Experience
CHANGING THE AGENCY PARADIGM
"What many clients are crying out for are products, but too few agencies try new models, so they continue to fight over an ever-shrinking pie without adopting real change."
Patrick Gardner | Perfect Fools
CHANGING THE AGENCY PARADIGM
1. Marketing includes product designs.
2. Changing the way agencies/clients work.
3. New service models.
4. Data is the new creative.
THANK YOU