HKDSE 2012 Review on BAFS B P 2P aper 2B - HKABE2012)BAFS 2Breview.pdf · Hong Kong Association for...
Transcript of HKDSE 2012 Review on BAFS B P 2P aper 2B - HKABE2012)BAFS 2Breview.pdf · Hong Kong Association for...
Hong Kong Association for Business Education
HKDSE 2012Review on BAFS
P 2BPaper 2B
Elective Part --Business Management ModuleBusiness Management Module
*Financial Management
*Human Resources Management
*Marketing Management
Paper 2B pLearning & Teaching Strategies
Paper 2B Display of subject knowledgep y j g
– make use of content-obligatory language( Business Terms/ Business English)
Application of knowledge– show application of relevant knowledge
d i d b th underpinned by theory Integration of knowledge
evaluate alternatives based on different – evaluate alternatives based on different perspectives
Examples: Content-obligatory languageExamples: Content obligatory languageStudents’ Language Content-obligatory language
Change ownership Transfer ownershipService after buying After-sale Service
Cannot go on the businessBear the debts
Lack of continuityy g
Bear the liabilitiesLow purchasing powerCannot buy the goods
Bear the liabilities
Paper 2B Section APaper 2B Section AShortQuestion
Topic Content Mark RemarksQ
Q1 HumanResources
Indirect compensation
6 Display ofsubjectResources compensation
& purposessubjectknowledge
Q2 Marketing Elements of l d
6 Display ofbj tsales and
purchase contract
subjectknowledge
Q3 Human Resources
Collective bargaining
6 Application of Knowledge
Q4 Finance How Budgeting 6 ApplicationQ4 Finance How Budgeting useful to the management
6 Application& Integrationof Knowledge
Q5 Marketing Benefits of 6 Application of Q5 Marketing Benefits of using e-marketing
6 Application of Knowledge
Paper 2B Section APaper 2B Section AQuestion & Answer Students’ Performance
1. Indirect compensation-benefit other than normal wages and salaries
P
• Misinterpretation of indirect compensation as incentive pay compensation policyProvision of wrong purposesPurposes
-enhance employees’ sense of belongings-retain employees
• Provision of wrong purposese.g.an increase in productivity x
improvement of morale x( ***they are the effects not purposes)retain employees
-attract high calibre employees( y p p )
2. Essential element of a sales and • Some mixed up the three elements with 2. Essential element of a sales and purchase contract- offer : the buyer offers to buy a product under certain terms- acceptance: the seller accepts the
Some mixed up the three elements with the terms of sales.( wrong concept)
e.g. Order xterms of delivery xacceptance: the seller accepts the
offer- consideration: the buyer receives the product and the seller receives the agreed terms
terms of delivery xterms of payment xpricing x
the agreed terms
Paper 2B Section AQuestion & Answer Students’ Performance
Paper 2B Section A3. Collective Bargaining can promote industrial relations in three ways:- Improve communication: create a
• Most candidates were able to explain how collective bargainingcan promote industrial relationsp
platform for discussion- Enhance efficiency: minimize the cost
of negotiation between the management and individual
can promote industrial relations.
• But some focused only on the benefits to employers / employees g
employees- facilitate discussion and mutual
understanding: balance the power between employer and employees
without explaining how it can promote industrial relations.
p y p y- More systematic: provide a formal
channel in revolving disputes
4 How budgeting is useful to the Poor performance of candidates4. How budgeting is useful to the management of a company:- planning-forecast figures provide
directions for formulating action plan- Organizing: budget information assist
• Poor performance of candidates
• Only show the importance of budgeting- Organizing: budget information assist
resources allocation, cooperation and integration across departments
- Leading :quantified indicators become specific targets for employees
budgeting
• But not mention/explain howbudgeting can be helpful for specific targets for employees
- Controlling: budget figures serve as performance standards
budgeting can be helpful for performing management functions
Paper 2B Section AQuestion & Answer Students’ Performance
Paper 2B Section A5. State three benefits to a bookstore of using e-marketing t f it di t ib ti to perform its distribution function.
