Homework 2 - Institutions Research

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Homework 2 – Institutions Research Using a relevant music magazine complete research into the company that produces it. You should aim to find out what brands they produce, what audiences they target, examples of cross-media ownership, and information about the ownership structure of the company, e.g. are they subsidiary? The publishing company of Q magazine: Bauer Media Some Target Audiences of Bauer Media: - Match! brings in a demographic of 11-14 year old boys. The hits radio has a demographic of families; 15-34 year olds. - Q has a demographic of 15-24 year old males, ABC1. - 4Music’s demographic is 16-34 year olds. So far, this has created a pattern of appealing to younger people. Bauer Media is subsidiary to Bauer Media Group and also H Bauer. Bauer Media is derived from the Bauer Media Group. The Bauer Media Group is Europe’s largest privately owned publishing company. It is used all around the world and it offers over three hundred magazines in a total of fifteen different countries. As well as this, Bauer Media Group publishes online and controls some television and radio stations. Bauer Media joined the Bauer Media Group in (January) 2008. Collectively the group employs approximately six thousand four hundred people. Bauer Media is UK-based and consists of many companies put together into two main sections: Magazines and Radio. They are widely recognised as industry innovators. Bauer Media have a wide portfolio of brands:

Transcript of Homework 2 - Institutions Research

1. Homework 2 Institutions ResearchUsing a relevant music magazine complete research into the company that produces it. You shouldaim to find out what brands they produce, what audiences they target, examples of cross-mediaownership, and information about the ownership structure of the company, e.g. are theysubsidiary?The publishing company of Q magazine: Bauer MediaSome Target Audiences of Bauer Media:- Match! brings in a demographic of 11-14 year old boys. The hits radio has a demographic offamilies; 15-34 year olds.- Q has a demographic of 15-24 year old males, ABC1.- 4Musics demographic is 16-34 year olds. So far, this has created a pattern of appealing toyounger people.Bauer Media is subsidiary to Bauer Media Group and also H Bauer.Bauer Media is derived from the Bauer Media Group. The Bauer Media Group is Europes largestprivately owned publishing company. It is used all around the world and it offers over three hundredmagazines in a total of fifteen different countries. As well as this, Bauer Media Group publishesonline and controls some television and radio stations.Bauer Media joined the Bauer Media Group in (January) 2008. Collectively the group employsapproximately six thousand four hundred people.Bauer Media is UK-based and consists of many companies put together into two main sections:Magazines and Radio. They are widely recognised as industry innovators.Bauer Media have a wide portfolio of brands: 2. Bauer Media is a sister company of H Bauer Publishing. H Bauer Publishing is the publisher is theUKs biggest TV listings and the magazines: Take a Break and Bella.H Bauer is a privately owned company in Europe. It published in Germany, France, Spain, Portugal,the UK, US and Mexico.The Bauer Publishing Group was founded in 1875 and under the control of our generations of theBauer family, the company grew as a mere printing house to a publi shing company which is nowcomprised of two hundred and eighty two magazines published in fifteen countries. They employ sixthousand six hundred people worldwide and have an annual turnover of one point seven nine billionEuros.When Bauer entered the UK with Bella magazine (1987), they introduced a new format that mixedunseen real life editorial with service features; allowing Bella to have a huge impact on their femaledemographic. In 1990, Bauer launched the Take a Break magazine, which caught peoples attentionagain. This magazine led the market (and maintaining its lead even now with one million copiessold a week) because of its experimental blend of real life and competitions.H Bauer has always been large in the UK magazine market (with a large share in the market) and in1990 H Bauer strengthened with TVQuick (1991), Thats Life! (1995) and TVChoice (1999).In 2008, Bauer expanded into Emaps Radio and Consumer Magazine, changing these businesses toBauer Media. With this recent expansion of the company, Bauer is now the largest (consumer)magazine publishing company in the UK. It plays a major role in Womens Weeklies, WomensInterests, Womens Lifestyle, TV listings, Puzzles, Mens Lifestyle, Music and Film and even Specialistmagazine markets.