Hospital de Diagnóstico - Strategic Plan
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“The most economical choice, serving as a first-class hospital at the Pacific Coast of Central America.” “La opción más económica, sirviendo como un hospital de primera clase en la costa del Pacífico de América Central.” A STRATEGIC PLAN BY ALINA AVALOS, CHIP LOWE, PURVI PANDIT & TAYLOR ULLMANN
Transcript of Hospital de Diagnóstico - Strategic Plan
“The most economical choice, serving as a first-class hospital at the Pacific Coast of Central America.”
“La opción más económica, sirviendo como un hospital de primera clase en la costa del Pacífico de América Central.”
A STRATEGIC PLAN BY ALINA AVALOS, CHIP LOWE, PURVI PANDIT & TAYLOR ULLMANN
The CampaignOur plan aims to inform people living in the United States about the benefits of medical tourism at the Hospital de Diagnóstico.
The overall goal of our plan is to increase attention and education of medical tourism and increase the number of patients receiving medical services at the hospital and its partner campuses.
Strategic Goals• To increase understanding of
Hospital de Diagnóstico, the options it provides for medical tourism.
• Enhance the hospital’s reputation into that of a first-class hospital at the heart of Central America.
Increase Medical Tourism•Increase attention of the Hospital amongst Salvadorans living in the U.S. ‣Face-to-face interactions:
-Participation in festivals & events, like Feria Chapina in LA and Festival del Salvadoreño Americano in NY.
-Engaged in educational and social gatherings, including US consulate offices.
Increase Medical Tourism•Collaborate with U.S. organizations to increase ‣Partnerships with travel agencies, health organizations & Roman Catholic churches:
-Develop a relationship with the American Cancer Society.
-Collaborate with Salvadoran doctors in the U.S.
-Collaborate with Roman Catholic churches to host hospital doctor and staff speaker series.
Enhance The Reputation•Showcase technological advancements through digital media. ‣Add a descriptive photo gallery on the website. - Include a description of each piece of equipment or room.
‣Engage Salvadoran press to capitalize on traditional media channels. - Invite local Salvadoran media to the hospital for a tour.
-Host press events when appropriate.
-Always send timely press releases.
Enhance The Reputation•Use social media to create a referral system. ‣Utilize a hashtag.‣ Invite past patients to “like” the Facebook page.
#hospitaldiagnostico
Key Messages Mensajes importantes
Safety, comfort and health matter most.We give patients personalized attention and first-class quality treatment.
Seguridad, comodidad, y salud.
Le damos a nuestros pacientes atención personaly tratamientos de calidad de primer clase.
Key Messages Mensajes importantes
We strive to be a green hospital. Medical tourism gives patients a better option.
Nos esforzamos por ser un hospital que se enfoca en el ambiente.
El turismo médico le da a los pacientes una mejor opción.
Hospital de DiagnósticoThe most economical choice,
serving as a first-class hospital at the Pacific Coast of Central America.
