dcweek12.eventbrite.com

digitalcapitalweek.org

OVERVIEW

DCWEEK is a week long festival in the US capital focused on bringing together designers, developers, entrepreneurs, and social innovators of all kinds. It’s a series of 100s of distributed events powered by the community and complemented by core conferences, parties, and projects created by the festival organizers iStrategyLabs and Tech Cocktail. DCWEEK 2011 included over 10,000 attendees from around the world and was presented by Ford.

Visit digitalcapitalweek.org and join the twitter conversation #DCWEEK.

DCWEEK is a time to:

‣ Learn from others through sessions, keynotes, workshops and panels

‣ Meet new friends, clients, partners, investors and collaborators

‣ Come together to support innovative businesses, people and ideas

‣ Work on projects that benefit the DC, America and the world

‣ Experiment with what’s possible

‣ Have fun at some great parties

OVERVIEW

metrics for 2011

attendee origins

DCWEEK Opening Party: 11.2.12The DCWEEK Opening Party rocks the town

each year. 2011 showcased 8 emerging local

bands, selected by 22,000 fans who voted

over 45,000 times, culminating in a sellout

1,500 person show at DC’s Fabled 9:30 Club.

DCWEEK Hackathon: 11.3 - 11.4Each year over 300 developers turn out for

the DCWEEK Hackathon. $25,000+ in prizes

were available this past year. During the

event, dozens of apps are developed, and

several companies are created.

DCWEEK Keynote: 11.7.12T h e D C W E E K k e y n o t e s p r o v i d e a n

inspirational evening for over 2000

attendees to enjoy. Our speakers have

included luminaries from Intel, AT&T,

MySpace, Ford and more.

DCWEEK Conference: 11.8.12Our most active DCWEEK event is the

conference day. With hundreds of sessions

and nearly 2000 attendees this is where the

best speakers from around the world come to

inspire the DCWEEK community with talks and

workshops on Design, Social Media,

Technology, Ventures and Innovation.

dcweek tech cocktail: 11.8.12 (8pm-11pm)

From SXSW to New York to DC - Tech Cocktail has been mixing up the entrepreneurial community in mass for years. The DCWEEK edition of this tech demo and networking event sees 1000s of attendees and is a key part of connecting people during the festival.

DCWEEK Tech Cocktail: 11.8.12From SXSW to NYC to DC — Tech Cocktail has

been mixing up the entrepreneurial

community in mass for years. The DCWEEK

edition of this tech demo and networking

event sees 1000s of attendees and is a key

part of connecting people during the

festival.

DCWEEK Closing Party: 11.9.12Our closing party is one of the biggest tech

events in the country — with over 2,000 in

attendance last year and over 3,000 expected

this year. Come experience technology

infused art, music and performances of all

kinds.

dcweek projects

As if parties, keynotes, conferences and sessions all across the region weren’t enough to keep you engaged during DCWEEK, the DCWEEK Projects platform features numerous things attendees can do during the festival.

Whether it be building a web app, teaching a class, or providing pro-bono consulting to a non-profit, there’s something for everyone.

Sponsor a project and see what the community can create!

dcweek community events

In 2011, over 150 events were created and hosted by DCWEEK attendees. All you need is a conference room/venue and something interesting to convene about and we’ll add it to the festival calendar.

As a sponsor, if you see something you’d like to support, we’ll work with you and the organizer to put together the right activation.

2011 metrics: buzz buzz buzz

17,000+ Tweets

8,800,000+ Total Reach

100s of blog posts

2011 metrics: buzz buzz buzz

13,000 Tweets we tracked in real-time, visualized by ford.getgrandstand.com

lots of tv and print coverage

lots of tv and print coverage

lots of tv and print coverage

Hackathon specifics

Teams will compete to build new mobile and web apps over the course of a weekend. Participants can register as teams; if a designer/developer needs to join a team they will be matched prior to the hackathon. The event is limited to 300 attendees. Last year there were 200 RSVPs.

