CULTUREDbrand book

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ABOUT

CULTUREDCOW

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Hood’s Cultured Cow

The Cultured Cow is a subsidary company of HP Hood LLC. We hold the same standards as our parent company, because we too are ‘synonymous with fresh, quality dairy products, that taste great.’

Here at the Cultured Cow, we are more than just your typical milk brand because we know how important it is to listen to our parents - after all they’ve taught us all we know! But we also know how hard it is to get our kids to listen. Their last concern is whether or not they’re getting the nutrients they need - that’s your job after all! Well, not anymore. Let the Cultured Cow take care of your family no matter where they are. Our daily delivery service, the Cultured Calf brings fresh, organic, and chemical free milk to your kids at school!

The Cultured Cow is a family-friendly brand that promotes healthy living. Keep reading to find out how we’re so cultured!

TYPE

AaABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

AaABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

AaABCDEFGHIJKLMNOPQRSTUVQXYZabcdefghijklmnopqrstuvwxyz!@#$%^&*()1234567890

Old Press

This is the font we use for our logo and headers. It has a nice letter press quality keeps us feeling traditional and cared for.

Use Old Press whenever you need to highlight something important (i.e. what kind of milk, our logo, etc). Old Press has a great tangible quality that let’s our customers know just how hand crafted and organic we really are.

Eames / Eames

This is our secondary font. It has refined curves that maintain the elegance and sense of pride we take in our milk.

Use Eames Italic for any subheaders, and Eames for any body copy. Both fonts maintain a sense of elegance but have optimum legibility. Clarity is key, we have nothing to hide here at the Cultured Cow!

Our TypeThese fonts are just our type. Be sure not to misuse them, as they embody our brand.

GRAPHICS

Images & Patterns

The Cultured Cow tailors its graphics towards design savvy moms. These moms have a love for subtle, illustrative, and hand-drawn graphics but still have enough confidence to rock a commanding cow print and bold graphics. Our moms are bold and beautiful!

Our colors were chosen with kids in mind. Bright, playful, and forever fun, our blue, purple, and golden yellow are enough to brighten any

turn the page to enjoy the full effect of our powerful print!

LOGO

CULTUREDCOW

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Our Logo

Is an emblem that marks our quality. It’s our guarantee to all moms out there that we deliver only the best, at home and at school.

Whether you’re buying for the whole family or making sure your child gets the nutrients they need the Cultured Cow will be right there. Look for our classic logo to make sure you get only the very best.

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CULTUREDCOW

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DELIVERYDELIVERY

culturedcalf

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culturedcalf

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BOBBY SMITHMilk ID 1234-56789

Expires 12/31/2016

Germantown

Academy

On the GoMaking sure they’re getting the proper nutrients at school can be one of the hardest jobs a mother has. Who can guarantee your child is eating properly when you’re not there? We can, introducing the Cultured Calf, our in-school daily delivery service

With the Cultured Calf, your child gets the very nutrients and vitamins they need delivered right to their school yard. This convenient time-saving service promises organic, fresh, and healthy milk. We delivery our milk right to their cafeteria.

You decide what they eat and we make sure that it’s quality. By logging on to our website: cutluredcalf.com/delivery, you can select a meal plan or buy a punch card for your child.

turn the page to check out our snazzy wheels!

DELIVERY

At School

Making sure they’re getting the proper nutrients at school can be one of the hardest jobs a mother has. Who can guarantee your child is eating properly when you’re not there? We can: introducing the Cultured Calf, our in-school delivery service

With the Cultured Calf, your child gets the very nutrients and vitamins they need delivered right to their school yard. This convenient time-saving service promises organic, fresh, and healthy food. We delivery milk, yogurt and string cheese right to their cafeteria.

You decide what they eat and we make sure that it’s quality. Log on to our website: cutluredcalf.com/delivery to select a meal plan or buy a punch card for your child.

PACKAGING

At HomeThese half-gallon milk cartons are for the Cultured Cow at home. They are designed for moms who are health conscientious and have a flair for design — these mom’s have good taste! The half-gallon carton’s share a similar design to the Cultured Calf and they have some information about our daily delivery service!

PACKAGING

At School

These single-serving milk cartons are designed specifically for hungry brains and hungry kids. You could buy them in the super market or you could have them delivered fresh daily to your child’s cafeteria. Why take a risk with mystery cafeteria foods when the Cultured Calf promises the best. Trust us to culture them — we promise we won’t let you down.

DELIVERY

HP HOOD LLC HEADQUARTERS6 Kimball Lane Lynnfield, MA 01940Tel. 617-887-3000 or 800-343-6592

HOOD’S CULTURED COWHEADQUARTERS1456 Dreshertown Lane Brockton, MA 02301Tel. 617-894-3750 or 800-343-6592

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