History of Mercedes

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HISTORY OF Mercedes-BenzMercedes-Benz is a German manufacturer ofautomobiles. Mercedes-

Benz is a division of its parent company,Daimler AG. TheMercedes

automobile was first marketed in 1901 byDaimler

MotorenGesellschaft. The first Mercedes-Benzbrand namevehicles

were produced in 1926, following the merger of Karl Benz's and

Daimler's companies into the Daimler.
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Karl Benz, was the founder of Mercedes-Benz

Michael Bassermann is the President and CEO of Mercedes-Benz


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Mercedes Benz Headquarters in Stuttgart,Germany


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Mercedes-Benz is manufacturer of

Cars,

SUVs,

trucks,


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military vehicles.


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PRODUCTLINE Cars

The 2011 S500 Sedan

The performance, prestige and presence of the Mercedes-Benz S500

has set the standard among luxury cars for generations. With

groundbreaking innovation, modern style, craftsmanship and pure

driving enjoyment, the S-Class remains the car that every other car

aspires to be.

382-horsepower, 5.5-liter V-8 engine

7-speed automatic transmission with Touch Shift

Fitted with Harman Kardon audio

Available with 4MATIC all-wheel drive


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SLS AMG

The SLS AMG is designed to be a modern 300SL . The car has a long

hood, the passenger compartment is close to the rear axle and the rear

of the car is short. The SLS AMG will also adapt the feature of wing

doors that will swing open upwards on gas struts, not in a mix of

upwards and forward like the SLR .


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SUVs

G-Class

The Mercedes-Benz G-Class or G-Wagen, short for Gelndewagen (or

cross-country vehicle), is afour-wheel drivevehicle /sport utility

vehicle(SUV) produced by German automakerMercedes-Benz.

Designed to be a durable, reliable, and rugged off-roader, the G-wagen

is characterized by its boxy styling andbody-on-frameconstruction. It

utilizes three fullylocking differentials, one of the few vehicles to have

such a feature.
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M-Class

TheMercedes-BenzM-ClassSUVwas introduced in 1997 . It is a

midsized suv with seating for 5 or 7. The M-Class was the firstluxury

SUV to featurestability control, a system designed to detect loss of

control due to braking causing turn overs .This system reduces vehicle

crashes by to 30%. Furthermore, the M-Class boasted front- and side-

impact airbags.
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TrucksActros

After being voted Truck of the Year 2009, and awarded a Guinness

World Record for fuel efficiency.

The Actros offers a range of cabs and specification for every task and

budget. Innovative technology provides an economical transport

solution, long-distance or short-haul. In addition, the Actros boasts

hard-wearing good looks and of course, exemplary Mercedes-Benz

standards of safety. Features like Telligent Lane Assist for more

comfortable and easier drive.


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Military vehiclesUnimog

The first model was designed shortly afterWorld War II

Unimogs have been used by many differentmilitaries, including the

British,Belgian, Danish, Dutch, French,Irish,Portuguese,Finnish,

Estonian,Greek,Swiss,Chilean,Bolivian Naval Force,Mexican,

RhodesianandSingaporeanarmed forces., theNew Zealand Army, the

Turkish Armyand theAustralian Army.
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The G-Class

The G-Class vehicle is a fully armored vehicle which is durable than and

now regularly used by more than 63 armies worldwide and this includes

the German Armed Forces, Canadian Army and also the US Marine

Corps.

Mercedes has actually guaranteed production of the standard G-Class

vehicles until 2025.

It has been proved best since 30 years.


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Awards won by Mercedes

According to their large-scale survey, the car brand with which people

are most satisfied is none other than Mercedes .

Mercedes-Benz owners are the most satisfied motorists in world.


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INITIAL QUALITY AWARD

Once again, the premium products of Mercedes-Benz have emerged

among the winners of a consumer survey carried out by US market

research institute J.D. Power and Associates. This proves that the parts,

leather, wood used is of best quality. The S-Class won top honors in the


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premium category.


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Marketing Strategy of Mercedes Benz

Mercedes Benz marketing strategy in the United States was once centered on the

safety, luxury, and precision engineering of its cars, but due to increase competition

in the luxury car industry and changing consumer attitudes about the Mercedes

Benz brand that strategy has changed. Now their marketing strategy is more life

style oriented and is focused more on presenting the more fun loving, approachable,

and energetic side of Mercedes Benz. The evolution of Mercedes Benzsmarketing

strategy can be directly connected to the expansion of its target market, which now

includes persons twenty five to thirty five years old as well as its initial targets the

baby boomers. In order to provide superior customer value to its target marketMercedes Benz has found it necessary to expand its product line up, provide more

competitive prices, increase communications with its target market, maintain

accessibility to consumers, and continue its excellent customer service.

Mercedes Benz understands that its customers are not simply buying a car to get

from point A to point B, so before they actually sell a car they must first sell an idea

about that car. Mercedes Benz sells their ideas through promotion and advertising.Mercedes Benz wants to change the perception of their brand at the personal level

and reposition their brand so that they are more appealing to young professional

men of all ethnicities. Secondly, Mercedes Benz is communicating to its target

market the idea that they are a more approachable, personal, fun, and energetic

brand. This new message was evident in the Janus Joplin advertisement, in the

sponsoring of the Elton John concert in New York, and the sponsoring of

professional tennis. In the summer of 2003 Mercedes Benz launched an marketing

event in 16 cities across the United States to promote the new C- Class to younger

buyers. The campaign gave potential buyers a chance to test drive the C-Classproduct line on courses that simulated real life driving conditions and gain

information from current Mercedes Benz owners in attendance.
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History of Mercedes

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