HolidayIQ Mega Trends 2016
Transcript of HolidayIQ Mega Trends 2016
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H O L I D A Y S T A T SAs per the data released by the Ministry of Tourism, Government of India for 2014, Indian travellers are key to domestic tourism.
Number of domestic trips planned by
Indians travellers
1290 million
Number of international trips planned by Indians
travellers
18 million
Number of foreign tourists arriving in
India
5.7million
Megatrends of Indian Tourism
Smaller towns
2011 2012 2013 2014 2015
% of vacation spends by Non-metros
% of vacation spends by metro cities
Travellers from Non-Metro cities are spending more than travelers from metros.
38
62
43
57
50
50
55
45
53
47
P L A C E S W I T H H I G H E S T G R O W T H I N T R A V E L L E R S
Travel is now the primary aspiration in the non-metros. The largest growth in number of travelers in India has come from these cities.
B E Y O N D T H E M E T R O S
• Jaipur
• Indore
• Lucknow
• Patna
• Bhopal
• Chandigarh
• Surat
• Bhubaneswar
• Coimbatore
• Agra
• Goa
• Nagpur
• Kanpur
• Visakhapatnam
Travel becomes
of weekend getaways are road trips. Better infrastructure in terms of road connectivity, availability of transport options such as buses, cabs, self-driven cars have contributed to this trend.
60%
of travellers are travelling within their own state31%
of travellers are travelling within their region 56%
New destinations within this range are becoming popular among travellers.
250 - 300KM
R E G I O N A LT R A V E L
H O L I D A Y B U D G E T S
Average budget per person per night
Average total holiday budget
2011 2012 2013 2014 2015
1,38
7
3,76
4
1,08
6
2,80
0
1,88
6
33,3
68
26,3
97
18,6
43
16,4
16
Gradual reduction in number of person-nights indicates shorter holidays and smaller groups:
12,5
85
T H E H O M E S TAY S
The Konkan coast of Maharashtra is another success story (homes of fishermen). M A H A R A S H T R A
7%
K A R N A T A K A
K E R A L A40%
27%Kerala & Karnataka are leaders in homestays. No coincidence that both these states have a specific homestay policy framework.
Top Destinations with maximum homestays : Coorg, Kochi, Alleppey, Chikmagalur and Wayanad. Small homes in the backwaters of Kerala , Coffee plantations in Karnataka.
H I M A C H A L P R A D E S H
10%Home-stays are also carving a niche in a few of the well known tourism destinations in North India
H O M E S T A Y S
Homestays are quietly but surely becoming an important part of the Indian hospitality industry, especially in the budget segment and have flourished in certain specific welcoming geographies, but not all across the country.
T A M I L N A D U
4%
H O M E S T A Y SD I S T R I B U T I O N
B Y S T A T E
PA N - I N D I A5.32 | 5.10
Homestays Non-homestays
T A M I L N A D U
O V E R A L LS A T I S F A C T I O N
B Y S T A T E
M A H A R A S H T R A
5.14 | 5.06
K A R N A T A K A
5.35 | 5.08
K E R A L A5.39 | 5.22
H I M A C H A L P R A D E S H
5.38 | 5.26
H O M E S T A Y S V / S O T H E R S
In many places, Home-stays are beating other forms of accommodation in guest satisfaction. 2016 will see this trend rise further.
R I S E O F T H E
W O M E N T R A V E L L E R S ’ P R I O R I T I E S & P R E F E R N C E S
T R A V E L L I N G P R E F E R E N C E S :
prefer travelling with family25%
prefer travelling with friends22%
prefer travelling with girl-gang18%
prefer travelling with significant other8%
C L E A N L I N E S S
SA F E T Y
A C C E S S I B I L I T Y
Are the top-most priorities for woman travellers in India
prefer travelling solo13%
of all holidays are planned by women28%
17%
Women’s holiday budgets are higher
than men’s by:
B E A C H
Kerala
Goa
Andaman
Pondicherry
H I L L S
Manali
Ooty
Nainital
Shimla
Coorg
C I T Y
Mumbai
Chennai
F O R E S T
Corbett
Ranthambore
Bandipur
S A F E D E S T I N A T I O N S F O R W O M E N T R A V E L L E R S
T I G E R T O U R I S M
T I G E R T O U R I S M
• Bandipur National Park
• Sunderbans National Park
• Mudumalai National Park
• Ranthambore National Park
T O P T I G E R S A N C T U A R I E S
• Bangalore• Kolkata• Mumbai• Delhi• Chennai
• Nagpur • Coimbatore• Hyderabad• Pune
T O P C I T I E S B Y N U M B E R O F V I S I T O R S
Was the growth in the number of travellers opting for Tiger Tourism in the year 2015
230%
36% 32% 28% 4%
H O W S WA C H H I S
T R A C K I N G S W A C H H B H A R A T
Started getting ratings on cleanliness from Oct 2014 onwards (when Swachh Bharat Abhiyaan was launched)
We believe cleanliness is becoming increasingly important and will impact travel decisions in the near future
“Tourism Cleanliness Index” is what we are measuring and will be tracking correlation to popularity in the coming months
Punjab
Andaman & Nicobar
Pondicherry
Chandigarh
Delhi
C L E A N E S T S T A T E S & U T s
T O S U M M A R I S E
Smaller towns have the bigger holiday makers
State tourism boards need to market to these
markets
Travel becomes more regional
Nearby states are the biggest
catchment areas for tourism
The homestays revolution
Encourage without
interference
Rise of the Woman Traveler
Keep her in mind while
creating experiences
Tiger Tourism roaring loudly
Develop and promote wildlife
belts
How swachh is our Bharat?
Focus, as it is becoming more
important
T H A N K Y O U