AdoptionofRedTacton

HowwillRedTactonbeused?

MilitaryApplications

SomeoftheapplicationssuggestedforRedTactonontheirwebsitearewirelessheadphones,wearablemedicaldevices,securityapplications,andpointofsaleinteractions.InorderforRedTactontechnologytobeadopted,anapplicationisneededthatwillutilizethebenefitsofthetechnologyandhavethefinancialandtimeresourcesfortheResearchandDevelopmentneededtoimplementthetechnology.Lookingatourlistofpossibleapplications,werecommendasecurityapplicationthatwouldhavethoseresources.

Onepossibleapplicationisgunsecurity.ThewarinIraqisanexcellentexampleofwheregunsecuritywouldbehighlybeneficial.Gunsareroutinelytakenfromdeadorwoundedsoldiersandthenusedbytheenemy.IfaRedTactontransceiverwereimplantedinthegunandprogrammedtoatransceiverwornbyasoldier,thenonlythatsoldiercouldfiretheweapon.ThereisaalsoahugeblackmarketforstolenweaponsandifthoseweaponshadtheRedTactontransceiverbuiltin,theycouldberendereduselesswithoutthecorrespondingtransceiverthatisprogrammedtoallowtheweapontobefired.Thereisalsothepoliceforcethatwouldlikeamethodtopreventsomeonetakingtheirguninascuffleorsomeonestealingtheirgun.

HereisapossibletimelineofastagedimplementationofgunsecurityusingRedTacton.

2008 2009 2010 2011 2012 2013

DeveloptheRedTactontechnologysothatitcanbeusedbysoldiersintherigorsofawarinaphysicallyhostileenvironment

DevelopaRedTactondeviceforahighendweaponsuchastheJavelinantitankmissile.AtransceiverisbuiltintotheJavelinandalsoonthesoldierorsoldiersassignedtothatweapon.Onlythatsoldierorteamofspecifiedsoldierscanfirethegun.IftheJavelinisstolenortakenfromadeadorwoundedsoldier,itcannotbefiredwithoutthetransceiver.

Asmoreimprovementstothetransceiveraremadeinregardtosize,reliability,andprogrammabilitythankstotheDepartmentofDefenseR&Dmoney,addthetechnologytomorecommongunsusedinwarfaresuchastheM16.RedTactontransceivershavethecapabilityofbeingprogrammedsothatallmembersofaplatooncouldusetheweaponryassignedtothatplatoon.

UsetheRedTactontechnologyinothermilitaryequipmentsuchascomputersandcommunicationdevicesthatrequiresecurity.Bynowthedevicehasbecomecheaperandeasiertodeploy.

IntroducethetechnologyintoUSpoliceforces.ThegunsandweaponryusedbythatpoliceforceareoutfittedwithRedTactontransceiversaswellasallthepolicethatwouldusethoseweapons.Policenolongerhavetofearthattheirgunswillbetakenfromtheminascuffle

RequiretheRedTactonsecurityforallgunssoldintheUS.ThisrequirementwillbehotlycontestedbytheNRAbutthecountrywillbereadyforgunsecurityafterincidentsinvolvinggunsbecomemorenumerousanddeadlier.

andusedagainstthem.

Mustdo Maydo Maydo Maydo Maydo Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotherandadecisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.

Deferatransceivermaybedevelopedthatcanbeimplantedinthebodywhichwouldmakeitmuchmoredifficulttostealthetransceiveroffadeadorwoundedsoldier.Thistechnologymaybemetwithresistanceandthecompanymaywanttodeferthisoptionuntilthereismoreacceptanceoftheimplanteddevice.

Abandonthistechnologymayneedtobeabandonedifthecostsbecometoogreatforthebenefit.Itmayalsoneedtobeabandonedifitdoesntworkinacriticalsituationorinaphysicallyextremesituationsuchasasandstormorintenseheat.

Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinotherweaponryorequipment.Theproductmayneedtobescaledbackfthesituationchanges.Forexample,thenextUSPresidentcouldendthewar.

StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.Forexample,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesoruses.

Switchswitchthetechnologyforotherusessuchasmedicalorconsumerpointofsale.

MedicalApplications

Anotherpossibleapplicationisinthemedicalfieldforadiseasesuchasdiabetes.Type2diabetesisadisorderinwhichthecellsdonotuseinsulinproperly.Astheneedforinsulinrises,thepancreasgraduallylosesitsabilitytoproduceitandthebodysbloodsugarhastobemonitoredseveraltimesaday.Ifneeded,syntheticinsulinhastobetakenbypillorinjectedintothebodytomaintaintheproperglucoselevels.Type2diabetesistypicallyassociatedwitholderage,obesity,afamilyhistoryofdiabetes,andotherfactors.In2005,10.3millionofthepopulationage60yearsorolderhaddiabeteswhichis20.9%ofthepopulation.AstheBabyBoomersage,thispercentagewillincrease.Overall,7%oftheUSpopulationhasdiabeteswithadirectmedicalcostof$92billionandanindirectcost(disability,workloss,prematuremortality)of$40billion.In2002,thetotalcostofdiabetesintheUSwas$132billion.Ifawaycouldbefoundtoaccuratelymonitorthebloodsugaranddispensetheproperamountofinsulinviaapump,itwouldsavemoneyandbesaferforthepatient.

