Holiday marketing quick hits

4Local, Social and Mobile Marketing Solutions

How to Drive More Holiday Sales With Quick Hit Marketing

…While There’s Still Time


The Holidays Can Make Or Break Your Year

19.4% of Retail Sales Are During the Holidays


In Some Verticals It’s 40% !!

Holidays (30 days) The other 330 daysHolidays (30 days) The other 330

days

Revenue Per DayAnnual Revenue


Luckily You Are Not Too Late…If You Act Now

“Nothing makes a person more productive than the last minute.” - Unknown


Marketing is More Effective Than Advertising

Advertising

Marketing


Local Marketing Is Effective


In this case, “Short Term” is helpful

Marketing vs. AdvertisingLong Term Short Term

Cost-Effective Expensive

Grows in Value Over Time Proportional to What You Pay

Engages Customers Interrupts Customers

Awareness and Loyalty Only Awareness


The Best Approach With Limited Time Is …

A mix of quick hit marketing wins:

Online local directories, email marketing, word of mouth and social media

&a little advertising:

Ads within newspapers and phonebooks, PPC campaigns and local radio

advertisements


Start With Search: During the Holidays Local Search Explodes With Activity

• New tourists visiting• People buying goods and dining out in an

unfamiliar city• People looking for places to eat, drink or

be merry


50% of Local Searches Are On Directories and Mobile Apps

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

15.1%

37%

43%

Missing / Wrong AddressMissing / Wrong NameCustomers Who Would _x000d_Look for Another Merchant

Wrong Address

Wrong Name

Go To aCompetitor

Directory Profiles Missing Basic Brand Information

Quick Hit Marketing Win #1: Clean Up Your Presence Online


Run a Free Report at

http://localvox.com/free-report

/

See If Your Business Is Listed

Go Now Before You Lose More Business

http://localvox.com/free-report/




Quick Hit Marketing Win #2: Claim Your Google+ Local Page

Google+ Local is on 83% of local searches


It’s Your Brand – Make It Sing On Google +

• Good categories for search

• Photos

• Description

• Updates

• Reviews

• Events


The Google+ Local Claiming Process

• If you are lucky… You will get a verification

phone call during claiming Instant Verification

• Otherwise They will mail you a postcard

with your pin 2-3 weeks


Google+ Local is So Important …


What About?

Adwords may work for some businesses, but for most it is too expensive and drives too little value:• You are competing with bigger organizations

for search terms• There is not enough volume to optimize well• Your website doesn’t convert well enough• Your mobile experience doesn’t convert

Only 2% of Local Businesses Think Pay Per Click is Effective!!!


Quick Hit Marketing Win #3: Improve Your Social Reputation

• What to do right now?Respond to every negative

reviewRespond to every positive

review and thank themBuild a plan for

encouraging positive reviews in-store

• Why do this today?


79% of consumers trust online reviews as much as personal recommendations


Restaurants with 3.5 stars on Yelp are 63% more likely to be full than those with 3 stars


68% of consumers go to social networking sites to read reviews


On average, companies respond to only 30% of social media fans’ feedback


How do I respond to all of my reviews and social media accounts?


Use Social Inbox To Monitor Social Media + Reviews


The Social Inbox Is Awesome And Saves You Time!

• LocalVox’s Social Inbox was named one of 25 awesome social media tools you should be using (socialmediatoday.com – 11/3/13)


Quick Hit Marketing Win #4: Publish Your Events and Sales Everywhere Local

Email is still the most effective marketing channel, generating $38 for every $1 spent

News

SocialMedia

ReviewSites*

Email

EventsNewsDeals


With an Integrated Marketing Platform, Publishing Your Posts Everywhere Is As Easy As Pressing a Button


Quick Hit Marketing Win #5: Facebook Advertising

• Target by demographic

• By location• A small spend

goes a long way to get followers (spend $50-200)


• Mobilecast is 100% opt-in, privacy-friendly ads that run on mobile apps

• People opt in to hear from brands and organizations they like without leaving the app they’re on

• You only pay for verified signups - never for wasted clicks or impressions

Now you can attract your most likely customers as they walk, drive or ride past your local business. MobileCast delivers targeted offers to their mobile phones, iPads and other devices in their mobile apps

Quick Hit Marketing Win #6: Mobile Deal Targeting


Get Your Marketing in Order

• Convert 1-time customers into lifelong relationshipsSocial mediaEmailReview sites

• Leverage your busy season to create 2014 success!


And Now That You Are Going to Be So Busy During the Holidays …


Holiday Marketing Recap

Incorporate a mix of marketing & advertising

Claim your Google + profile Use multiple mediums and outlets to

spread your message


IntegratedLocal

Marketing

• Google+Local• Local Directories• Organic Search• Website Optimization

• Deal Publishing• Syndication• Performance

Tracking

• Mobile Websites• Mobile Deal

Targeting• Mobile Search

• Social Media Listening

• Facebook, Twitter & LinkedIn posting

• Review Monitoring

• Content Publishing• Publisher syndication• Engagement Tracking

• Website SEO• Link Building• Content Updates

• Newsletter Publishing • Social CRM• List Building


Your Marketing Before the Holidays

Your Marketing in the New Year


LocalVox Who?

LocalVox is a Social, Local & Mobile marketing platform that helps local businesses market themselves online.Mobile Marketing & DealsLocal SEO

Content Marketing

Social Media Management

Thousands of Successful Local Businesses Use LocalVox

Email Marketing

Directory Optimization

Content Creation

Full-Service SEO


[email protected]

Holiday marketing quick hits

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