Home Page Redesign & Navigation

OutlineCurrent navigation menu

Defined goals for revised navigation

Proposed navigation menu

Messages for priority audiences

Accordion-style navigation

Next steps

Current Website

Step 1: Redesigned website

Understand our primary target audiencesMarket (and increase visibility of) our research and student academic programs

Examine and use website statistics to understand typical-user and most popular pages hit/used

Step 2: DEFINING OUR GOALS for a revised navigation menu

Organize website to match user needsPromote messages specific to each audienceDevelop user-friendly accordion-style navigation menu

Limit “depth” of website to first- and second-tier levels (to avoid “lost” pages in third- and fourth-tier levels)

Simplify 2nd-tier menu items (5 max) to reduce “repeated” sections

Step 2 continued: DEFINING OUR GOALS for a revised navigation menu

Promote our research; recruit studentsOn home page, emphasize the major research areas/academic programs in our department

Priority AudiencesProspective students—undergraduate and graduate students

Department faculty, staffDepartment students (graduate and undergraduate)

Business and labor

17,180 visits in 3 months (55% are new visitors)Average time spend on the site is less than 10 seconds

Average user looks at between 1 and 2 webpage(s)Most Popular Web pages (in order of total number of hits)

1. Department home page

2. Faculty List

3. Seminar 580

4. Courses

5. Academic Program: Environment Health

6. Faculty Expertise

7. Academic Program: Toxicology

8. Careers

9. AC – EH – degree: MS-EH

10. Tox - Faculty

Website statistics (Sept 1 - Dec 1, 2009)

Reorganized navigation menu•Quick links •About DEOHS•Prospective Students •Research and Centers•Business/Labor Resources•Faculty/Staff/Students•Alumni•Make a Gift

Quick Links

Quick links CareersCoursesContinuing EducationEvents CalendarSeminarsDirections

About DEOHS

About DEOHSWhat is…

(environmental & occupational health)Chair’s Message

(includes mission statement and department history)

Department News (Biennial report, newsletter, news archive)

Contact Us (Key contacts and Directions)

Prospective StudentsProspective Students (also includes link to Topics A-Z)

Degree Programs (on page: descriptions of graduate and undergraduate programs and list of degrees offered: Doctorate, Master of Science, Master of Public Health, and Bachelor of Science)

AdmissionsFundingCoursesResearch

(Faculty Research Interests; Centers & Institutes; Student Research (and Student Research Day)

Careers

Research and CentersResearch and Centers

Faculty Research InterestsCenters and InstitutesLaboratories Student Research (and Student Research Day)

Resources for Business & LaborBusiness/ Labor Resources

Services (Field Group, EH Lab, Library, Clinic)

Continuing EducationResearch to Practice

(with links to other resources, such as HexCh, K-12 programs, Ethics core in CEEH, etc)

Topics A-Z

Faculty/Staff/Students• Faculty/Staff/Students

• Portal• Faculty Directory• Key Contacts Directory• Courses

Alumni; Make a Gift• Alumni

• Alumni Profiles• Career resources• Continuing Education• Stay in touch (Offer an Internship; Update your info; Give back)

• Make a Gift

Messages for priority audiences• Prospective students—undergraduate and graduate students:

Be a scientist that makes a difference. (why they should be interested in UW DEOHS)

• Department faculty, staff: Share your work with others/peers; promote the value of environmental health research; stay informed about activities in the department

• Department students (graduate and undergraduate): Get involved; share your work with others; stay informed about activities in the department

• Business and Labor: Take advantage of our service programs that can help with intervention/prevention of workplace injuries and illnesses; Find out about the relevance of our research expertise to your business/ workforce

Accordion-style navigation menu: How it works

User is “in” the “Research & Center’s” section, and interested in the “Centers and Institute” page.

Step 3: Incorporate design & navigation

RecapRedesigned website promotes our research and recruits students to our programsReorganized navigation menu New navigation prioritizes audiencesWeb statistics show pages of interest/type of information needed by users/amount of time user spends on DEOHS websiteAccordion-style navigation is easy to use

Next stepsTransfer content into redesigned department website

Update content on department websiteDevelop new content as needed for department website

Begin discussion with program directors and staff about academic program pages’ potential redesign