How Brands Can Survive & Thrive Online - Digital Evolution
20
@vascellar i Digital Evolution Time is ticking... Andrea Vascellari - CEO
-
Upload
andrea-vascellari -
Category
Business
-
view
1.635 -
download
0
description
Andrea Vascellari's presentation about "digital evolution" and how "digital species" - in this case websites & web properties of brands and organizations - need to adapt to environmental changes (new technologies, etc...) or else they will be wiped off the face of the world wide web.
Transcript of How Brands Can Survive & Thrive Online - Digital Evolution
@vascellari
Digital Evolution
Time is ticking...
Andrea Vascellari - CEO
@vascellari
'Real World'The Earth is 4.54 billion years
(based on radiometric age dating of meteorite material, terrestrial and lunar samples)
@vascellari
'Digital World'
Arpanet (1957)first knowledge transfer network
...Internet (1990)TCP-IP prot.
credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
@vascellari
Primary cause of extinction
inability of species to adapt to environmental changes. !
@vascellari
Mass Extinctions
http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
@vascellari
Digital Extinction
credit: http://briansolis.com/
@vascellari
Anyone?
http://www.flowtown.com/blog/9-websites-stuck-in-the-1990s-2
@vascellari
Ellesmerocerids!
http://en.wikipedia.org/wiki/Evolutionary_history_of_cephalopods
Among the earliest cephalopods order to emerge
The only shelled cephalopods that survived the end-Cambrian extinction.
All the following cephalopods are derived from these forms
@vascellari
A few 'bits' later...
we've gone a long way...
@vascellari
Forget Websites...Think of Digital Brains
Digital brains aren't that different from human brains...
Hindbrain (vital functions)
Midbrain (reflex center)
Forebrain (2 hemispheres:logic & creative)
credit: http://www.flickr.com/photos/zillafag/3284353334/
@vascellari
Digital Brain
Digital brains aren't that different from human brains...
Hindbrain (index, config, css, etc.)
Midbrain (forms, spam filters, etc.)
Forebrain (overall design & functionality)
credit: http://www.flickr.com/photos/zillafag/3284353334/
@vascellari
Game Changers
credit: http://briansolis.com/
new / evolvedspecies
environmentalchanges
@vascellari
Evolution Failure?
you get wiped off the face of the www :D
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
@vascellari
Natural Digital Selection
StrategyWhat to do to survive?
credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
@vascellari
Natural Digital Selection
TacticsHow to do it?
credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
@vascellari
Digi-Evolution
Google is a digi-sage
it picks the best digital brains that people need to achieve certain objectives.
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
@vascellari
A Good Place to Start
itive.net/get-started
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
+ -
@vascellari
don’t go extinct...survive & thrive in the digital jungle!