cost sa ing ed ce ent and -cost-saving: reduce rent and labour cost- wide coverage: easier access
by customers from all over
• Good performance with reasonable elaboration
by customers from all over the world
- Convenience to customers: facilitate sales
• Most candidates discussed the benefits that a bookstore can realize after using e-facilitate sales
- Extended service hours: enable round-the-clock service
can realize after using emarketing for its distribution function.
service
Paper 2B Section BPaper 2B Section BCaseAnalysis
Topic Content Mark Remarks
Q6(a) (i)(ii)
Finance EOQ 32
Display ofsubjectknowledge
Q6(b) Finance Ways to hedge against the Euro
4 Display ofsubjectagainst the Euro
exchange rate risksubjectknowledge
Q6(c) Marketing the case of Platine to illustrate marketing concept
3 Application of Knowledge
Q6(d) Marketing Purchase 6 ApplicationQ6(d) Marketing PurchaseDecision-making process
6 Application& Integration of Knowledge
Q6(e) Marketing Three elements of 6 Application of Q6(e) Marketing Three elements of marketing mix other than product
6 Application of Knowledge
Paper 2B Section BQ6(a)(i) At EOQ, the total inventory cost (ordering and carrying cost)is minimal among all possible quantities.
SatisfactoryBut some misinterpret minimum holding cost as
(ii) EOQ=200 dozens minimum total inventory cost
Q6(b) Ways to hedge against the Euro exchange rate risk:- Buy and deposit Euro
Not familiar with the meaning of “ hedge” and Buy and deposit Euro
- Buy forward contracts on Euro- Buy call options of Euro- Buy futures on Euro
meaning of hedge and tend to provide irrelevantanswer.
Q6( ) M k ti t f Pl ti G dQ6(c) Marketing concept of Platine:- Analyze the needs of customers and take
appropriate measures to satisfy their needs- Platine should investigate the taste and
f f t d ff th
GoodAble to explain the definition of marketing concept but some cannot
l t th preference of customers and offer the menu items that meet their needs
apply to the case
Q6(d) Steps of Purchase Decision-making process-stimulus e g read an advertisement
Only outline the consumer D-M process-stimulus e.g. read an advertisement
-needs/problem awareness e.g. feel hungry-information search e.g. obtain information-development of alternatives e.g. ------------evaluation of alternatives e g ---------- ---
consumer D-M processBut disregard the application examples in the steps
evaluation of alternatives e.g.
Q6(e) Three elements of marketing mix:-price e.g. competition-based pricing/ price diff.-promotion e.g. advertisement/ waiter’s
Good performanceThey can list and illustrate the elements of
recommendation-place e.g. take away service/ longer service hours
marketing mix in the casePrice: lower the price xPlace: more restaurant x
Paper 2B Section BPaper 2B Section BShortQuestion
Topic Content Mark RemarksCase Topic Content Mark Remarks
Q
Q7(a) HRM Two possible adverse consequences of
4 Display ofsubjectknowledge
Q7(a) HRM Two possible adverse consequences of low
4 Display ofsubjectknowledge
consequences of low morale
knowledge
Q7(b) HRM Three ways to motivate the crew
6 Display ofsubject
morale
Q7(b) HRM Three ways to motivate the crew members w/r to
6 Display ofsubjectKnowledge
members w/r to Herzberg’s dual-factor theory
Knowledge& application
Q7(c) Finance Three reasons why 6 Application of
members w/r to Herzberg’s dual-factor theory
Knowledge& application
Q7(c) Finance Three reasons why th i k f i
6 Application of K l dQ7(c) Finance Three reasons why
the risk of economic fluctuation is uninsurable
6 Application of Knowledge
the risk of economic fluctuation is uninsurable
Knowledge
Q7(d) Finance Two elements of 4 ApplicationQ7(d) Finance Two elements of
credit policy & explain how they can reduce the
4 Application& Integration of Knowledge
Q ( )credit policy & explain how they can reduce the delays in payment
pp& Integration of Knowledge
delays in payment
Q7(e) Finance Three sources of funds of takeover
6 Application of Knowledge
y p y
Q7(e) Finance Three sources of funds of takeover
6 Application of Knowledge
Paper 2B Section BCase Student PerformanceQ7(a) Adverse consequences
-higher absentees/labour turnoverWell-answeredBut some failed to answer from-lower job satisfaction
-poor performance due to lack of motivation
But some failed to answer fromthe perspective of HRM.
