URBAN

CELEBRATING INSPIRATIONAL DESIGN AND PERSONAL STYLE

HOME

Jim sChmid PhotograPhy

More than abeautiful Magazine.

A beAutiful concept in mArketing.

urban home Magazine is a design and lifestyle magazineserving four distinct markets. the total circulation exceeds

125,000 copies per mailing, between all four markets. the marketsserved are Charlotte, San antonio / austin, Denver / boulder andraleigh / Durham. these regional magazines vary from market to

market to embrace individual market style and regional design,while at the same time, sharing common editorial that speaks tonational and local design trends. Advertisers have the flexibilityto leverage their brand in all markets served, or select individual

regional markets for specific market targeting.

urban home Magazine provides superior positioning for localand national advertisers through profiles of inspiring beautifullocal homes, strategic advertorials and interesting trend stories.

urban home delivers the content readers want and thetargeted and guaranteed delivery advertisers must have.

urban home enables advertisers to utilize the strength of

direct mail in both a high-end, idea generating glossy magazine(urban home Magazine), and in select markets, a separate ad only

magazine (urban home Direct). Combined with an interactive website,email and mobile marketing and numerous social media

outlets urban home is an affordable, well-rounded marketing platform.

a CoMbineD reaCh of 125,000 affluent hoMeoWnerS

urban hoMe MagazineSince 2002

URBAN HOME MAGAZINEunlike subscription-based magazines, urban home Magazine offers the look and feel of a shelter magazine with the guaranteed reach of direct mail. for advertisers, urban home Magazine provides multiple marketing opportunities to reach a targeted upscale audience through product placement in insightful articles, advertorials and ads. for readers, urban home Magazine is an inspiring and useful resource, providing timely information from local experts.

REGIONAL OR NATIONAL CUSTOMIZATIONurban home Magazine varies from market to market to embrace individual local trends. the markets served are Charlotte, San antonio / austin, Denver / boulder and raleigh / Durham. these regional magazines vary from market to market to embrace individual market style and regional design, while at the same time, sharing common editorial that speaks to national and local design trends. Advertisers have the flexibility to leverage their brand in all markets served, or select individual regional markets for specific market targeting. The Urban Home central office can coordinate the placement and customization of a single insertion order in one market, or multiple markets.

IN EVERY ISSUE

• Beautiful feature homes

• National and local trend articles

• New products for decorating, kitchen, bath and fashion

• Local business feature articles

• Local contributing editors

• Style Guide: style and fashion articles from top local designers

• Food Design: top local restaurants profiled

• Why the Room Works: we deconstruct and analyze a specific room designed by a top local interior designer.

DISTRIBUTION90% Mailed to single family, owner-occupied affluent residences8% Select retail distribution points2% trade and design professionals

Call for specific distribution details in each market.

REGION 1: Charlotte32,000 residents per issue. Minimum home value of $350,000.

REGION 2: austin / San antonio32,000 residents per issue. Minimum home value of $510,000.

REGION 3: Denver / boulder32,000 residents per issue. Minimum home value of $350,000.

REGION 4: raleigh / Durham32,000 residents per issue. Minimum home value of $325,000.

14 URBAN HOME CHARLOTTE AUGUST/SEPTEMBER 2012Jim Schmid Photography

By Anne Marie Ashley

Photography by Jim Schmid

CityscapeWith sweeping views

of the silver skyline and the

bustling streets of Charlotte

below, our feature home is a

master class in sophisticated

city living.

AUGUST/SEPTEMBER 2012 URBAN HOME CHARLOTTE 15

OCTOBER/NOVEMBER 2012 URBAN HOME CHARLOTTE 25

24 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012

DECORATING n TRENDS

By Anne Marie Ashley

Earmarked pages, worn spines, fabric covers – all

glorious signs of well-read books. There is some-

thing comforting and familiar about your favorite

novels and dotting rooms with volumes of your

beloved books instantly warms the home. Set on

a shelf, stacked on a table or piled on the floor,

books bring character and color to décor while

sharing your passions, pastimes and pursuits

with those who cross your threshold. Used art-

fully, books can bring a whole new personality to

interior design and offer a personal touch that’s

sometimes hard to convey with found objects.

Whether you’re creating a personal library or

using books purely as a decorative element, cre-

ativity pays off the most. Stacked beside a sofa as

a makeshift side table or as a dramatic display on

a built-in shelf, they become as integral to a de-

sign scheme as any piece of furniture or art. Cre-

ate a nook underneath the stairs or place them in

the seat of antique chair; giving both the feeling

of well-lived-in home. However you choose to

share your titles, the feeling of warmth won’t be

missed in your décor.

