hosting a beautycounter social - Consultant Resourses a Social FINAL...I started to look for better...

counter intelligence

What are Beautycounter Socials?Beautycounter Socials are at the heart of our brand’s Direct Retail approach to business, as they embody our mission of getting safer products into the hands of everyone. Socials are opportunities for friends to get together, have fun, learn about safer, healthier products, and experience Beautycounter.

As networking opportunities, Beautycounter Socials are a great place to build a business through sales, while also meeting potential new Hosts, Members, Clients and Consultants.

How does a Beautycounter Social Work?Beautycounter Consultants partner with a Host to plan and hold Socials. They can be held at the Host’s home or another convenient location and typically last 1 – 2 hours.

Socials can be big or small and can be held anytime – day or evening. Each Social should be tailored to the group attending and should be sophisticated, simple and fun.

hosting a beautycounter social

2.



Planning a Successful Social6LPSOLFLW\�LV�NH\�ZKHQ�LW�FRPHV�WR�SODQQLQJ�VXFFHVVIXO�6RFLDOV��(DFK�VKRXOG�UHÀHFW�WKH� Beautycounter brand and the mission to get safe products into the hands of everyone. Each guest should feel welcomed and listened to as they experience Beautycounter and ask questions.

Consultants and Hosts work together to choose simple, healthy and delicious food and drinks to serve at each Social. These can be seasonal fruits and vegetables, fresh bread and cheese, along with light, crisp white wine, full-bodied red wine, unique, fresh cocktails and locally roasted coffee. Please take budget into consideration for you and your Host – Socials don’t have to be expensive to be successful and elegant. For example, cucumber and lemon water is an

Scheduling SocialsWhen you know or meet someone who would potentially make a great Host, don’t be shy: Just ask. If they are not familiar with Beautycounter, take a moment to share the company’s mission and share a little bit about why you joined as a Beautycounter Consultant.

Let them know about the Beautycounter Host Reward program. It rewards Hosts for their efforts based on purchases made by the guests during the Social or online through a virtual Social link. And the best part … the Consultant does most of the work.

,QYLWLQJ�JXHVWV�DW�D�6RFLDO�WR�KRVW�D�IXWXUH�VRFLDO�LV�D�JUHDW�ZD\�IRU�WKHP�WR�H[SHULHQFH�¿UVW�KDQG�WKH�PDQ\�EHQH¿WV�RI�EHFRPLQJ�D�%HDXW\FRXQWHU�+RVW�

3.



inexpensive way to make water feel a little more special. It’s important you select the type of food and drink to serve based on the type and time of day of the Social. This will ensure the full experience feels well-planned and organized.

Choose simple decorations for each Social. Remember the Beautycounter products are the stars of WKH�VKRZ��&RPSOLPHQW�\RXU�SURGXFW�GLVSOD\V�ZLWK�IUHVK�ÀRZHUV��VLPSOH�ZKLWH�ÀRZHUV�LQ�D�FOHDU�vase work well) and a natural surface or white tablecloth.

P L A Y I N G M U S I C A T Y O U R S O C I A L

Adding music to your event really helps create a relaxed and social atmosphere – we recommend adding light music in the background.

4.



The Beautycounter Consultant’s role at each Social is to ensure that all guests have the opportunity to learn about and experience Beautycounter products. This is accomplished through:

$�FRQYHUVDWLRQ��W\SLFDOO\�EHWZHHQ��DQG��PLQXWHV��LQFOXGLQJ�WKH�VWRU\� about how Beautycounter was founded, why you got involved, and a brief introduction to the product. We’ve found in these conversations that sometimes less detailed information is actually more impactful.

Opportunities for the guests to sample Beautycounter products and ask VSHFL¿F�TXHVWLRQV�

&UHDWLQJ�DQ�LQWHUDFWLYH�HQYLURQPHQW�ZKHUH�WKHUH�LV�D�ÀRZ�RI�GLVFXVVLRQ�EHWZHHQ�guests, and an environment in which those who have used Beautycounter can share testimonials.

5.



The Consultant ConversationThe Consultant presentation at each Social is designed to get people talking about safe and healthy products and what Beautycounter offers. It should be conversational, interactive, and relaxed.

Here is a sample presentation. Please use this only as a guide; be sure to make it your own.

I N T R O D U C T I O N

Welcome and thank you for coming.

Thank you to our Host [name] for sharing their space and putting together these delicious hors d’oeuvres and drinks.

I am so excited to be part of Beautycounter and have the opportunity to share a little bit about our story as well as some great products with you today. I am sure I’m just like many of you in this room. I’m a wife, a mother, a daughter, a friend. I love the beach, long hikes – and my occasional glass of wine.

XX months ago, I joined Beautycounter after learning about all the harmful chemical ingredients that are in the products both my family and I use everyday. I started to look for better solutions and discovered Beautycounter, whose mission it is to get safe products into the hands of everyone. Now, with Beautycounter, I am able to help make a difference in the lives of the people I care about the most while running my own business [reference personal reason for joining Beautycounter].

