HolidaySimplified

A personalized travel itinerary

for an

ideal family vacation

The problem is:

There is no application or tool currently availablewhich can guarantee a memorable familyvacation.

Planning via online travel guides involves –a lot of time to plana lot of uncertainty

Customer Need finding

Holiday Simplified will use Predictive analytics to provide personalized choices

Target Customers

Travel alone Travel with spouse Travel with friends Travel with families(parents / Children)

Budget ($)

Sensitivity

NOTSensitivity

Yes

NO

Long Planning TIME

Tripadvisor

Target

Let’s go

Target strategyTravel with families (parents/children, not sensitive to budget, using long time to plan)

Travelalone

travel frequency

with parents with children

Characters:1. Specifically cares more about every step

(planning time>travel time)2. Focus more on the kids experience

(Not very budget sensitive)3. Kids-oriented

(various requirements)

Problem:Facing scattered information, some of which is “noise” and not suitable to their own children, so need more time to plan, which affect their enjoyment.

How to shrink the planning time by given differentiate schedule for the family guy?

Expansion & DevelopmentGenerating new needs and wants Word-of-mouth Appeal to authority goodwill

Efficient PenetrationInducing attraction by free benefits3-6months

Touch potential consumersCooperating with kids-centered areas1-2months

Rollout strategies

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Primary schools/kindergartens

Stores for children stuffs

Articles for kids education

opinion leaders(have influent for surroundings)

Evaluation directly back to our website

Offer free trips based on our plan

Collecting user experience

Feedbacks

materials to educational experts to write articles

Highlight the importance of travel

Generate more potential needs

Looking for professional website

More visitors with the real needs

1. Efficiently touch target consumer group2. Penetration by satisfying the current needs3. Satisfy current needs and generate more wants

Business Model – Inducing brand loyalty

Loyalty program

Subscription model – 1st Year after launch free

1 Feedback10

Points

100 Points

$ 1

$ 15 / 1 Year $ 28 / 2 Years $ 40 / 3 Years

Revenue Model

Revenue

# Users * Subscription

Fee

Total Loyalty points *

Redeem rate

$108,000 8000 * $ 1420,000 *

20%

** Assumption – Population of Toronto had 2,600,000. Number of registered users is less than 0.01% for the first year considering majority are going to be based in Toronto as per our marketing strategy. On the same assumption loyalty points have been estimated for on an average of ~ 3 trips per year

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