How can a brand connect with people online in a way that ultimately leads to a purchase? Ilana...
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How can a brand connect with people online in a way that ultimately leads to a purchase? Ilana Rabinowitz Twitter: @Ilana221 @LionBrandYarn
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Transcript of How can a brand connect with people online in a way that ultimately leads to a purchase? Ilana...
How can a brand connect with people online in a way that
ultimately leads to a purchase?
Ilana RabinowitzTwitter: @Ilana221
@LionBrandYarn
Family-owned businesssince 1878
At retail you’re just part of the crowd.
How do customers decide?
EMOTIONA brain that can’t feel can’t make up its mind.
Word cloud of comments from a blog post
How can a brand connect emotionally?
Invite people over
Share something of yourself
Introduce them to your friends
Listen to them
Be generous
Over 3,100 free patternsKnit and crochet instructionsVideo tutorialsDesktop wallpapersE-cards
FREE!
Relationships can be messy
Takeaways
1. People don’t buy from companies. They buy from people. Behave and speak in human terms (not authentic but real, not transparent but open).
2. Your brand is only as strong as the feeling it creates in people.
3. There is a fine line between connecting emotionally and being manipulative. Don’t cross it. Have reverence for what you are doing.
Takeaways
4. You don’t control what happens when you
open yourself up online, but if you have earned respect, your friends will defend you when things get messy.5. Should we engage is not the right question.
Only ask where and how.