6.



B A C K G R O U N D O N B E A U T Y C O U N T E R

The Beautycounter PhilosophyI want to share a few pretty powerful stats with you that I think will bring to light the importance of what Beautycounter is trying to do.

• Did you know that in the United States, we have not passed a Federal law LQ��\HDUV�UHJXODWLQJ�WKH�LQJUHGLHQWV�LQ�DOO�RI�RXU�EHDXW\�SURGXFWV"� There are thousands of ingredients known and proven to be harmful that are still allowed in the products developed here. The E.U. however has EDQQHG�PRUH�WKDQ��RI�WKHVH�LQJUHGLHQWV��

��RI�WKH�LQJUHGLHQWV�LQ�DOO�RI�RXU�SURGXFWV�KDYH�QHYHU�EHHQ�WHVWHG� for safety.

��$QG�SUREDEO\�PRVW�IULJKWHQLQJ��LQ��PHQ�DQG��LQ��ZRPHQ�ZLOO�EH� diagnosed with cancer in their lifetime.

Beautycounter products are developed in accordance with what we believe to be the most comprehensive ingredient screening process in the industry. When ZH�GHYHORS�D�SURGXFW��ZH�EHJLQ�E\�HOLPLQDWLQJ�WKH�PRUH�WKDQ��(8�EDQQHG�ingredients, the 11 US-banned ingredients and those ingredients on our Never List.* From there we only include ingredients that are:

SafeEffectiveNecessary

Essentially, this means whenever you choose to use a Beautycounter product, you never have to worry or wonder whether it is safe and healthy.

With every Beautycounter product, you are helping to make the world just a little bit healthier. The company is built on the belief that when our stories are shared personally and our products are experienced up-close, we can make the greatest difference.

* The Never List is a list of ingredients will we never use in our products due to their link to cancer, reproductive harm, and cell damage. You should have a Never List with you to review. It can also be found at Behind the Counter.

7.



P R O D U C T D E M O N S T R A T I O N

I’ve brought a few Beautycounter products with me today. [We recommend speaking to only a few of your favorite products vs. speaking to whole collection while standing in front of the room. Let the group know that you can answer any questions about other products one-on-one.]

Listed below are word choices you can use when highlighting your few favorite products.

Our Cleanser is great because it does three things; washes your skin, UHPRYHV�DQ\�PDNH�XS��HVSHFLDOO\�JRRG�IRU�UHPRYLQJ�H\H�PDNH�XS��DQG� WRQHV�\RXU�VNLQ��,�ORYH�LW�EHFDXVH�LW�KDV�VLPSOL¿HG�P\�GDLO\�URXWLQH�EHFDXVH� LW¶V��SURGXFWV�LQ��

Follow that with the Rosewater Uplifting Spray, which hydrates and UHIUHVKHV��QRWH��WKLV�LV�PDGH�ZLWK�RUJDQLF�URVHZDWHU��

Our day cream is a lightweight moisturizer with organic coconut oil that leaves your skin perfectly primed for makeup.

Our Night cream is made with organic coconut oil and works wonderfully by itself, but when you add a couple drops of one of our Lustro Face Oils, you DUH�LQ�IRU�D�OX[XULRXV�WUHDW��Lustro face oils create greater emolliency and give a light scent as well – nighttime routine)

Our eye cream is light and non-greasy, working well both under makeup and for use throughout the day

Each Lustro Face Oil is a luxury blend of radiance-boosting oils that deeply moisturize and leave your skin looking supple and luminous. Lustro Face Oil 1 – Calendula:�EHDXWLIXO�ÀRUDO�HDUWK\�DURPD��&DOHQGXOD�LV�NQRZQ�WR�EH�JUHDW�for sensitive skin. Lustro Face Oil 2 – Jasmine:�VZHHW�ÀRUDO�VFHQW��-DVPLQH�LV�NQRZQ�WR�EH�EHQH¿FLDO�IRU�PDWXUH�VNLQ��Lustro Face Oil 3 – Ylang ylang & wild chamomile: fresh, herbal aroma with sweet undertones. Ylang ylang & wild chamomile help promote calm, balanced- looking skin. All antioxidant, vitamin-rich oils nourish and support the appearance of beautiful, healthy skin.

8.



Our citrus-mint body wash simultaneously cleanses and moisturizes �IRUWL¿HG�ZLWK�QRXULVKLQJ�PDUXOD�DQG�PRQJRQJR�RLOV��

Gentle Exfoliator – a perfect complement to introduce a couple times a week LQWR�\RXU�URXWLQH��-RMRED�EHDGV�FUHDWH�D�JHQWOH�H[IROLDWLQJ�H[SHULHQFH�WKDW�leaves your skin smooth and soft.

Our citrus-mint body lotion is lightweight and non-greasy. For extra PRLVWXUH��\RX�FDQ�DGG�LQ�D�IHZ�GURSV�RI�/XVWUR�%RG\�2LO��-DVPLQH�RU� Rosemary & Citrus).

