Ilana Youngheim Portfolio
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Transcript of Ilana Youngheim Portfolio
Skills and Exper6se • Started working in social media in 2008. Started out in blogger outreach and then branched into content
crea6on, community management and PR.
Skill include:
• Facebook and TwiGer campaigns • Blogger outreach: I have been building my lists since 2008 . • Contests and Giveaways with bloggers • Basic Photoshop and LiveQuartz • PowerPoint, Word, Excel • Basic HTML
• Wordpress and blogging • Final Cut Express • Facebook, TwiGer, Instagram, Snapchat, Overgram, Periscope • Mac and PC proficient
My Gym
My Gym’s-‐Back to school campaign Create content that goes with back to school Ex: lunch ideas, puWng notes in your kids lunch, hygiene (washing hands)
Tash Cosme6cs
I created a new image for Tash from TNT Cosme6cs to a more luxury brand. All their social pages were transferred over. I created a photo shoot with our new celebrity ambassador Lauren Froderman along with models.
STLTO Wine I created content and content calendars for them the middle of July. It’s about the wine but showing how to use the wine in other ways: Recipes, Wine pairings, Cocktails and more. I started a blogger outreach program sending out samples to bloggers to get their reviews.
When crea6ng content I look at mul6ple ways the product can be used. My content Calendars consisted of wine pairings, recipes With wine and gi] ideas with STLTO.
The Beatrix Girls I helped take this brand from 0 to over 50,000 followers in less than two years. This was done through a blogger outreach program as well as crea6ng personali6es for the dolls and making them real and interac6ve. I created photo shoots with my friends kids to show them playing with the dolls. We had the dolls go on vaca6on, performing concerts and they sang real music.
When I was on the red carpet for the Sugar Factory opening I brought The Beatrix Girls with me to give to Mel B and Mario Lopez. Mel B’s Daughters loved them and opened them right away. They were then Pictured in magazines.
Linkydoodles Candy Chains I created content for Linkydoodles Facebook , TwiGer and Pinterest. They are a nostalgic brand so it was all about bringing back the memories of childhood. I worked with pastry chefs to create recipes including Linkydoodles. They sent us pictures to use for content. It showed consumers different ways to use the product.
I heard about Tori Spelling signing books and know that she is cra]y so I brought Linkydoodles to her and got her photographed with the product.
WSS
Work with brands when they come in for promo6ons. Post on social media and get the word out about events, brands and promo6ons.
Help start the “Get Fresh” program with celebri6es. Celebri6es would come in and we would picture them in the store and give them product. I would create interviews with them about the products and WSS.
WSS This is a picture of a new release that I took and then gave to our design department to create a graphic for. This par6cular post received 1,168 likes, 14 comments and 41 shares.
This post shows off our photo shoot that was put together in ManhaGan Beach showing off not only the shoes WSS carries but also the clothes. This shows our audience we are a one-‐stop shop.
Instagram had about 15 followers when I started covering social media and now it’s at 272 followers. With Instagram I posted all of our in-‐store shoes and online as well as events and contests.
Wri6ng Samples • MizHollywood.com-‐ I started the website back in 2008 as a passion project. It’s a non-‐gossip
entertainment site. • KNBC-‐While at KNBC I had the chance to write a few stories for the website and do some on
camera repor6ng.
• Web Success Team: o The Power of Pictures in Marke3ng o The Resurgence of Email Marke3ng Can Boost Your Sales o Social Media Brings Offline Marke3ng Back to Life
o Why Social Engagement Is Crucial for Business o Tweet Like a Star and S3ll Be a Professional