Hoefig Design Brochure

Hoefig Design turns businesses into brands people care about.

international brand consultants I paris seattle I www.hoefigdesign.com

hoefig design clients

ge imagination at work

GE, one of the world’s biggest brands, asked us to compress its online brand information into a small, portable handbook for those employees who are charged with keeping the brand fresh and on track every day. We responded with ‘Brand in Brief’, a condensed brand history, guidelines and train-ing manual. Our flexible binder system helps GE communicate its brand worldwide, with consistency and style.

bp beyond petroleum

With the environment at the very heart and soul of it’s future, BP sought a new image that would signal their drive to become an environmental leader and progress into more sustainable energy forms. With its eco friendly feeling, the Helios Mark positions BP as a company moving “beyond petroleum”. The bro-chure system we created sends the message that this is a company that strives to conduct itself in a way that is respectful to the individ-ual, the community and the environment.

© hoefig design 2009

enormo everywhere

The largest real estate web portal in the world asked us to create a new brand identity to communicate their size and ubiquity. Our new name “Enormo” has great recall and is easy to pronounce. Our identity emphasizes the Barcelona based company’s global reach by featuring a large graphic “O”. We went on to create a consumer website, b2b html ads and business papers for this web 2.0 company whose real estate listings encompass “Every property. Everywhere.”


macy’s more

“The World’s Largest Store” began to face David and Goliath-like challenges from small specialty retailers who were eroding Macy’s market share. To address this competition, Hoefig Design focused our brand campaign on a single, compelling idea that has meaning to the customer and is unique to Macy’s of-fering: its vast and unrivaled selection. With a theme of “more” as the central brand prom-ise, we helped Macy’s secure its position as one of the world’s top retailers.


dialcom spontaneous

Dialcom asked us to develop a brand for its web conferencing product that communicates from any device, any network, anywhere. To create a meaningful differentiation in an increasingly crowded market, our new name, Spontania, and dynamic new identity focused on the idea of flexibility. With an integrated branding campaign, we helped position the Madrid based company for expansion into the global marketplace.


genii contrarian

Genii Capital, the Luxembourg based private investment firm, creates value by investing in innovative ideas and brands that are often disruptive to their business environment. Genii asked us to create a new identity that commu-nicates their contrarian approach to investing. By simply reversing some letterforms our new identity reflects the refined sophistication ap-propriate for Genii’s exclusive deal flow, and a company that follows its own lead.


ford luxury destinations

“Nobody buys their father’s car.” That was the challenge we faced in marketing the Lincoln. We shifted this conventional thinking by creating a series of brochures that feature glamorous destinations such as a spa in the desert. By featuring a lifestyle of travel and adventure, we repositioned the Lincoln brand as a younger, sexier choice—and helped to increase the product’s visibility and sales.


securewave sanctuary

When SecureWave launched a visionary endpoint security solution, our job was to sur-round it with an evocative story and bring it to life with words and pictures. We envisioned a peaceful safe haven, free from fear and threat—and named the product Sanctuary. Our job was accomplished—and the Luxem-bourg company has gone on to dramatically expand it’s growth by launching the new brand into the US and UK markets and making a successful exit with a strategic sale.


derivium capital access

Our work for this financial services firm tar-gets high net worth individuals seeking to access their wealth while remaining invested. Our new ‘open box’ identity got to the core of the concept by symbolizing how inves-tors could unlock their assets’ potential. We named the company Derivium Capital and created a branding campaign with sophisti-cated imagery that depicts the key product benefits of liquidity, hedging and opportunity.


communicate

design

strategize

name

write

implement

brand strategy Brand ArchitecturePositioningResearchInterviewsAudit and Analysis

naming and verbal brandingCorporate NameProduct NameBrandline Development Copywriting

visual identity Identity DesignBrochures Web DesignPower Point FormatData SheetsAdvertisingDirect MarketingBrand GuidelinesProduction

hoefig design capabilities

hoefig design process

listenanalyze both research and competitor materials conduct interviews: management industry analysts customerstrack the customer’s journeyevaluate existing brand equityassess competitive opportunities

planarticulate a core brand idea: true - ownable positioning desired - relevant to customers unique - differentiated from competitors

create create a visual and verbal expression of the brand idea: powerful visual expression differentiated brand communications clear and meaningful brand message

executegraphic guidelines for consistent implementation final mechanical art

listen

create

plan

execute

hoefig design contact us

hoefig design europe23 rue lecourbe75015 paris france+33 (0) 6 33 12 30 55

hoefig design usa800 5th avenue suite 101-333seattle WA 98104 usa+1 206 201 2211

[email protected]

Hoefig Design Brochure

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