01 Local Food Products

7/30/2019 01 Local Food Products

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LOCAL

PRODUCTSConf. Dr. Felix Arion



Local-food. Trends.

the United States alone, sales of locallygrown foods, worth about $4 billion in

2002, reach as much as $7 billion by 2011.



Local-food. Trends.

Local food's claimed benefits are drivinghealth- and environment-conscious

consumers to seek alternatives to theindustrial agriculture system whoseproducts dominate grocery-store shelves.



Local-food. Trends.

It is also linked to the localization efforts ofpeople who believe that rising transport costs

and reaction to globalization will trigger ashortening of economic links and greaterreliance on local and regional economies. – double income in size for producers.



Local-food. Facts.

In 1993, a Swedish researcher calculatedthat the ingredients of a typical Swedish

breakfast-apple, bread, butter, cheese,coffee, cream, orange juice, sugar -

traveled a distance equal to thecircumference of the Earth before

reaching the Scandinavian table.



Local-food. Facts.

In 2005, a researcher in Iowa found thatthe milk, sugar, and strawberries that go

into a carton of strawberry yogurtcollectively journeyed 2,211 miles (3,558kilometers) just to get to the processingplant.



Local-food. Farm-to-Fork.

In the United States:

- in average, food travels 1,500 miles onaverage from farm to consumer.

- locally sourced food traveled an averageof just 44.6 miles (72 kilometers) to Iowamarkets.



CONSUME?



PRODUCTS?



LOCALIZED?



NATURAL CONDITIONS - land (soil)



NATURAL CONDITIONS - clime



NATURAL CONDITIONS - breed etc…



HUMAN INFLUENCE - tradition



HUMAN INFLUENCE - culture / tradition



HUMAN INFLUENCE - education



EATING HABIT DIFFERENCE

Sweden vs. Hong Kong http://asiancorrespondent.com/56359/eating-habit-difference/

1.) Sharing habit

In Hong Kong, whenever we hang out with

friends for a meal, usually what we do is order many different dishes and then share it. InSweden, it happened to me in several timesthat when I hang out and eat with Swedishfriends, they more prefer to order their own

food. Being a food freak myself, I usually likeordering different food with my friends, tryingtheir food and letting them try my food. Buthere I almost feel rude to do so…

http://asiancorrespondent.com/56359/eating-habit-difference/












2.) The healthy notion Having healthy food is undoubtedly a main trend for

Swedish people. I have told by some of my Swedish

friends that they usually prefer boiling food instead offrying them, and that they seldom went to fast foodrestaurants. Therefore I hardly saw a variety of fastfood restaurants here. In Hong Kong, the fast foodculture is vast ( I have to admit that it’s Americanizedto a certain extent). You can see different kinds ofdeep fried street food basically, and the number of

fast food restaurant is also huge. It’s not that wepeople from Hong Kong like having fast food, it is justsomething good to have once in a while as analternative.













3.) Popularity of lunch and dinner buffet

One thing I really like is that I found the lunch and

dinner buffets so attractive here, cause youbasically pay the same price as a regular dinner set (maybe a very tiny teeny lil’ bit more) and youcan have as much food as you want. I alwaystook advantage of this buffet thing here as I amalways the last survive whenever I have buffet with

my friends. In Hong Kong, if you want to havebuffet, you usually need to pay a very remarkableprice (compared to the price of a meal set) andthus it’s not as common as it is here.













4.) Spice tolerance This point probably relates to the food

culture… I remember once my Swedishfriends and I made dinner together so I putthe same amount of chilly as usual in thebroccoli I made, I didn’t taste anythingspecial in the broccoli but my friend said thatit was way too spicy, I almost felt guilty aboutthat… It also happened for several times that Iwas tricked by the so called “spicy dishes” inthe restaurants here when those spicy dishesactually tasted nothing spicy at all…











LOCAL FOOD? Production site (system of agriculture,

processing, manufacturing etc.)

Market (chain, packaging, consumerresearch, habits, branding etc.)

Traditions (rural sociology, communities,folklore)

Legislative (ethics, quality, brands etc.)

Characteristics (chemical, smell, taste etc.)

and so on….



LOCAL FOOD?

“local food” - “place aspect that often

underlines the historical, cultural and social

features, while physical space obviouslyfocuses on the typicality of the products from

this special place”.



LOCALIZED FOOD?

My apple is unique. And I can prove it!



HOMEWORK

Point of view about the link betweenMcDonald’s and product localization. Written

essay, maximum 2500 words.

http://onestopglobal.com/blog/index.php/2010/02/21/brand-and-product-localization-mcdonalds-mcitaly-burger/


















FURTHER READINGS

Sarah DeWeerdt, “Is Local Food Better ?”,http://www.worldwatch.org/node/6064

Georgina Holt and Virginie Amilien:“Introduction: from local food to localisedfood” http://aof.revues.org/405

http://www.worldwatch.org/node/6064

http://aof.revues.org/405

http://aof.revues.org/405



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