Home Marketing Booklet
description
Transcript of Home Marketing Booklet
M Realty
M RealtyHome Marketing Program
how we sell homes at m realty
HOME MARKETINGAt M Realty, our modern marketing program elevates and
differentiates your home from the competition and keeps people
ready to buy engaged.
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Discover the uncommon story
Capture the distinct qualities of your home
Present online and in print
Reach a large, targeted audience
Engage The new owners
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Discoverthe uncommon story
Your home has a story to tell. The story comes alive when we
uncover a deeper sense of how you live in your home and experience
its various spaces and qualities.
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CapturePhotographs, video, and copy are the building blocks of our
marketing materials. The M Realty on-staff media team collaborates
with our agents on each listing to capture the distinct story of your
home and convey it to potential buyers.
the distinct qualities of your home
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media teamThe M Realty media team collaborates with you and your agent to
capture the story of your home with photography, video, design,
and great descriptions.
photographyOur on-staff professionals tell the story of your property with
photos that capture a deeper sense of how you live in your home.
videographyProfessional video gives buyers the feeling of walking through your
home prior to viewing, and keeps them emotionally connected
with your home after they leave the showing.
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media teamThe vision for how we market homes requires a team of experts with so much world
class equipment we filled the M production van to ensure everything is at our fingertips.
Our media team captures the story of your home and presents it beautifully online and in
print with professionals in photography, videography, design, copywriting, and project
management.
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Photography ● Videography ● Design ● Copywriting ● Project Management
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photographyOur professional photographers capture the essence of your home—from the large
spaces to the fine details. Exceptional photography dramatically increases the quality of
all your home marketing pieces. We shoot dozens of photos to ensure we have captured
the true scope of your property.
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videographyInnovative videography brings buyers closer to the experience of being in your home and
allows them to move through the various spaces—creating an emotional impact. Buyers
begin to envision themselves living in your home prior to seeing it in person. At M Realty,
professional videography is a cornerstone of our marketing.
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online and in print
PresentWe build a complete website for your home that combines
professional photos with carefully crafted videos—creating an
experience that keeps serious home-seekers engaged.
We also produce in-house, high quality print pieces including a multi-
page, bound Super Flyer with high resolution pictures and a digital
version perfect for sharing on Facebook.
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SINGLE PROPERTY WEBSITEA custom website for your home allows buyers to revisit your home
online as often as they like, which creates an emotional bond with
the property.
super flyerEvery home we sell receives an impressive multi-page Super Flyer
available digitally and in print—ideal for open houses and social
media marketing.
print materialPrint has its place in a comprehensive marketing program. We take
the same care with our print materials as we do with our online
marketing to reach a target audience for your home.
Social mediaSocial media, especially Facebook, is an exceptional way to share
your home for sale with the community.
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single property websiteOur design and development team will create a website for your home that is simple,
elegant, and responsive. The site delivers a compelling experience across all devices
such as iPhones, iPads, and PCs. Buyers stay engaged by revisiting the site and sharing
it with their friends.
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super flyerIt’s so much more than just a flyer. The Super Flyer provides a compelling and familiar
experience of leafing through a physical book. Page after page of beautiful photography
engages prospective buyers.
We produce a print and digital version for each home we sell. The print piece is great for
an open house and showing follow up. The digital version carries a dramatic
presentation when shared on Facebook and via email.
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printBeautifully printed materials are effective marketing tools for selling your home. Every
carefully crafted piece showcases your home with exceptional photography,
descriptions, and design while also directing buyers to your dynamic property website.
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Flyers ● business cards ● super flyers ● postcards
social mediaMany of the materials we produce have been specifically designed to be shared on
social media. One innovative example is our digital Super Flyer that integrates
seamlessly with Facebook.
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For each listing, we execute a coordinated marketing campaign
designed to cast the widest possible net and target key
demographics. We use traditional tactics, such as direct mail and
open houses, as well as cutting edge online marketing through social
media and search engine optimization.
The result is a trackable, dynamic marketing program that will convey
a finely crafted story to every potential buyer.
Reachlarge, targeted audience
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The M Realty home marketing program elevates the way your
property is presented online and in print and differentiates your home
from the competition.
For examples and in-depth information about our marketing program,
visit mportlandhomes.com.
Engagethe new owners
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MRealty
S O L D
503-459-4474
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