The draft agenda is as follows and includes lightning talks about specific APIs and Data of interest and a full 36 hours of hacking, culminating in a live demo/live judging wrap up at the end of the day.

We expect $10,000+ in prizes to be up for grabs across Music, Mobile, Civic and Other App categories.

Hackathon specific sponsorshipS

DCWEEK is run by seasoned marketers, entrepreneurs and product developers, accustomed to building digital and experiential campaigns/products for the world’s biggest (and smallest) brands.

Collectively, we’ve run over two dozen hackathons, with hundreds of applications developed - and combined prize pools of over $250,000.

Please see the following slide for Hackathon details and if you have any questions please email goto@digitalcapitalweek.org and we’ll get back to you immediately.

Hackathon specific sponsorshipS

HackathonHackathonIndividual Event

Presenting Gold Silver Bronze

Cost $25,000 - SOLD $10,000 $5,000 $2,500

Event Naming Rights X

Dedicated Email to All Party RSVPs X

Custom Question Addition to Registration 2

Sponsored Talk (3-5 Minutes) X X

Environmental Branding (Banners, Clings, Stages, Gobos etc.) X X X

Sponsor Shout-outs (Facebook, Twitter) X X X

Use of your API by Attendees X X X

Activation Area 20’ x 20’ 10‘x10’ 5’x5’ Dedicated Table

Hackathon RSVP branding X X X X

Event Passes 20 10 4 2

Marketing Materials Distribution (Flyers, Slickers, Shirts etc.) X X X X

Each sponsorship includes Festival Wide recognition as well as well (see next slide).

sponsorships: festival wideDCWEEK Sponsorship LevelsDCWEEK Sponsorship LevelsDCWEEK Sponsorship Levels

Festival Presenting

Sponsor

Individual Event Presenting

Gold Silver Bronze

Cost SOLD SOLD $10,000 $5,000 $2,500

Festival Wide Elements IncludedFestival Wide Elements IncludedFestival Wide Elements IncludedFestival Wide Elements IncludedCustom Package Across DCWEEK X

Dedicated Email to 20,000+ Attendees Past & Present X

Custom Question Addition to Registration 2 1

Environmental Branding (Banners, Clings, Stages, Gobos etc.) X X

Inclusion in Special Thank You Email to 20K+ X X X

Logo inclusion on DCWEEK Badge X X X

Sponsor Shout-outs (Facebook, Twitter) X X X X

Logo + Paragraph + Link in DCWEEK Guide X X X X

Main RSVP branding X X X X X

DCWEEK Website Branding X X X X X

VIP and Speakers Lounge Access X X X X X

Conference Badges (VIP) 20 10 5 3 2

With a Presenting, Gold, Silver or Bronze sponsorship of the hackathon, you also get Festival wide exposure according to the following matrix below.

sponsorships: prize pool/in-kind

Prize Pool Details

There will be 4 categories of prizes for apps built during the hackathon: Music, Mobile, Civic and Other.

There will be a panel of judges selected by DCWEEK; representing Investors, Entrepreneurs, Tech Companies and Sponsors who will judge the apps built during the hackathon. All prizes will be awarded the final night of the hackathon.

If you have in-kind products/services to contribute to the prize pool we’re happy to add you as an in-kind sponsor. Products/services of interest include:

-Hosting services and software tools for designers/developers-Hardware (mobile phones, laptops, tablets etc.)-Office space (in the DC Region Only)-Food!

Hackathon LocationThis event will take place at Microsoft’s Chevy Chase HQ

connect!

Register for DCWEEK:

http://dcweek12.eventbrite.com

Join the Facebook Group to meet others:

http://bit.ly/dcweekfb11

Follow us on Twitter:

http://www.twitter.com/dcweek

Visit us on the web:

http://www.digitalcapitalweek.org

For sponsorship or other info email:

goto@digitalcapitalweek.org