Presentation to enterpriseinc

To kick us off

You are at a fantastic point of your career

Focus on developing your understanding and appreciation of economics, business, finance and take on volunteer work

Be a human sponge but remain focused on your goals

Motivations to start Holland Alexander

Since school days desire to own business in sports, events, creative sector

Studied business at University

Developed professional experience and brand “me” until ready to go for it in 2005

Professional Profile

Owner & Managing Director Holland AlexanderHead of Corporate Affairs at Leicester Mercury

Community Relations Manager at East Midlands AirportHead of Marketing at Leicester City Football Club

MSc Tourism Marketing & ManagementBSc Sport, Recreation & Tourism

The concept

A unique agency that offers events, marketing and PR expertise

Based in Leicester and London studios with collective 40 year experience Strengths: expertise, creativity & high customer care standard

Mission – To provide an exceptionally professional service and our reputation stands for delivering the highest standards and for “making great things happen”

Greatest challenges and solutions

Starting up Having a product or service that is “sellable” Winning your first contract

Early years Taking risks to grow

Employing othersAfter three years Raising your game and being ambitious Trading in a recession and surviving

Support to start, grow and develop the business

Share your thoughts at a very early stage with close friends or family – you will need their support

Test your formalised ideas with suitable assessors months before wanting to launch the business – family and friends want you to succeed which does not make their views impartial

Research funding opportunities

Ask others who are in their early years how they did it? What can you learn

Networks

You are your biggest marketing asset

You are your biggest sales opportunity

Professional networks LinkedIn

FSB Chambers of Commerce

Business clubs Network your reputation

Making your business idea a successwhat does “success” mean to you?

Your business idea – is it original? If so why hasn’t it been done before? What will be so different you will make it a success?

Business turnover – no, that’s not a measure of success necessarily

Number of employees? It is successful to grow and be sustainable

Number of clients? Possibly, but your fate should never be in their hands

Fortune favours the brave

Good luck