D E V E L O P I N G I D E A S F O R D I G I P A K S

A N D H O M E P A G E S - M U S I C V I D E O

I D E A 3

E L O I S E S M I T H

I N I T I A L I D E A S

• For my third idea, I wanted

there to be a continuous theme

of excitement, youthfulness

and fun in all three products.

• Because of the obvious

accents of the singers, I

thought that the whole

campaign could focus on urban

living and city life.

• Also, I wanted the whole

campaign to focus on the idea

of this generation and how they

are viewed by society.

C O M I N G U P W I T H T H E N A M E O F T H E

A L B U M A N D B A N D .

• I felt that it was important to have the name of the artists

recreate the sense of misbehaving and cheekiness that

is inherent in all of the products.

• I came up with the name delinquents because finds the

middle ground of boldness and recklessness.

• Also, I decided on the word Shameless for the album

name, since it shows how they do not care how society

views them, because they have no shame about who

they are.

I used a photo of three people

messing for a mugshot, which

shows the fun and enjoyable star

image of the artists and how they

do not take life seriously.

For the text, I used a doodling

font for the word ‘Shameless’, to

imply the childlike nature of the

artists. Then, I used the bold font

of ‘The Delinquents’, to show

how society cannot control them

and how they are a force to be

reckoned with, both in the music

industry and in society.

T H E F R O N T C O V E R O F T H E

D I G I P A K

R E S E A R C H I N G

H O M E P A G E S

• I first looked at other homepages of bands

that are similar to my constructed band for

inspiration.

• The first one I looked at was Rizzle Kicks’,

since it ‘Lost Generation’ is their original

song. Even though their website is not very

active, since Rizzle Kicks has not released

an album for a few years, the video which

dominates the page, clearly shows the fun

and carefree nature of the artists, by

dressing in fancy dress.

• Next, I looked at the Loveable Rogues’

website. This website was hugely similar to

Rizzle Kicks in the design of the black

simple background and the video dominating

the screen.

M Y

H O M E P A G E

• For the homepage, I wanted it to be

vibrant, interesting and giving a

sense of both urban living and the

young 21st century generation.

• I kept the theme of the album

throughout, so that the audience will

remember the look of the album. I

also added the listening of the track,

so that they could listen to the song

whilst they looked through the

website and making it clear that it is

promoting the album.

• I also added a slideshow, so that

you can get a clear sense of who the

band are and makes a clear theme

throughout