Wayfinding and Signing Guidelines for Airport Terminals and Landside
How can Railway Terminals learn from the Airport Industry?
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Railway Terminal World Conference Tony Wijntuin | WYNE Strategy & Innovation | Vienna | 18 April 2012 How can Railway Terminals learn from the Airport Industry ?
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Presentation WYNE Strategy & Innovation on lessons that railway terminals can learn from airport retailing, given at the Railway Terminal Design and Technology Conference 2012 in Vienna
Transcript of How can Railway Terminals learn from the Airport Industry?
Welcome To The New Dublin Airport
Railway Terminal World ConferenceTony Wijntuin | WYNE Strategy & Innovation | Vienna | 18 April 2012
How can Railway Terminals learn from the Airport Industry?
Airport Retail, a brief introduction .....
Duty Free Shop at Shannon Airport (1947)
Lounge 3 at Amsterdam Airport Schiphol (2011)
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Airport Duty Free & Travel Retail Sales
Airport retail, Food & Beverages and Services add to customer satisfaction .....
Source: ASQ Airport Service Quality
The Airport Retail approach
Amsterdam Airport Schiphol: Europe’s Preferred Airport
Heathrow Airport: Your Journey Starts Here
Frankfurt Airport: The Whole World in One Place
Copenhagen Airport: World Class Hub
Changi Airport Singapore: The Feeling is First Class
First vision, then strategy .....
But absolutely make sure your basics are in place!
WHO?... are your (non) customers
WHAT?... do they need or want
HOW?... they behave in your railway terminal
WHICH?... offer best meet their needs
Source: Trendwatching.com
Totaal bezoeken Erasmus MC:3.900.000
Besteding:± € 15.000.000,-
Revenue Generators
€
Quality Boosters
Q
Image Builders
I
Portfolio Value Model®
..... leading to added value!
WYNE STRATEGY & INNOVATION
Money Maker
Quality Booster
Image Builder
✔ Businesspartnership
✔ Business model
✔ Concept integrity
✔ Customer Experience
✔ Monitoring & Optimising
✔ Account management
Execution
✔ Centralised Marketing & Promotions
✔ Consistent Look & Feel
✔ Railway terminal operator in the lead
✔ Joint participation with retailers*
✔ Seasonal and event driven
Marketing & Promotions
Some railway examples .....
Rituals
Rituals
Julia’s (by Servex)
Julia’s (by Servex)
2theloo
NS Try Out Festival
Do You Dare to be Different? .....
I guess You Do!
Tony Wijntuin | WYNE Strategy & Innovation | www.wyne.nl | [email protected] | twitter: @WYNEstrategy
