TOP 10 Learning Questions for

A Downloadable TemplateFor use for the Assignment in Marketing Management

(Chapter 20 :Introducing New Market Offerings )

Rosalia ReyesSeptember 08,2010

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1. ___ start of the new-product development process.

A. NeedB. WantC. IdeaD. ImprovementE. Addition

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Create 2 Fill in the Blank questions

2. ____ is individual’s decision to become a regular user of a product

A. InterestB. AdoptionC. TrialD. Awareness

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3. Stages in the new product- development have these except:

A. Idea generationB. ScreeningC. Concept development & testingD. Business analysisE. Adoption processF. Product developmentG. Market testingH. Commercialization

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Create 2 “Except” questions

4. Causes of new-product failure have these except:

A. Market/marketing failureB. Financial failureC. Timing failureD. Market size failureE. Technical failureF. Organizational failureG. Environmental failure

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5. Which of the following is true?

A. New-product marketer should not facilitate movement in adoption process

B. Companies not often target innovators and early adopter w/ product rollouts.

C. Customer adoption is the process by w/c customers learn about new product.

D. Early majority are skeptical conservatives who are risk averse and price sensitive.E. Early adopters are deliberate pragmatists who adopt the new technology.

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“Which is true’ Create 2 questions using or “Which is false’ format

6. Which of the following is False?

A. Marketing strategy is a three-part plan for introducing new-product.

B. Strategy should not describes the target market’s size and structure.C. Marketing strategy describes the long-

run sales and profit goals.D. Marketing should outline the planned

price, distribution and budget.

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7. One factor in influencing consumer- adoption process is

A. Purchase occasionsB. Purchasing frequencyC. Personal influenceD. Purchase intentionE. Perceived value

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Create 4 questions that are application or example based (local, recent, common, interesting)

8.The following are categories of new-product except:

A. New-to-the-worldB. New product lineC. AdditionsD. ImprovementsE. Technology-drivenF. RepositioningG. Cost reductions

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9.Stages in the adoption process are these except:

A. AwarenessB. InterestC. EvaluationD. TrialE. TestingF. Adoption

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10.In concept testing, researchers measure product dimension by these questions except:

A. Communicability and believabilityB. Need levelC. Want levelD. Gap levelE. Perceived valueF. Purchase intentionG. User targets, purchase occasions, purchasing frequency

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TOP 10 Learning Questions for

A Downloadable TemplateFor use for the Assignment in Marketing Management

(Chapter Topic and # that you were assigned)

Student NameDate

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