How Century 21 is Disrupting Learning and...

How Century 21 is Disrupting Learning and Development

David BirnbaumVice President of Learning, Century 21

Yvonne ChenDirector of Product Marketing, Udemy for Business

@ChenEnnovy @UdemyforBiz

©2016 Udemy, Inc. All rights reserved. 2

Agenda

• Introductions

• Today’s Learning Landscape

• Udemy for Business Overview

• Century 21 Case Study

• Q&A

Investing in training is long overdue

3

71% $500 $1376

ATD State of the Industry Report 2015. Award winners must demonstrate that they are excellent in many aspects of talent development including involving learning in the executive team,

providing learning opportunities for employees, and learning alignment with the business.

of HR pros believe that their

employees don’t have the

skills they need to do their

current jobs effectively

Most companies spend less

than $500 per employee per

year on learning and

development

The best companies spend

$1376 on learning and

development per employee

per year

Employees today value training and development


40min

The time employees have to

focus on learning and

development each week.1

5min

How frequently workers are

interrupted on a daily basis.1

500%

Increase in the amount of

emails opened on mobile

since 2011.2

4x

How much more millennials

value training and

development over more

money 3

1 Bersin by Deloitte, “Meet the Modern Learner” Infographic, 2014 2 Litmus Software, 2015 3 KPCB, Mary Meeker’s Internet Trends 2015, Slide 110

Organizations with a strong learning culture

outperform their peers


More likely to be

first to market

Greater employee

productivity

Better response to

customer needs

Greater ability to deliver

quality products

More prepared to

meet future demand

46% 37% 34%

26% 58%

Source: High Impact Learning Culture: The 40 Best Practices for Creating an Empowered Enterprise, David Mallon, Head of Research, Bersin by Deloitte.

We help anyone build the life they imagine


220+

employees

Founded

in 2010

$113 million

in funding

3 global

offices

FEATURED IN:

The world’s best organizations use Udemy for

Business to build skills and drive learning forward

1600+ engaging courses taught by industry experts

Udemy for Business and Century 21


“Udemy for Business helps us move to

just-in-time learning where users can access

content when, where, and how they need it.”

David Birnbaum, Chief Learning Officer


Fireside Chat:

Century 21 and Udemy for Business

Goals

• Deliver a more interactive learning experience

• Provide better access for 100k+ sales associates

• Scale corporate brand and voice

Solution

• Implemented Udemy for Business as part of Century 21 University

• Quickly developed custom courseware for brokers, managers, and

agents

• Agents learn how to generate more leads and close transactions

at their own pace, with 24/7 on-demand learning


Century 21 leverages Udemy for Business

(UFB)

Two Courses Offered:

• CREATE 21 Self-Paced: A self-paced version of new agent training course

• Recruit 2U: A Recruiting Foundation course for brokers and managers

Why?

• Semi-synchronicity: Self-paced and provides learners the opportunity to connect,

learn from, and motivate each other

• Flipping the classroom: Most learning happens in Udemy for Business. Then in a

virtual/live class or a 1x1 coaching session, people put their knowledge to work with

role-plays, use cases, and exercises

12

The Flipped Classroom


Century 21’s Learning Courses

CREATE 21 Self-Paced Learning

What: Self-paced version of CREATE 21

that mirrors the current live online version

Audience: New agents

C21-U = “Curators”

2015 Participants = 1,000 people

Recruit 2U

What: A recruiting and retention

coaching/accountability program to create a

culture of growth and high productivity

Audience: Brokers, Managers, Recruiters

Staff Recruiting Consultants =

Curators/Coaches

2015 Participants = 200 people

• Asynchronous/Collaborative Learning: Learners complete the course at their own pace and

still have the ability to collaborate with other learners

• Collaborative Social Platform: Learners engage with peers and the CENTURY 21 University

team. Through discussion threads and messaging, leaners can ask questions share ideas, and

find inspiration

• SMEs and Instructors become “Content Curators” and Coaches: They supplement

asynchronous learning through a discussion thread and/or follow-up coaching sessions

• Blended Micro-Learning: Each course is a mix of small learning segments, i.e. watch a 5

minute video, download a job aid, complete an action item

• Action Items: Each section concludes with action items for learners to complete to reinforce

their skills and knowledge

Words from David:

What Makes Udemy for Business Unique?

Q&A

David BirnbaumVice President of Learning, Century 21

Yvonne ChenDirector of Product Marketing, Udemy for Business@ChenEnnovy @UdemyforBiz

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How Century 21 is Disrupting Learning and...

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