Our shampoo has a fresh, uplifting citrus scent and is gentle enough for everyday use.

Our citrus-scented conditioner restores luster to your hair, leaving it smooth and shiny. Works great for all hair types.

Our lemongrass body scrub is a revitalizing exfoliant formulated with a mixture of sugars and a beautiful combination of skin softening, luxurious oils.

Our body oil is a nourishing and luminescent oil treatment for the whole body, DYDLODEOH�LQ�D�5RVHPDU\��&LWUXV�RU�-DVPLQH�VFHQW�

Our Kidscounter super duper sunscreen uses safe, non-nano zinc oxide to screen the sun’s rays. Kids-friendly UVA / UVB broad spectrum 63)��SURWHFWLRQ�

Please give them a try – and I encourage you to ask any questions you may have.

As we add products, such as lip sheers and Kidscounter collection, please update your presentations accordingly.

9.



W R A P U P A N D T H A N K Y O U

Thank you again for coming and learning about Beautycounter. Special thanks again to our Host for this wonderful evening. I hope you leave tonight knowing a little more about the products we use everyday, the ingredients in them, and how Beautycounter can be a real answer. We all have busy lives, so the FRQ¿GHQFH�WKDW�FRPHV�ZLWK�XVLQJ�%HDXW\FRXQWHU�JLYHV�XV�DW�OHDVW�RQH�OHVV�WKLQJ�to worry about.

Before you shop, I’d like to share a bit about the other ways you can become involved with Beautycounter. If you had a good time tonight, then I’d encourage you to host a Social with your family and friends. Our Host Rewards program DOORZV�\RX�VHYHUDO�VSHFLDO�EHQH¿WV�DQG�,�KDYH�PRUH�LQIRUPDWLRQ�IRU�DQ\RQH�ZKR�would like to host.

I also have information about joining Beautycounter as a Member. Our Members MRLQ�RXU�PRYHPHQW�E\�SD\LQJ�D�\HDUO\�UHJLVWUDWLRQ�IHH�RI��ZKLFK�WKH\�JHW�WR�DOORFDWH�WR�RQH�RI�RXU�WKUHH�WUXVWHG�QRQ�SUR¿WV��0HPEHUV�HQMR\�VSHFLDO�SHUNV�DQG�SURPRWLRQV�OLNH�IUHH�VKLSSLQJ�RQ�RUGHUV�RYHU��

$QG�¿QDOO\��,�ORYH�WKH�EXVLQHVV�,�KDYH�FUHDWHG�DV�D�%HDXW\FRXQWHU�&RQVXOWDQW��,�DP�SURXG�WR�EH�DI¿OLDWHG�ZLWK�D�FRPSDQ\�ZKR�LV�JURXQGHG�LQ�D�VWURQJ�VRFLDO�PLVVLRQ��,W¶V�D�EXVLQHVV�WKDW�¿WV�LQWR�P\�EXV\�OLIH�ZKLOH�PDNLQJ�DQ�LQFRPH�WKDW�VXSSRUWV�P\�¿QDQFLDO�JRDOV��,�ZRXOG�EH�YHU\�KDSS\�WR�GLVFXVV�WKLV�ZLWK�DQ\RQH�who is interested in learning more for themselves or someone they know for ZKRP�WKLV�PD\�EH�D�JRRG�¿W�

I will be taking orders in the other room, and will be available to answer any VSHFL¿F�TXHVWLRQV�DERXW�SURGXFWV�RU�%HDXW\FRXQWHU�RYHUDOO��>7XUQ�WKH�PXVLF�EDFN�on, encourage the group to get a glass of wine and enjoy the evening.]

As you wrap up, give some thought to others who may be interested in the Beautycounter opportunity.

10.



For InspirationNow that you have an idea of what Socials are about, how they are scheduled, and how they are organized, the fun begins.

Each Social is yours to plan and make your own. Make each Social personal to who you are and where you live. When looking for points of inspiration, look to your community, your VXUURXQGLQJV��DQG�WKH�VHDVRQV��7DNH�WKHVH�DQG�SDLU�WKHP�LQ�D�ZD\�WKDW�FRPSOLPHQWV�DQG�UHÀHFWV�the Beautycounter brand and what we stand for.

Beautycounter works to get safer products into the hands of everyone, so we can make the world a little healthier.

Here are a few ideas to get you started:

W E E K E N D B R U N C H

C I T Y A P A R T M E N T S

Y O G A … A N D S M O O T H I E S

11.



:KDW�LQVSLUHV�\RX"� Let us know at [email protected]

Thank you for joining Beautycounter. We are so pleased to have you on our team and look forward to working with you. We hope you are looking forward to your journey, too.

A U T U M N B O U N T Y

G A R D E N P A R T I E S P O O L P A R T I E S A F T E R N O O N T E A

hosting a beautycounter social - Consultant Resourses a Social FINAL...I started to look for better...

Documents

Transcript of hosting a beautycounter social - Consultant Resourses a Social FINAL...I started to look for better...