HereisapossibletimelineofastagedimplementationofadiabetespumpusingRedTacton.

2008 2010 2012 2014

UseRedTactontechnologytodevelopadevicethatcanbeusedtodeterminebloodsugarlevelanddisplaythatinformationonaneasytoreaddevicetothepatient.

DevelopaninsulinpumpthatisequippedwithaRedTactontransceivertocommunicatewiththebloodsugarlevelRedTactondevice.Asinsulinisneededbythebody,thetransceiverswouldcommunicateandtheproperamountofinsulinwouldbe

UsingaRedTactondevice,developamethodtouploadtheinsulinusageinformationtoadatabasewhereitcanbeanalyzedfortrends.Byknowingthisinformation,itmaybepossibletodeterminethecause

DevelopaRedTactontransceiverthatcanbeusedbyhospitals/medicalfacilitiestocommunicatewithapatientstransceiverto

dispensed. ofspikesorvalleysininsulinuseandpossiblytreatitinadifferentmanner.

immediatelygetpatientinformationandbodyvitalinformationsuchastemperature,pulse,bloodpressure,andbloodsugarlevels.

Mustdo Maydo Maydo Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotherandadecisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.Bybreakingtheprojectdownintodiscreetstages,wearemainlytryingtolimitheextentofpotentiallosses.

Deferatransceivermaybedevelopedthatcanbeusedbythehospitalormedicalfacilitiestoquicklycollectpatientinformationandbodyvitalinformation.Thistechnologymaybemetwithresistancebecauseofprivacyissuesandthecompanymaywanttodeferthisoptionuntilthereisconsumeracceptanceofthistypeofdevice.

Abandonthistechnologymayneedtobeabandonedifthecostsbecomegreaterthanthebenefit.Itmayalsoneedtobeabandonedifitdoesntworkinacriticalsituationorinaphysicallyextremesituationsuchasasandstormorintenseheat.

Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinothermedicalequipmentsuchasheartpacemakers.Theproductmayneedtobescaledbackifthesituationchanges.Itispossiblethatapandemiccoulddecimatetheolderpopulationandtherewouldbeamuchsmallerpercentageofthatpopulation.ItisalsopossiblethatthehealthofAmericanswillgreatlyimproveandtheincidenceofdiabeteswilldramaticallydecrease.

StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.Forexample,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesorusessuchasfinancialtransactionsorhealthinsurancetransactions.Theycouldalsobeusedfordietaidssuchasahungersuppressant.

Switchswitchthetechnologyforotherusessuchasmilitaryorconsumerpointofsale.

ConsumerApplications

ManyoptionsexistforintegratingRedTactonintoourdailylivesthroughnumerousconsumerapplicationssuchasadmissionssystemsandpaymentprocesssingdevices.Forexample,acommuterinalargecitymayhavetheirdeviceprogrammedtointeractwithaturnstyleinasubwaystation.EachtimeourcommuterwalksthroughtheturnstylehewilltouchtheturnstyleandtransmithissubwayuserIDnumbertothereceiverintheturnstyle.Thereceiverwillthenrelaythatinformationtoadatabasewhichcheckstheusersbalance.Iftheuserhasenoughmoneyinhisaccountforasubwayticket,theturnstylewilllethimthroughtothetrain.Ifnot,hewillbealertedandaskedtopayafeeonthespot.

HereisapossibletimelineofastagedimplementationofasubwayturnstilepaysystemusingRedTacton.

2008 2010 2012 2014

UseRedTactontechnologytodevelopadevicethatcanbeusedtoallowpeopleaccesstovariouslocationsbasedonpermissionsthathaveprogrammedinto

ConnecteachRedTactontransceivertoadatabasethatstoresbalanceinformationand

Enabledatabasesto

eachtransceiver. communicatespermissionstotheturnstiledevicebasedonaccountbalances.Iftheuserhaspaidforenoughadmissionstothroughtheturnstile,thedevicewillletthemthrough.Acounteronthedatabasewillkeeptrackofwhentheusermustbuymoreadmissionsthroughtheturnstile.

talktobanksystemsthatwouldallowuserstoupdatetheiraccountsandpayfornewadmissionsthroughtheturnstilewhenevertheuserwasoutofmoneyintheirprepaidbalance.