DECORATING WITH BOOKS

Melissa Armstrong Interiors / Dustin Peck Photography

DogsTim FlachAbrams$50

Harper’s Bazaar:

Greatest HitsGlenda BaileyAbrams$65

WoodcutBryan Nash GillPrinceton Architectural

Press$29.95

Paper Skyscraper Picks

Ron Wootten and Tim Hamilton, owners of Paper

Skyscraper in Charlotte, offer their picks of best

Coffee Table Books that double as decor.

“Books add color and texture to a room. They can

transform a stiff stage-set of a room into a space that

appears lived-in. Any stack of books can have this

effect, but some books beg to be touched, picked-up

and browsed. Sometimes it’s the heft of the book that

catches your eye. Sometimes it’s the cover design,

the color of the spine or the typeface of the title.

Whatever it is, we love our books, and here are a few

Paper Skyscraper favorites that would feel

at home in your home.”Images courtesy of Decorating with Books (House Beautiful)

JUNE/JULY 2012 URBAN HOME CHARLOTTE 37

36 URBAN HOME CHARLOTTE JUNE/JULY 2012

KITCHEN & BATH n TRENDS

Closet and Storage ConceptsThe Container Store

By Nancy Atkinson

Images courtesy of Images courtesy of NKBA.

The NKBA recently held their Kitchen & Bath Industry Show in Chicago, where they released a list of the nation’s top ten kitchen and bath trends and treatments for 2012 and we’ve outlined them for an easy go-to guide. Transitional Style. One broad trend is the increased popularity of transitional style in both kitchen and baths. For the first time since the NKBA began tracking annual design trends, traditional is no longer the most popular type of design. Transitional style blends traditional and contemporary design, with lines that are simpler than traditional, but more elaborate than contemporary to create a modern, classic look. Cassie Abernethy, manager at the Charlotte showroom for Hughes Supply, says understated design is in demand. “Our customers are ask-ing for simplicity. They want clean lines and less detail. The transitional style fits all of those requests. Clients can use this in their traditional and contemporary settings.” Glossy Finishes and Fixtures. Current kitchens shine with a combi-nation of shimmering surfaces, high-sheen finishes and perfectly placed lighting accents. Stainless steel, walnut wood veneer and lights along the base of a kitchen island’s recessed toe-kick and polished wood floors are perfect examples of this prominent trend. Interior Concrete. Concrete used inside the home continues to grow in popularity and is seen in many different contexts. Think bath-room countertops with integrated sinks or concrete surfaces buffed to

a high shine and tinted with a variety of hues. When used with stone surfaces like recycled tile, exposed brick or lava rock, concrete unifies the space. Color Infusion Behind Glass. Glass may be a niche material for kitchen countertops, but the survey shows more than half the NKBA designers are using it in several ways. One kitchen in the design compe-tition inspired the judges with its simple painted wall and glass panels overlaid to create a sleek sheen of cool color that became a calm focal point in a family kitchen. Jennifer Creasser of Tile Collection in Charlotte suggests incorpo-rating colored tiles in a different way. “Say good bye to painting over the scuff marks on your stair raisers every year,” she says. “With color infused glass, you can add a whole new dimension to your stairway and dress up your high traffic areas with color.” The White Kitchen, Reinvented. Classic, contemporary and clean, the white kitchen is consistent from year to year. This year it’s cleverly reinvented in a variety of hues including muted, milky tones. Jennifer has also noticed this trend with designers, seeing their use of White Carrera marble countertops. “With a backsplash of flickering metals, color or glass, it really pops. Traditional material meets contemporary tile finishes in popular linear designs to create a transitional look,” she says. Suspended Lighting. In kitchen design, suspended lighting pro-vides an element of artistic sculpture that exudes light, glimmer and

Every year, the National Kitchen & Bath Association (NKBA) surveys the design industry to learn more about the materials, styles and products designers used most often in the past year. The fixtures, finishes, color palettes, technology and shapes are all part of the toolbox used by the nation’s most creative kitchen and bath designers – and their picks set the trends that inspire the rest of us.

