Hospitals And Social Media

All contents of this presentation are the intellectual property of Wax Custom Communications.

Hospitals and Social Media


Does Your Hospital Have a Strategy for…


Does Your Hospital Have a Strategy for…

?

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: aha.org, ebennett.org

There are over 5,700 hospitals in

the U.S.

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: aha.org, ebennett.org

There are over 5,700 hospitals in

the U.S.

But only 367 hospitals

participate in social media.


“Ignoring social media makes you mute, not invisible.”

– Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.


The 3 Most Trafficked Websites Are…


Social Media Facts

“Social networking sites have overtaken porn as the Internet’s #1 search.”*

Sources: *Huffington Post, **ITC.INT, ***USA Today


Social Media Facts


E-mailing and social networking have become the most popular mobile

Internet activities.**


Social Media Facts


According to a survey of 1,217 business decision makers

worldwide in late 2008, 95% use social media.***


Social Media Facts


80% of companies use or are planning to use social networking to

attract candidates this year.

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: Pew Presentation “The Social Life of Social Media, Facebook.com, ebennett.org

Facebook and Hospitals

More than 300 million people worldwide use Facebook.




The fastest growing segment of Facebook users?Female baby boomers over 55.





39% of Internet-savvy patients (e-patients) use a social networking site like Facebook.





39% of Internet-savvy patients (e-patients) use a social networking site like Facebook.

But only 190 hospitals have a Facebook page.


Heath Matters to Online Users

Sources: Pew presentation “The Social Life of Health Information”, MarketingVox.com

Adults between 18 to 49 are more likely than older adults

to participate in social technologies related to health.




41% of online users have read someone else's

commentary or experience about health or medical issues

on an online news group, website or blog.




1 in 4 hospital, urgent care patients

are influenced by social media.




Social media had a significant influence on 20% of 25-to-34 year olds who recently made a visit for

maternity reasons.

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: Comscore, ebennett.org, ogilvypr.com

Is Your Hospital on YouTube?

Americans viewed a record

16.8 billion

videos online in April



Marketers see YouTube as an innovative and engaging vehicle for connecting with their

audiences



A patient’s YouTube video prompted Nebraska Medical Center to open a

monthly clinic to educate the community about a rare carcinoid

cancer



But only 186 hospitals have a YouTube channel


Social Media Users WantHealth Information

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: Pew presentation “The Social Life of Health Information”, Google Hospital Marketing Presentation

37% of U.S. adults have participated in social media activities related to health and health care, including:



bookmarking health content




posting comments to health blogs





posting reviews of doctors or hospitals





posting reviews of doctors or hospitals

or sharing videos

about health and medical issues

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: DailyMail, Nielsen Wire blog, ebennett.org, ogilvypr.comAll contents of this presentation are the intellectual property of Wax Custom Communications

What are you doing with Twitter?

There are over 6 million Twitter users


What are you doing with Twitter?Doctors at the Henry Ford Hospital near Detroit answered tweeted questions during brain surgery on a 47-year-old man


What are you doing with Twitter?Sarasota Memorial Hospital uses Twitter to answer patient questions and provide real-time customer service for patients and their families


What are you doing with Twitter?

But only 267 hospitals have a Twitter page


More than

47 million professionals use

LinkedIn.

Sources: EarthTimes.org, LinkedIn.com

Get


More than


LinkedIn.


Executives from all Fortune

500 companies are

LinkedIn members.

Get


More than


LinkedIn.


Executives from all Fortune

500 companies are

LinkedIn members.76% of

recruitment and HR professionals

are using LinkedIn to research candidates.

Get

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: EarthTimes.org, LinkedIn.com

Find and be introduced to potential

clients

service providersexperts

Get

All contents of this presentation are the intellectual property of Wax Custom Communications.Sources: Technorati, ebennett.org, ogilvypr.com

More than 133 million

blogs have been indexed since

2002

About Your Hospital


Butonly 35

hospitals

have ablog…

About Your Hospital



2002


Butonly 35

hospitals

have ablog…

Sources: Technorati, ebennett.org, ogilvypr.com

Does Yours?

About Your Hospital



2002


About Your Hospital

The Children’s Hospital Boston launched the first pediatric health and science blog in

the country, called Thrive.


About Your Hospital

The President and CEO of Boston’s Beth Israel

Deaconess Medical Center blogs opinions and comments on the

hospital’s behalf about the nation’s health care debate.


What Can Your Hospital Do With Social Media?

Physician opinion sharing

Source: philbaumann.com

Monitor hospital’s reputation

Introduce new products Publish health news first

Research candidatesStrengthen patient-provider relationships

Introduce new service lines

Introduce new staff members



Disaster alert and response

Issue alerts for missing patients

Promote domestic violence awarenessPhysician opinion sharing

Publicize hospital-sponsored events in the community

Community health outreach

Issue hospital updates











Publish drug safety alerts from FDA

Hazardous safety communicationPromote domestic violence awareness


Provide smoking cessation assistance



Issue hospital updatesRural healthcare communication














Patient care reminders




Issue hospital updatesProvide dietary tips

Rural healthcare communicationPost nursery pictures

Send appointment reminders

Announce facility updates









Tissue recruitment











Issue food safety alerts

Provide dietary tips

Provide care tips to new parents and patients

Fundraise for hospitals and health-related causesRural healthcare communicationPost nursery pictures











Tissue recruitment


Send Amber AlertsProvide supportive care for patients


Publish drug safety alerts from FDATriage management in emergency rooms









Support health-related groups



Clinical trial awarenessFundraise for hospitals and health-related causes

Facility customer service












Tissue recruitment


Send Amber AlertsProvide supportive care for patients


Publish drug safety alerts from FDATriage management in emergency rooms









Support health-related groups



Clinical trial awarenessFundraise for hospitals and health-related causes

Facility customer service





Be the source of authoritative health care content online







Ask Wax.



Ask Wax.


We’ll Help YouPlan and Implement

Your Strategy.


– Erik Qualman, author of Socialnomics

“Making multiple mistakes within social media is far better than doing nothing at all.”

Hospitals And Social Media

Health & Medicine

Transcript of Hospitals And Social Media