hoooka take a hit, pass it on

Tanner Bathel Chris HardyRicardo Sullivan

What is Hoooka?

• Personalized media store and player.

• Allows users to embed digital media into their personal websites and profiles through such engines as MySpace

• Allows musicians to promote their music to a diverse range of consumers through networking.

How to Work Hoooka

• Artists:– Upload Media Files– Make money off users buying your songs – Chat with consumers and get instant feedback

• Users/Consumers:– Sign up through indie911– Embed media files into personal websites or social

network– Share with other people and make money of their

purchases on your website or social network

Hoooka Screenshots

Example of Embedded hoooka applicationEasy Sign Up

Who Created Hoooka?

• Indie911– Leading Online Digital Media and Social Network– Holds Non-exclusive licensing deals with over 12,000

independent musicians to sell over 75,000 tracks– Provides the tools for musicians and filmmakers to

distribute their product to a wide range of consumers• Sell • Stream• Share

“We have created a cool, easy way forindependent artists to spread their music and videos directly to a large

audience andempower fans to share in the

commercial success of marketing and selling their favorite

media to family, friends and fans anywhere on the Web.”

Justin Goldberg, Founder and CEO of indie911

Hoooka: Web 2.0?

• Hoooka is a Web 2.0 application because it allows:– User generated content– The embedding of the application in various social

networks, blogs, and personal websites– Live chat between social networks, videos and

advanced customization– Listen and buy capability

Hoooka’s Competitors

Hoooka’s Potential

• Easy Accessibility• Available to users of all ages• Legal music downloads and purchases• Rapidly growing online audience• Venue for independent musicians to get a

name• Both musicians and users of hoooka can make

money for marketing

Hoooka’s Demographic• Music Fans• Signed and

Unsigned Artists • Music Festival

Organizers

How Does Hoooka Make Money?

• Hoooka utilizes the consumer to buy and share media content– 10% of the money goes to the consumer who

shares the music– 20% goes to indie911– 70% goes to B-Side Entertainment: indie911’s

distribution company

Why We Choose Hoooka?

• Improves upon current media download applications

• Legality • Its commitment to artists and consumers who

help market the music• Financial opportunity

The End