DARING TRANSITION

glitz. These dangling focal points drop light onto defined areas, perfectly accenting the high-sheen finishes that are so wonderful in this year’s kitchen designs. Symmetry in Design. Symmetry in room design creates stability and balance. For example, a wall with a large framed window behind the kitchen sink will be counterbalanced by open, glass door cabinetry that draws the eye up and around the room. Repeating and Complementing Shapes. Designers know that re-peating a particular shape in various sizes, colors and textures creates a continuum that adds a soothing element to any room design. In a bathroom for instance, a designer may use large squares of travertine on the floor, glass mosaics in the shower and a series of square windows to draw the eye up and repeat the theme. Traditional Technology in Non-Traditional Spaces. Creative de-signers are using today’s technology to solve design challenges in the kitchen. Fridge drawers that are integrated into the sleek lines of cabi-netry and a steam oven placed where sink plumbing once existed create solutions to kitchen space problems. Tile in Totality. Designers are using tile for more than the wall, floor and bathroom space. One bathroom design presented at the 2012 NKBA Design Competition featured translucent recycled glass tiles sur-rounding a Japanese soaking tub. Muted pine green tiles were paired with small mosaic tiles in colors that evoked a tranquil sunset. Linen-textured, sand colored porcelain tiles created the foundation for a restful space wrapped entirely in glass tile.

Open Concept Bathroom. The space-efficient and sleek open-plan bathroom was highlighted in this year’s designs. With few walls, these expansive bathrooms have an entirely open shower and a minimalist product selection approach. By eliminating the shower stall and extend-ing the open floor, the room becomes a sweeping space. v

urban hoMe DireCt

urban hoMe online

URBAN HOME DIRECT for advertisers seeking additional impact to their sales, urban home Direct provides an opportunity to promote specific offers in a separate direct mail, ad-only magazine, that is well-received by upscale homeowners.

URBAN HOME DIRECT DISTRIBUTIONOur full color glossy “ad only” magazine is a surprisingly affordable direct mail piece (less than half a cent per household) reaching 125,000 homeowners per mailing per regional market. Urban Home Direct capitalizes on the best times to market, reaching consumers when they are focused on their homes therefore maximizing your advertising dollars. Call for specific distribution details in each market.

100% • Mailed to single-family, owner occupied homes worth $225,000+ • Average home value of $350,000 • Seasonal direct mail schedule • ten mailings per year

• Call-tracking phone numbers are available

URBAN HOME ONLINEurban home doesn’t stop with direct mail marketing. our website is an added value for our advertisers, strengtheningtheir online presence and increasing their exposure throughsocial media outlets of Pinterest, houzz, facebook, twitter,search engine optimization, email and mobile marketing.

WEBSITE • Searchable local business directory of advertisers • Electronic version of the current issue available for consumer preview

EMAIL AND MOBILE MARkETING / SOCIAL MEDIA• Facebook, Twitter, Pinterest, Houzz postings• New issue eblast with advertiser display ads

64 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012

NEW PRODUCTS

design find Look for discounts and promotions at www. urbanhomemagazine.com

ESSENTIALS

KITCHEN& BATH1.

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Oborain Solo ShowerThe signature shower, the Solo, is perfect for just that — one! Let yourself bask in the elements, feel the warmth and be transported.www.oborain.com.

Vintage Wood Wine Rack This folding, free-standing wood winerack holds 120 bottles and was designed by HGTV star couple The Novogratz’s.www.onekingslane.com.

Russel Wright American Modern Dinnerware Bauer Pottery worked closely with Russel Wright in the 1940s to create America’s best selling dinnerware patterns of all time. Now, they are reproducing 14 of the most popular pieces, including dishes, bowls, platters and cups. www.bauerpottery.com.

Villa Lagoon Cement TileHandmade in the same manner since the 1850s, cement tiles are made from fine cement, marble dust, and natural earth pigments and offer a unique, designer quality floor covering to any kitchen and bath. Available in any of 60 colors and designs for custom order. www.villalagoontile.com.

Moso Naturals Air Purifying BagThe Moso Bag is a natural air-purifying bag containing moso bamboo, which absorbs and filters odors, harmful pollutants, allergens and bacteria while dehumidifying to prevent mildew, mold and moisture. Made from 100% bamboo charcoal, Moso Bags neutralize and remove all odors while remaining fragrance-free. www.mosonatural.com.

Pie SafeProtect baked goods and stash other kitchen items inside this classic woodenpie safe from the Park Hill Collection. www.parkhillcollection.com.

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32 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012 All images courtesy of retailers.

Beats by Dr. DreThe original “studio” headphones. These headphones took the world by storm and actually brings the music studio to you whereever you are.www.beatsbydre.com.

The World of Diptyque ‘Eau Particulière’ Body and Home SprayA symbolic atypical product from Diptyque; the toilet vinegar with a fresh enveloping fragrance built around a floral green accord. Sweetness is provided by rose and musks, freshness by mint.www.diptyqueparis.com.

