How being an 'always on' marketer is kind of like being a dancer.
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Transcript of How being an 'always on' marketer is kind of like being a dancer.
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Our wonderful dance troupe
Tinni@EmanateLondon @tinnii
Nate @sharethrough @nfrgosselin
Philly @BuzzfeedUK@PhilipnByrne
David @The_Dolphin_Pub@Davidlevin123
Andrew@MrAJennings @KetchumUK
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Why Flashdance for brands?Because to be an agile, always on marketer you have to have…
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POISEGRACE
RHYTHMCONFIDENCE
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A FEW LESSONS
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GREAT TIMING
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AN OPEN DANCEFLOOR IS INTIMIDATING
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#Bey BRAVE
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REHEARSE
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#BEY FLEXIBLE
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RESEARCH YOUR MOVES
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COORDINATE WITH YOUR
OTHER CHANNELS
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AND YOUR TEAM
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BE CREATIVE
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#BEY CALM UNDER
PRESSURE
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KNOW YOUR AUDIENCE
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TARGET THEM WITH THE RIGHT
CONTEXT
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LISTEN TO CRITICISM
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MEASURE YOUR SUCCESS
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EVERYTHING WILL #BEY OK
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THE TROUPE TAKE THE FLOOR
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@Tinnii
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(Tuesday afternoon - Wednesday)
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@nfrgosselin
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The Six IAB Native
Advertising Categories
The Six IAB Native
Advertising CategoriesSharethrough is the Largest In-Feed
Ad Exchange
Sharethrough is the Largest In-Feed
Ad Exchange
Recommendation Widgets
PromotedListings Custom
In-FeedIAB
“Native”Paid
Search
The Native Advertising LandscapeThe Native Advertising Landscape
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Why Feeds? The Mobile Takeover
Why Feeds? The Mobile Takeover
Source: UK Mobile Traffic Statistics: Mobile and Tablet set to overtake desktop by mid 2014Intelligent Positioning 16/1/2014
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The Purest Mobile Experiences are Feeds
The Purest Mobile Experiences are Feeds
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Content is the Natural Currency of the Feed
Content is the Natural Currency of the Feed
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The Most Advanced Platform for In-Feed Advertising
The Most Advanced Platform for In-Feed Advertising
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@PhilipnByrne
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150+ Million
uniques monthly
75% of visits from social
Over half of visits from mobile
Over half are aged 18-34
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Portals Search Social
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37
We need to think differently about how content is distributed.
50% 50%
95%5%IdeaHow & why it will spread
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38
What Makes People Share?
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Brands must earn their place in our feeds by creating valuable
content
Curation is Narration
( )
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@davidlevin123
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@davidlevin123
@The_Dolphin_Pub
David Levin
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Romeo* done!
*Dave
@davidlevin123
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THANK YOU