(b) h bQ7(b) Three ways to motivate crew members- give sense if recognition and achievement- empowerment and allow job autonomy- offer more development opportunities
dj j b k h ll i
FairA minority of candidates wrongly used X & Y theory and wrongly include hygiene factors- adjust job content to make more challenging include hygiene factors.
Q7(c) Three reasons why the risk of economic fluctuation is uninsurable:difficult to measure the probability of
PoorThey apparently did not have a - difficult to measure the probability of
financial loss- the loss is not accidental- law of large number is not easily applied
the risk is speculative
y pp ygood understanding of uninsurable risk
- the risk is speculative
Q7(d) Two elements of credit policies & how to use them to reduce payment:- collection policy: expedite debt collection
SatisfactoryThey were able to explain waysto reduce the delays in - credit terms: adjust discount terms ---
- credit standard: set stringent standard---to reduce the delays in payment
Q7(e) Three sources of funds for the takeover:-issue shares (explain reasons-----)
SatisfactoryThe can s all listed the so ces-issue shares (explain reasons-----)
-issue debentures------long-term bank borrowing-liquidation on fixed assets
They can usually listed the sourcesbut failed to provide justification ( even wrongly list short-term funds and repeat cash reserve)**
Paper 2B Section CPaper 2B Section CShortQuestion
Topic Content Mark Remarks
Q8(a) HRM The steps oftraining functions
10 Display ofsubjectknowledge
Q8(b) Finance Identify the variables of the NPV formula and
10 Display ofsubjectKnowledge
illustrate the meaning of each with examples
& application
Q9(a) Marketing The bases of market 8 Display of subject Q9(a) Marketing The bases of market segmentation for a new hotel
8 Display of subject knowledge
Q9(b) Marketing Illustrate with l t l i
12 Application& I t ti f examples to explain
Why customerrelationship management (CRM) i i t t t
& Integration of Knowledge
is important to a hotel
Question & Answer Students’Performance
( ) h h b k h ld k f8(a)Steps that the bank should take to perform its training function:
-identify training needs e.g.---f l t t i i bj ti d
SatisfactoryMost candidates described the steps in th t i i f ti -formulate training objectives and
plan e.g.----design training programs e.g. workshopimplement the training program
the training function appropriately
-implement the training program-evaluate the effectiveness of the
training programs e.g. written test forfront-line staff on the regulation of front-line staff on the regulation of investment products.
8(b) identif the a iables of NPV Poo8(b) identify the variables of NPV formula and illustrate the meaning of each with an example:
initial outlay
PoorMost candidates did not identify the variables of NPV or - initial outlay---
-cash flow------discount rate-------project life ------
variables of NPV or illustrate with relevant examples.Some only list the project life
-net present value------Some only list the equation without elaboration.
Question & Answer Student Performance9(a) Bases for the market segmentation:
geographic segmentation: countries/Good
- geographic segmentation: countries/cities ---e.g. target those guests frommainland
- demographic segmentation: age/sex---
Most candidates properly explained the bases of market segmentation for a demographic segmentation: age/sex
e.g. target high income group- psychographic : social class/life style—
e.g. target those guests from the
market segmentation for a new hotel.
However, some candidates e.g. target those guests from the upper class
-benefit segmentation: product benefitthat customers seek
However, some candidates only listed out the segmentation bases withoutapplying to the scenario.
e.g. target customers seek for a convenient location
pp y g
9(b) CRM is a process that involves the use Poor9(b) CRM is a process that involves the useof customers’ information to build andmaintain customer relationship in anorganized way.
Poor
Many candidates did not distinguish between CRM organized way.
Reasons:- more knowledge about customers
thus better services be provided
distinguish between CRM and customer relationship.
They only explain the p- lower cost to serve existing customers- easier to retain customers than to
acquire new customers
y y pcustomer relationship instead of CRM.
Adjusted Teaching Strategies*Provision of enough classroom activities*Worksheet designed for Knowledge g g
Capturing and Memorization*Group discussion to arouse interest andGroup discussion to arouse interest and
motivation*Appropriate Cases designed to teachAppropriate Cases designed to teach
application of knowledge*M d illi h t iti kill*More drilling on short essay writing skills*Demonstration on good essay for guiding
students the Integration of knowledge
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