Native Union Pop Phone The real retro handset. An interpretation of the classic 50s Bakelite design telephone that combines a retro style with the soft touch texture, designed by French Designer David Turpin. www.westelm.com.

Lancôme Génifique Youth Activating ConcentrateProvides a boost to your genes activity and stimulates the production of youth proteins. The perfect way to treat yourself to something good.www.lancome-usa.com.

Lancôme Visionnaire Advanced Skin Corrector Yes, men can use this too…I do! This is Lancôme’s first advanced skin corrector. Wrinkles, pores and evenness. Much more than a wrinkle corrector, it’s capable of fundamentally re-creating the skin. www.lancome-usa.com.

Ozaki iPhone PortA clever iPhone port echoes old school boom box style, serving as an ingeniously engineered way to amplify the volume without the bulk of batteries. Position your iPhone in either portrait or landscape position for hands-free use while watching a movie, listening to music or using Facetime. www.nordstrom.com.

Perfect Coffee Table Books – Icons of Men’s Style by Josh Sims and Chanel: Collections and Creations by Daniele Bott PageIcons of Men’s Style by Josh Sims is a sleek book chronicling the history of men’s style complete with brief histories, photos and famous inspirations.In Chanel: Collections and Creations by Daniele Bott Page, the House of Chanel opens its private archives, revealing a galaxy of brilliant designs created by Coco Chanel from 1920 to today. www.amazon.com.

LUXEESSENTIALS1.

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HADE’S PICKS

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70 URBAN HOME CHARLOTTE JUNE/JULY 2012

Mutabilis RugLush, wool-crewelwork hibiscuses shift hues across the floor, from saturated fuchsia, brown and burgundy to spectral grey. www.anthropologie.com.

Silver Camel Tapered Glass Brass LampThis sleek table lamp by Arteriors looks chic with a silver and camel tapered glass base. Brown leopard print lines the lamp’s shade, bringing a spot of glamour to the neutral accent piece. www.bedsidemanor.com.

Belle Meade Bijou Bar CabinetFashion meets function in the Bijou bar cabinet, making a luxurious statement with modern glamour. Belle Meade Signature defines this simple silhouette with rich borders around its sterling-finished drawer and door fronts. The cabinet opens to a fully lit bar. High Cotton Home, 704-335-1220.

Klismos ChairA classic form that remains timeless and iconic, this chair is generous in proportion and as comfortable as a dining chair. www.phoebehoward.net.

Prisma Speaker SystemPrisma is a treat for your eyes and ears, designed to compliment modern PC and notebooks. Available in 9 colors, the uniquely shaped subwoofer and glossy finish enhances any environment. Connect to a source or simply link to your iPod, iPhone or MP3 players for flexible, instant plug and play music. www.edifier.com.

Cameron Vase Z Gallerie makes use of the natural attributes of spectacular abalone shells to create this vase. The small shells are artfully applied to a composite base so that the beauty of the opalescent shells is visible. www.zgallerie.com.

Quentin Dining TableFrom the fine home furnishings brand Bernhardt, this dining table has a hand hammered stainless steel top with a solid Mindi wood base. The trestle-style stretcher in a sandblasted Driftwood finish gives it an edgy, unconventional style to match contemporary décor. www.thefurnitureconnector.com.

NEW PRODUCTS

design find Save hundreds of dollars with local coupons at urbanhomemagazine.com

DECORATING1.

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6.

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OCTOBER/NOVEMBER 2012 URBAN HOME CHARLOTTE 25

24 URBAN HOME CHARLOTTE OCTOBER/NOVEMBER 2012

DECORATING n TRENDS

By Anne Marie Ashley

Earmarked pages, worn spines, fabric covers – all

glorious signs of well-read books. There is some-

thing comforting and familiar about your favorite

novels and dotting rooms with volumes of your

beloved books instantly warms the home. Set on

a shelf, stacked on a table or piled on the floor,

books bring character and color to décor while

sharing your passions, pastimes and pursuits

with those who cross your threshold. Used art-

fully, books can bring a whole new personality to

interior design and offer a personal touch that’s

sometimes hard to convey with found objects.

Whether you’re creating a personal library or

using books purely as a decorative element, cre-

ativity pays off the most. Stacked beside a sofa as

a makeshift side table or as a dramatic display on

a built-in shelf, they become as integral to a de-

sign scheme as any piece of furniture or art. Cre-

ate a nook underneath the stairs or place them in

the seat of antique chair; giving both the feeling

of well-lived-in home. However you choose to

share your titles, the feeling of warmth won’t be

missed in your décor.

