8/10/2019 Honest Tea Brand Book

1/21

a Coca-Cola company

Mercedes Padro

8/10/2019 Honest Tea Brand Book

2/21

HONEST TEA original packaging

8/10/2019 Honest Tea Brand Book

3/21

HONEST TEA design brief

What are we creating?a redesign of a bottled iced tea, connoting key words natural,organic, & sustainability.

The audience?McKara is a health conscious twenty-five year old. She works as adesigner for Hallmark and is married to a nutritionist. Thecollective household income is $120,000 a year. The couple lives inOlathe, Kansas. McKara enjoys natural products and shops at thelocal farmers market on the weekends. She runs five miles every

morning at 5 am. After her daily run, she goes to a local coffeeshop and heads to work by 8 am.

8/10/2019 Honest Tea Brand Book

4/21

HONEST TEA research/inspiration

8/10/2019 Honest Tea Brand Book

5/21

HONEST TEA thumbnails/sketches

8/10/2019 Honest Tea Brand Book

6/21

HONEST TEA concepts

8/10/2019 Honest Tea Brand Book

7/21

HONEST TEA concepts

8/10/2019 Honest Tea Brand Book

8/21

HONEST TEA concepts

8/10/2019 Honest Tea Brand Book

9/21

HONEST TEA prototypes

8/10/2019 Honest Tea Brand Book

10/21

HONEST TEA prototypes

8/10/2019 Honest Tea Brand Book

11/21

HONEST TEA color + type studies

8/10/2019 Honest Tea Brand Book

12/21

HONEST TEA material studies

8/10/2019 Honest Tea Brand Book

13/21

HONEST TEA material studies

8/10/2019 Honest Tea Brand Book

14/21

HONEST TEA mango white tea

8/10/2019 Honest Tea Brand Book

15/21

HONEST TEA pomegranate

8/10/2019 Honest Tea Brand Book

16/21

HONEST TEA moroccan mint

8/10/2019 Honest Tea Brand Book

17/21

HONEST TEA studio photos

8/10/2019 Honest Tea Brand Book

18/21

HONEST TEA studio photos

8/10/2019 Honest Tea Brand Book

19/21

HONEST TEA studio photos

8/10/2019 Honest Tea Brand Book

20/21

HONEST TEA context photos

8/10/2019 Honest Tea Brand Book

21/21