Using Military Installations to Create Cultural Economy Development

“Hollywood South”

Cultural Economy DefinedCulinary Arts: The state’s food-related cultural products including food processing, specialty food products and locally-owned, full service restaurants.

Design: Individual designers and firms involved in the communication arts such as graphic design, printing, and advertising.

Entertainment: The performing arts (music, theater, and dance), individual performers, and the film and media industries

Literary Arts and Humanities: Individual writers and editors and book, periodical, and newspaper publishing.

Preservation: Economic activities focused on the restoration and redevelopment of the built environment including architecture, landscape architecture and a percentage of construction activity focused on preservation and renovation.

Visual Arts and crafts: Individual artists and craftspeople as well as the galleries and museums that present cultural products.

Economic Impact: Wages

Overall, cultural workers earned $1.2 billion in 2011, and 8% increase over 2009. Significant gains were made in Visual Arts, with wages increasing 41% between 2009 and 2011. Overall, wages increased an average of 13% between 2009 and 2011 across the six segments. The average change across all segments was $15.2 million.

Overall Earnings

Segment 2009 2011Change (09-11)

% Change (09-11)

Culinary Arts $359,409,516 $406,993,514 $47,583,998 13%Entertainment $353,655,135 $370,021,085 $16,365,950 5%Preservation $233,884,053 $225,811,914 $(8,072,139) -3%Design $93,842,260 $99,034,462 $5,192,202 6%Visual Arts $50,938,882 $71,663,269 $20,724,387 41%Literary $57,622,751 $66,892,209 $9,269,458 16%

Totals $1,149,352,597

$1,240,416,453 $91,063,856 8%Source: EMSI, 2011 Q3

Economic Impact: Employment

The Cultural Industries was one of only 5 industries in New Orleans to experience positive growth in jobs from 2009-2011. This 6% growth places it fourth after Educational Services, Accommodation and Food Services, and Tourism. Life Sciences and Health Care jobs declined over this same period. Cultural Industries jobs also returned to their 2002 level, and slightly exceeded it. This signifies the Cultural Industries’ strength and resiliency as a job source and its important role in job recovery since 2005. By 2011, the concentration of cultural economy jobs in New Orleans was 50% than that of the nation.

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

9.6%10.1%

11.2%10.8%

11.8%12.1%

12.7%12.5%

13.0%13.5%

Cultural Employment as a Percentage of Total Employment in New Orleans

% of Total Employment

Economic Impact: Employment by Segment

44%

25%

10%

8%

7%6%

2009

Culinary Entertainment Preservation Visual Literary Design

42%

28%

11%

7%

6%6%

2011

Entertainment

Visual Arts & Museums

Film and Video

Full Service Restaurants

Travel Agencies

Transportation

Casinos

Sports

Lodging

Recreation

Cultural Jobs: 10,875

Tourism Jobs: 17,565

Cultural Jobs that impact

Tourism: 19,554

Design

Media

Other Culinary

Literary

Preservation

Design

Economic Impact: Culture and Tourism

Economic Impact: Businesses

Most cultural businesses in New Orleans are small businesses, microenterprises, or sole proprietorships. There are 1,308 cultural businesses in New Orleans in 2011 ranging from cooking schools, restaurants, art galleries, and architects; to independent presses, music venues, specialty plasterers, and graphic design firms. Compared to 2010, there was a 9.3% increase in the number of cultural businesses in 2011. Much of this increase comes from improved data. The biggest actual increase in businesses belongs to the Culinary Arts category. The restaurant industry in New Orleans is very successful, and as in 2010, there are more restaurants in the city now than in 2005 and before.

Culinary44%

Entertainment20%

Visual13%

Preservation10%

Design9%

Literary3%

Cultural Businesses by Segment 2011

Film and Video Economic Impact

The city hosted 46 total feature film and television tax credit projects (each with local spend over $300,000) in 2011. Local spend is estimated at $531 million for the New Orleans Region. In 2010, there were 37 total projects with an estimated $364 million spent in the New Orleans Region.

Overall, the number of large projects increased 34% from 2010 and local spend increased 46%.

2004 2005 2006 2007 2008 2009 2010 201105

101520253035404550

1412

1623 24

25

37

46

All Productions, New Orleans Region

DosBe flexible

Stay within fair marketDon’t undercutMake sure it’s worthwhile

Get insuranceLRA should be additional insured Coverage should be $1-$3MM

Set TermLength of PrepLength of Rap

Don’tsBe Star struck

Actors are employeesEveryone on set has a jobTime is money

Make assumptionsProductions do not have limitless budgetsStay within line item budgets

Over promiseCommit only what you can deliverManage expectations

Tips for Working with Film and Production Companies

Income Stream

Capital Improvements

Exposure

Job creation

Investment in the community

Good Will

Benefits

State Film Office Contact your state film office Provide information regarding your site, including

pictures Appear on the site list (check out the website

www.filmneworleans.com

City/County/Regional Film Office Develop relationship with these “boots on the ground”

agencies Provide information regarding your site, including

pictures Appear on the site list

Local Site Location Representatives Get to know locals in the industry through the film

offices Stay connected

Introduction to the Industry

Festivals

In New Orleans, festivals are a way of life. With over 110 festivals, events, and outdoor markets, New Orleans has more festivals than weekend days in the year. Every event in New Orleans is unique, from an annual neighborhood festival to the citywide celebration of Mardi Gras. While many of these events feature a prominent portion of our local cultural economy such as performing arts, food, or visual art, almost all festivals feature a combination of all three or more of these aspects of New Orleans cultural life. New Orleans’ festivals enjoyed the patronage of 3.6 million people in 2011, comparing favorably with 3.2 million in 2010.

Major Event Economic Impact 2009 2010 2011

Mardi Gras $332,209,017 Not Available $300,700,000

French Quarter Festival $139,600,000 $316,000,000 $245,700,000

Essence Festival Not Available $188,200,000 $170,400,000

Tales of the Cocktail $9,700,000 $11,300,000 $12,700,000

Crescent City Farmers Market $5,600,000 $9,900,000 $10,900,000

Totals $487,109,017 $525,400,000 $744,400,000

Festivals directly stimulate New Orleans’ economy by buying and renting locally. Economic impact is not only from hotels and tourist dollars, but from diverse, vibrant, and numerous smaller festivals, most of which are created by locals for locals.

DosBe flexible

Stay within fair marketDon’t undercutMake sure it’s worthwhile

Require insuranceLRA should be additional insured$5MM general liability

Concessions Volunteers

$2MM liquor liability$2MM product liability

Set TermLength of Prep (set up)Length of Rap (breakdown/clean up)

Don’tsBe Star struck

Musicians are talent, nothing moreEveryone has a jobTime is money

Make assumptionsFestival organizers do have a profit objective Clarify responsibilities of all partiesKnow who is in chargeKnow who writes the checks

Over promiseCommit only what you can deliverManage expectations

Tips for Working with Festival Organizers

Income Stream

Capital Improvements

Exposure

Job creation

Investment in the community

Good Will

Benefits

State tourism or cultural economy office Contact your state tourism or cultural economy office Provide information regarding your site, including

pictures Appear on the site list No tourism or cultural economy office---contact the

permitting office of your county

City/County/Regional special event or cultural economy office Develop relationship with these “boots on the

ground” agencies Provide information regarding your site, including

pictures Appear on the site list

Local Permitting Office Get to know the local permitting office--can provide a

list of festivals already permitted Contact existing festival organizations to market the

site

Introduction to the Industry

Results