HOTEL DU COLLECTIONNEUR MOBILE

EXPERIENCEAlina Bondarenco

Raluca Opris

Our audience + chat we want them to do

Our mobile website is targeting: The Hotel du

Collectionneur guests

The Generation C seeking a 5* experience

People who wishes to have a unique experience in Paris

We would like information to be accessible

Give them the possiblity to book at any point on any page

Have visuals Be mobile adapted

The essential elements for a mobile experience

Know your customer / user – understanding thir intents (features, practicity and use)

Know your product Have a clear plan on what you would like to

put forward considering your customer Have the location, the contact and the Book

Now button accessible Have a mobile friendly design adaptable to

different mobile platforms FOCUS ON MOBILE USER EXPERIENCE!!!

Comparison between existing mobile website and the offered

AfterBefore

The photo gallery only shows photos of the hotel no description as to what they are

We offer pictures of surrounding also with the heading as to what they represent

How is our offer different than the one existing?

Having a lighter design, beautiful colours Having the reservation button at a touch

point It contains more information that might

interest the Mobile user (surroundings, reservation of Restaurant, Spa)

Pictures with headings More touchpoint friendly

Why did we chose to include/exclude content

We have mainly included things, made it more interesting and appealing – remaining within the mobile user’s habits.

Included the Location on the home page – it is easy to find and accessible (it reaches our goal)

Contacts and other useful information – because we believe it is essential to have our contacts being put forward

Having the BOOK NOW button on almost any page - Offers the mobile user the possibility to book at any point of his passage by our site withought going backwards. (so that he doesn’t have an excuse for changing his mind)