How Comcast Uses Mobile Recruiting to Attract Top Talent

Raúl J. ValentínVP Talent Acquisition

@rauljvalentin #ComcastCareers

Joe EssenfeldFounder and CEO

@essenfeld

Video – Fast Forward World

Uniquely positioned at the intersection of media and technology

#46 in FORTUNE 500 (May 2013)

136,000 Employees $66.76B in revenues

*

*

XFINITY TV

XFINITY Internet

XFINITY Voice

Other Digital and Other*

Comcast Cable

65% of Total RevenueCable Networks

15%Parks

1%Broadcas

t 11%

Film8%

*

Today, after five decades of hard work, Comcast has grown into a global Fortune 50 company uniquely positioned at the intersection of media and technology.

Brian L. Roberts, Chairman and CEOAnnual Letter to Shareholders

Comcast Talent Acquisition Strategy

TO RECRUIT THE BEST TALENT TO THE INTERSECTION OF MEDIA & TECHNOLOGY

PEOPLE PROCESS PARTNERSHIP PROFITABILITY

Attract, source and select the best

talent. Foster an environment that

delivers professional development and innovation within Talent Acquisition

Provide a differentiated

experience that leads to improved

“customer” and “candidate” loyalty,

establishing Comcast as an employer of

choice.

Educate and empower leaders

in recruitment strategies which results in their

ability to meet and exceed business

objectives.

Operate as a business with a focus on fiscal

responsibility and demonstrating an

investment approach to our actions.

Ratio of FTE vs. Contractor

Quality of HireTraining

Credo Scores

KPIsTAOs metricsSurvey Scores

Survey ScoresDiversity Hiring

Cost per hireTime to fill

Retention Rates

MISSION PILLARS

MEASURES

VISION

Talent Acquisition and Employer Brand at Comcast

Talent Acquisition is a key driver of Comcast’s brand promise

TechnologyInnovationat Comcast

Candidate Search Goes Mobile

2014 Jibe Recruitment Survey:Technology challenges are the most frequently cited reason (89%) that prevents job seekers from applying for a job online

Download a copy @ jibe.com/survey2014

Candidate Experience Before

Candidate Experience Today

+19%

COMCAST MOBILE JOB APPLICANTS

CALENDAR YEAR 2014 (YTD)

100,000

SO FAR THIS YEAR, MORE THAN …

JOB SEEKERS HAVE APPLIED FOR JOBS AT COMCAST ON A MOBILE DEVICE

360

NEW HIRES FROM MOBILE

OVER A 2-MONTH PERIOD

VIDEO

MORE THAN HALF OF ALL THE PEOPLE THAT START A MOBILE APPLICATION CONVERT

+50%

21:45 minutes AVERAGE TIME TO COMPLETE A MOBILE APPLICATION

+10%NUMBER OF COMPLETED APPLICATIONS RISING 10% PER MONTH

MOBILE AND DESKTOP APPLICATION PERFORMANCE

ARE CONVERGING

DESKTOP22 MINUTES

AVG TIME TO COMPLETE

MOBILE20 MINUTESAVG TIME TO COMPLETE

NOT JUST MILLENNIALS

17% OF ALL APPLICATIONS ARE BEING SUBMITTED ON

TABLETS

MORE THAN JUST ENTRY LEVEL (here are some recent mobile hires…)

• SR. MANAGER, CHANNEL DEVELOPMENT

• ENTERPRISE ACCOUNT EXECUTIVE

• SYSTEM ADMINISTRATION

VISIBILITY PROVIDED BY JIBE RECRUITING ANALYTICS APPLICATION

Comcast is now getting a comprehensive view of job application performance across all channels

Recruiting software to transform the hiring process

Our customers use Jibe to:

Make the job application process simple and engaging across the Web and mobile devices

Source top talent and increase candidate engagement

Make better recruiting decisions and ultimately better hires

Jibe launches best-in-class mobile recruiting solution

Jibe seamlessly integrates with the leading applicant tracking systems (ATSs)

Jibe launches the first-ever recruitment analytics for talent acquisition executives

Jibe founded as a next generation job board

Jibe supports social media and recruiting candidate referrals

Jibe launches service for hosting talent acquisition networks

2014

2013

2012

2011

2010

2009

World’s Top Companies Use Jibe to Attract Talent

Jibe ApplyBuilt for Today’s Job Seeker

Allows job seekers to submit completed applications from any device —

smartphone, tablet, laptop or desktop — directly into your ATS.

Jibe InsightsRecruiting Analytics Made Easy

Presents your most important hiring metrics, verifies data accuracy and presents it in a clean, easy-to-use interface, personalized for

you

Jibe Candidate ConnectSource Top Talent - Increase Candidate Engagement

Job seekers of any kind – passive or active – can quickly and easily join Candidate Connect, providing TA professionals with a robust

talent pool

Come to Booth #2234

Receive a Free Copy of the:

Jibe 2014 Talent Acquisition Survey

Impact of mobile on candidate experience…

Strongly Agree Agree Neither Disagree Strongy Disagree

0

50

100

150

200

250

300

350

400

Application Process was Quick and Easy

Candidates Experience Survey

Comcast Internal Survey Data

Candidates Experience Survey

Strongly Agree Agree Disagree Strongy Disagree0

50

100

150

200

250

300

Career Website Was User Friendly and Easy To Navigate

Comcast Internal Survey Data

Let’s close with a look at the bigger picture …

Improvements in Talent Acquisition at Comcast

Days to Fill - Down 11%

Cost per Hire - Down 9%

Vacancies - Down 36%

(65 to 58 Days)

($4322 to $3942)

(14 % to 9 %)

Closing Video – Comcast Careers

How Comcast Uses Mobile Recruiting to Attract Top Talent