Hospital Innovation Marketing Summit Final Sept 17 2015
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Transcript of Hospital Innovation Marketing Summit Final Sept 17 2015
Population Health The 21st century’s opportunity to finally achieve health
for all . . . no matter where we . . .
What’s Population HealthDefined different ways by scholarsSame elements – looks at outcomes achieved in the health
of populations and the role social determinants play in affecting those outcomes
Dr. David Kindig of University of Wisconsin Population Health Institute coined phrase
Population Health is the steadfast coordination and integration of all clinical and social services that assist each and every patient in becoming well and/or staying well. Health care providers – hospitals, doctors, laboratory service providers, diagnostic and treatment centers, nutritionists, and social/human service providers of all types – work together to provide coordinated health care that is mindful of the environmental influences affecting patients.
Starts with Knowing Community Needs
Policy DriversSTATE FEDERALCommunity Service Plans
(CSP) and Community Health Improvement Plans (CHIP)
CHNAs pre-requisuites in new, voluntary public health department accreditation process
Many states/local health departments required CHNA prior to ACA
Affordable Care Act (ACA)Community Health Needs
Assessment (CHNA) for hospitals
Conducted every three years Adopt strategies to meet
identified needs Retain tax-exempt status $50,000 fine at stake
Policy and Payment ImplicationsPolicy and Payment Implications
Put Policy to PracticeNew payment structures that emphasize “accountable
communities”Accountable Care OrganizationsBundled payment arrangementsPatient-centered Medical HomesState Medicaid reforms and transformation
Patient satisfaction and transparencyHCAHPS’ influencePatient satisfaction key at every point of contact
County Health Rankings and Road Map
August 28, 2015 Finger Lakes Health Systems Agency 8A collaboration of Robert Wood Johnson Foundation and University of Wisconsin Population Health Institute
Chronic Disease Burden Aligns with population health-based approachAbout 117 million Americans suffer from one or more
chronic health conditions (CDC)Chronic disease treatment costs
$7900 for every American with a chronic disease As a nation, we spend 86% of our healthcare dollars on
treatment of chronic diseases (CDC)Care for the chronic disease sufferer does not end
upon hospital discharge or when patient leaves physician office
WHY?
AccountabilityTo the patient – to ensure all supports in placeTo our medical and social service colleagues – so their
hard work along the care continuum continuesTo ourselves as providers – that the most effective
and evidence-based care is delivered most cost-effectively at the right time, in the right place, and at the right level
To society – so that healthcare costs are kept within reasonable limits and the U.S. improves its health ranking
Population Health Presents Strategic OpportunityInnovative partnerships and care settings
Retail clinicsMedical malls
Virtual healthcareMobile appsRemote appointments
Less quantifiable marketshareNot counting beds, but counting healthy lives
Team-based careSeamless and coordinatedEmerging healthcare positions