How can companies built strong relationships with business customers?
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How can companies build strong relationships with business customers?
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Transcript of How can companies built strong relationships with business customers?
How can companies build strong relationships with business customers?
Close relationship are driven and part by supply chain management, early supplier envolvement and purchasing alliance.
Buyer supplier relationship can be categorised into 8 categories
Basic buying and selling
Simple routine exchanges with moderate level of co-operation and information
1.
2.
Bare bones
More adaptation by seller less cooperation and information exchange
3.
Contractual trasaction
Exchanges are define by formal contract and generally have low levels of trust
Costomer supply
4.
Costomer supply
In these, competitition rather than cooperation is dominannt form of governance
5.
cooperative system
Partners are united in operational ways
6.
Collaborative
In this, much trust and commitments lead to true relationship
7.
Mutually adaptive
Buyers and sellers make relationship specification
8.
costomer is king
Sellers adapts meet
created BY-Shruti BansalUIT- RGPV, BHOPAL
Forduring an Internship with Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