ImplementapayperusesystemthatreadsausersRedTactonIDnumberandrecordstheiraddress.Thesystemssendsabilltouserattheendofapredeterminedcycleperiodfortheusagechargestheyincurred.

Mustdo Maydo Maydo Maydo

Thischartshowsastagedmethodofimplementingthetechnologywhereeachstageisbuiltupontheotherandadecisionismadetoeitherproceedwiththenextsteportoabandonifthetechnologyormethodologyisnotworking.Bybreakingtheprojectdownintodiscreetstages,wearemainlytryingtolimitheextentofpotentiallosses.

Defera\thepayperusesystemmayneedtobedeferredifthedatabasethatwillcommunicatewiththeturnstilescannotbeintegratedwiththeRecTachtondevice.Sincethisareaoftheapplicationhasthemostuncertainty,ithasbeensavedforlast.

Abandonthistechnologymayneedtobeabandonedifthecostsbecomegreaterthanthebenefit.Itmayalsoneedtobeabandonedificonsumersdon'tadoptthenewtechnology.

Scaleupordownifthetechnologyissuccessful,theproductcanbescaledupandusedinothertransportationsystemssuchaslightrail,metrobussystems,andpassengerrail.Itmayalsobescaledupifconsumersstarttousepublictransportationinlargernumbersbecauseofthepriceofgasoline.Theproductmayneedtobescaledbackifthesituationchanges.

StrategicgrowthInthisscenario,theabilitytoaddonnewfeaturesorcapabilitiesarebuiltintotheproduct.Forexample,transceiverswornbyanindividualcouldbeprogrammedforotherdevicesorusessuchasfinancialtransactionsinvendingmachines.

Switchswitchthetechnologyforotherusessuchasmilitaryormedical.

CriticalSuccessFactors

MilitaryApplications

Thecriticalsuccessfactorsofthistechnologyarethatitmustworkoritwillbeabandonedforgunsecurity.Thelastthingthatthemilitarywantsisforsoldiersnottobeabletofiretheirweaponsattheenemybecauseofatechnicalglitch.

Thetechnologymustprovidethesecuritythatitisdesignedtoprovide.Forexample,theenemyorblackmarketerscantreplicatethetransceiverorreprogramthetransceiversfortheiruse.

Anothercriticalsuccessfactoristhatthetechnologyisacceptedbythesoldierswhoselifeisontheline.Theyhavetoseethebenefitofthesecurityandtheyhavetohavefaithinitandtrustthatitwillworkinallsituations.

ForthetechnologytobeadoptedbytheUSpopulationforguncontroltherewillneedtobealawpassedthatrequiresthetechnology.Howeveritispossiblethatevenwithoutalaw,aconscientiousgunownerwouldelecttohavetheRedTactontechnologyinstalledontheirguntopreventachildorintruderfromusingthegun.ThepriceoftheRedTactontechnologywouldneedtobecompetitiveforthistobeviable.

MedicalApplications

Onecriticalsuccessfactorofthistechnologyinamedicalapplicationisisitmustworkoritcouldcreatealifeordeathsituation.Ifadeathoccursthatwascausedbythetechnologynotworkingproperly,thenegativepublicityandlawsuitswillforcethetechnologytobeabandonedforamedicalapplication.

Anothercriticalsuccessfactoristhatthecostmustnotoutweighthebenefitsprovidedbythetechnology.Also,anotherfactoristhatthepatientsacceptthetechnology.

ConsumerApplications

OneimportantcriticalsuccessfactorintheConsumerapplicationsarenaisthatRedTactonmustobtainwidespreadadoptioninorderforittobeusefulandprofitable.Forthistohappen,thetechnologywillneedtobecompetitivelypricedwithcompetitivetechnologies.TheproductwillgrowinpopularityquicklyifmoredevicesintegrateRedTactontechnology.

Additionally,consumerswillneedtobeeducatedonthebenefitsandsecurityfeaturesofRedTactonandhowmostimportantlyhowitdiffersfromcurrentalternativesthatarebeingusedsuchasWiFiandBluetooth.

Predictions

Basedonourthreescenarioslistedabove,wepredictthatthemostlikelyapplicationwillbeinthemedicalfield.ThisareahasthefinancialresourcesavailableforResearchandDevelopmentanditalsohasthepotentialtobebeneficialtoalargepercentageofthepopulation.IftheRedTactontechnologyisadoptedforaninsulinpumpfordiabetes,itwillgainacceptancewiththosepatientsandmedicalprofessionalsandnewuseswillbecomeapparentforthistechnology.Thosemightincludeheartpacemakersorpumps,hormonetherapy,drugtreatments,etc.Hopefully,overthelongrun,thistechnologycanmakethehealthcareprofessionsafer,morereliable,andcosteffective.

EmergingTechnologyBBC

DianneBrotherson,WendyBeatty,RachelCorronMIS535TelecommunicationsManagement