House Style/Mode of address

House Style

The house style for my magazine will be sophisticated. It will include mainly formal language as I am appealing to an older teenage target audience. However as this will be an indie rock genre magazine I will also want to keep a ‘scruffy’ style as that would be following the indie rock genre conventions, so readers will still be able to recognise that it is an indie rock genre magazine so I will still be appealing to my target audience of indie rock fans.

House style continued…

The colours I will be using throughout my magazine are blue, black and white. The reason I have chosen these colours is because I want to appeal to the indie rock fans with the black and white, which are typically rock colours, but also appeal to the indie side of ‘indie rock’ by using blue as indie rock bands are seen as very cool and the colour blue also represents that. Also as my target audience is mainly males 18+ blue is stereotypically a male colour so appeals to them in that sense as well. My masthead will be in black font but with a white frame around it. This is to keep that sophistication of the magazine with bold colours, but to keep that ‘scruffy’ indie rock style, the masthead design has been made to look ‘scruffy’ keeping that indie rock style convention.

House style continued…For the Contents page I want to put as much information on the page as possible and also using pictures where needed to use up as much space as possible. The reason for this is to make the readers think that they are getting more for their money and so they would want to keep buying this magazine. I also want my readers to be able to find the pages and articles they want to read quickly so they are not wasting time and so they can find the best upcoming bands so they can share with their friends.

For the double-page spread I want the opposite from the contents page, although I want there to be no spaces at all I will have an image of a band or artist to take of most of that double-page spread and only have around two paragraphs of writing. The reason for this is I don’t want my readers to be bogged down in reading a lot of text as they wouldn’t have the time between studying at university and going to concerts and working to pay for university and these concerts. On the double-page spread I will keep the colours the same so that I am keeping with the house style of my magazine. I will do this by placing the image of a band or artist on a blue background and to keep my house style sophisticated but also ‘scruffy’ at the same time have the band or artist looking sophisticated and ‘scruffy’ at the same time. The font of the text will be black which is still keeping with the colours I have chosen for my house style of my magazine.

Mode of Address

The Mode of Address my magazine will be using is formal language. The reason for this being is because I want to keep this idea of being sophisticated in this magazine as my target audience of 18+ readers are more mature now they are starting to take care of themselves if they are at university, so they would want a more mature magazine as they are now more mature. However to follow indie rock genre conventions I will also use direct mode of address to make the readers feel they are still talking to a friend that they have a chat about indie rock bands and other sort of indie rock music.

Mode of Address continued…

On the double-page spread I will have a little amount of writing as I don’t want the double-page spread to contain much text as I don’t want to make my readers bored with a lot of text. The text will be formal language as I am still keeping a sophisticated magazine as my target audience is mature and will want to read a mature magazine.