DECORATING WITH BOOKS

Melissa Armstrong Interiors / Dustin Peck Photography

DogsTim FlachAbrams$50

Harper’s Bazaar:

Greatest HitsGlenda BaileyAbrams$65

WoodcutBryan Nash GillPrinceton Architectural

Press$29.95

Paper Skyscraper Picks

Ron Wootten and Tim Hamilton, owners of Paper

Skyscraper in Charlotte, offer their picks of best

Coffee Table Books that double as decor.

“Books add color and texture to a room. They can

transform a stiff stage-set of a room into a space that

appears lived-in. Any stack of books can have this

effect, but some books beg to be touched, picked-up

and browsed. Sometimes it’s the heft of the book that

catches your eye. Sometimes it’s the cover design,

the color of the spine or the typeface of the title.

Whatever it is, we love our books, and here are a few

Paper Skyscraper favorites that would feel

at home in your home.”Images courtesy of Decorating with Books (House Beautiful)

1 Visit www.urbanhomemagazine.com for more design ideas, magazine subscriptions, and more adVertiser specials.w w w . u r b a n h o m e m a g a z i n e . c o m

exclusive Money Saving offerS inSide

for You and Your Family

M a r c h 2 0 1 2

call now to swim this summer!

704-333-7446www.poolbydesign.com

See our ad on back cover.

POOLBY DESIGN

Half page horizontal7.375” x 4.6387”

Half page vertical3.45” x 9.8125”

Full page/full bleed8.375” x 10.8125” trim

7.375” x 9.8125” live area8.875” x 11.3125” with bleed

Two page spread16.75” x 10.8125” trim

15.75” x 9.8125” live area17.25” x 11.3125” with bleed

Third Page vertical2.1241” x 9.8125”

Ad Formats• AdsshouldbepressqualityPDF,TIFForJPEGfiles• Notransparency,Acrobat4.0orhigher• Allcolorsmustbe4colorCMYK—NoRGBorSpot• Bleedsof.25inchesonallsidesrequiredonfullpage and2pagespreadads.Cropmarksshouldbeincluded.

Ad Creation & PhotographyUrbanHomecancreateyouradvertisementtoourspecifications.Customphotographyisavailable.Askyouraccountrepresentativefordetails.

Ad SubmissionAdscanbesentviaFTP,Email,CD,orUSBflashdrive.Askyouraccountrepresentativefordetails.

URBAN HOME DIRECT AD SIZES & SPECIFICATIONS

URBAN HOME MAGAZINE AD SIZES & SPECIFICATIONS

URBAN HOME CHARLOTTE704-332-1504

markh@urbanhomemagazine.com

URBAN HOME DIRECT CHARLOTTE704-281-1098

warren@urbanhome-direct.com

URBAN HOME AUSTIN / SAN ANTONIO512-385-4663

louisd@urbanhomemagazine.com

URBAN HOME DENVER METRO303-408-9908

marcg@urbanhomemagazine.com

URBAN HOME RALEIGH - DURHAM / TRIANGLE919-929-3335

sales@urbanhomemagazine.com

Since2002,UrbanHomeisproudtobelocallyowned.Ourrelationshipswithouradvertisershelpuscreatenewproductsandservicesandpulltogethercustomizedpackagestomeettheirspecificneeds.

Togetstarted,callustodayoremailusatsales@urbanhomemagazine.comtolearnmoreabouttheintegratedmarketingsolutionsavailablethroughUrbanHome.

www.UrbanHomeMagazine.com

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CELEBRATING INSPIRATIONAL DESIGN AND PERSONAL STYLE

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CELEBRATING INSPIRATIONAL DESIGN AND PERSONAL STYLE

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Designs | Lifestyles | Investments | Improvements

Photography by Gray Box Stud ios

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October-November.indd 1 9/19/12 3:10 PM

Full page/full bleed8” x 10.5” trim

7.5” x 9.75” live area8.5” x 11” with bleed

Half page vertical7.5” x 4.75”

Half page horizontal3.625” x 9.75”

Three Quarter pagehorizontal7.5” x 7.5”

Quarter page horizontal7.5” x 2.25”

Quarter page vertical

3.625” x 4.75”

Two page spread 16” x 10.5” trim

15.5” x 9.75” live area16.5” x 11” bleed

Third Page horizontal4.7481” x 4.6387”

Quarter page3.45” x 4.6387”