How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference
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Transcript of How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference
![Page 1: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/1.jpg)
Beyonce, Lady Gaga, Taylor Swift and more:
How covering artists has changed this decade
BRIAN ANTHONY
HERNANDEZHUGH
MCINTYREArtist Relations
Specialist GENIUS.com
Twitter: @BAHjournalist
Contributing WriterFORBES.com
Twitter: @PopBangHugh
![Page 2: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/2.jpg)
PR Lessons From My Coverage of BEYONCE:
1. Don’t just pitch; interact / 2. Experiment
![Page 3: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/3.jpg)
PR Lesson From My Coverage of LADY GAGA:
3. Leverage brand partnerships
![Page 4: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/4.jpg)
PR Lesson From My Coverage of TAYLOR SWIFT:
4. Journalists will be critical; help them help you
![Page 5: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/5.jpg)
PR Lesson From My Coverage of SOCIAL STARS:
5. Never underestimate the power of influencers
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PR Lesson From My Coverage of LEGACY ARTISTS:
6. Find cool ways to repurpose old yet valuable content
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KEY PR TAKEAWAYS FOR YOU TO USE1. Don’t just pitch journalists; interact with
them regularly2. Experiment with storytelling methods, including live3. Leverage brand partnerships to increase your reach4. Journalists will be critical; help them help you5. Never underestimate the power of influencers6. Find cool ways to repurpose old yet valuable content7. Don’t be an asshole; respect each other’s time
![Page 8: How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference](https://reader036.fdocuments.in/reader036/viewer/2022062821/589990191a28ab30328b4e97/html5/thumbnails/8.jpg)
Beyonce, Lady Gaga, Taylor Swift and more:
How covering artists has changed this decade
BRIAN ANTHONY
HERNANDEZHUGH
MCINTYREArtist Relations
Specialist GENIUS.com
Twitter: @BAHjournalist
Contributing WriterFORBES.com
Twitter: @PopBangHugh