JSC ToastMastersJune 17, 2014

Lynn HazanGrace Guo

© 2014 Lynn Hazan & Associates, Inc.

V - VolatileU - UncertainC - ComplexA - Ambiguous

Derived from military vocabulary in the 1990’s

V - VisionU - UnderstandingC - ClarityA - Agility

A New Way of Thinking!

Chicago = 2.8% growth, lower than national average(3.7%)

From US Bureau of Labor Statistics http://www.bls.gov/ro5/ceschi.htm

Home sales UP◦ Shortage of new homes◦ Remodeling/Rehab products and services UP◦ Foreclosures down

Manufacturing industry growth◦ Demand for raw materials providers

Big DataDynamic PricingS.T.E.M.

Social MediaTech/MobileFreelance Work

What do YOU do first thing in the morning?

Candidates & Companies behave in certain manner Recognize patterns, make them work for you Create competitive advantage

Volume◦ Size/amount generated

Variety◦ Range of formats

Velocity◦ Rate at which data is

produced

Market trends - stay relevant

Companies compete on fair playing field, adjust prices - online and in-store◦Uber, Best Buy

From: http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right-7000021444/

Increased investment in science and math careers = more middle class jobs◦ 50% of STEM jobs are available

to people without a four year degree

Growth rate = 3x faster than non-STEM jobs (17% growth in 2014)

From http://www.usatoday.com/story/opinion/2014/01/10/engineering-mathematics-stem-gillibrand-kennedy-column/4361837/

Integral to ALL jobs Tools make it easier to

decipher data

Marketers on Google Analytics

Hot SM Jobs for 2014(frombrazencareerist.com)

1.SEO Specialist2. Social Media Strategist3. Online Community Manager4. Social Media Marketing Manager5. Social Media Marketing Coordinator6. Blogger/SM Copywriter

LH&A’s SM Jobs for 2013(from lhazan.com)

◦ Social Media Specialist/Community Manager

◦ Global Digital Architect◦ Copywriter◦ Marketing Manager◦ Web Analytics (SEO) Specialist

From http://www.dmnews.com/digital-marketing-budgets-continue-to-rise-infographic/article/347999/

Coming◦ Wearable tech (smart

watches, Google glass)◦ 3D printing pen◦ 20% growth of tablet

industry (forbes.com)

Going◦ Plasma TVs (Panasonic to

discontinue)◦ MP3 players (driven out by

smartphones and tablets)◦ Hard disk drives

From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/

Transportation◦ ZipCars, Divvy Bikes

“Smart” Homes◦ Google’s buyout of Nest

Contract-to-hire positions - wait and see attitude Recent college grads get foot in door “By 2020, >40% (of the workforce) will be

freelancers or contractors” (Crain’s, 2014)

Born 1990 - 2010 Consume media online

more than offline Social network oriented Shift in the way products

will be marketed “Authentic experience”

From Marketing News, December 2013

WWII Generation (1922-1945)◦ Work = obligation◦ Want reverence for

their knowledge

Boomers (1946-1964)◦ Career = excitement &

adventure◦ Want to be needed

Generation X (1965-1980)◦ Work = entrepreneurial◦ Want flexibility

Generation Y/Millennials (1981-2000)◦ Work = means to an end◦ Like to work in teams

60 is the new 40 Anticipated brain drain Delay retirement Consulting/freelancing Re-invent work after retirement Healthcare = best field for

workers 50 + AARP - Best Employers for

workers over 50

Successful Boomers create demand for

talent and start their own businesses

Multi-generational (must work together in real time and virtual)

Technology enhanced Reverse mentoring

Staff not always at office at same time.

Employers more flexible

Flex-time, work from home options, and/or alternative career advancement tracks.

Must-have!

Best candidates reinvent themselves

New tools. Eg: SEM, Adobe Creative Suite

Hiring:

Clients shift to

Critical mass

Relationship management◦ Managing long-term

relationships

PROactive sourcing See trends ahead of

curve ◦ Sneak previews of

emerging growth Seek out candidates

1 on 1 vs. “post and pray”

29th year as recruiter; 14th as LH&A

Ranked 12/6000 by Employment Crossing

Top 4% content on Slideshare

Move to new office!

Freelance copywriter- Engineering

Senior Marketing Manager – Advertising Co-op, Automotive

Director of Communication/Marketing – Residential Real Estate

Account Director- Educational & Technology- PR agency

On-going PR writer- PR agency (7+ years)

Freelance web content writer - Automotive

Media Relations Manager – Charity Not-for-Profit

Director - Qualitative Research, Healthcare

Sr Marcom Specialist – Automotive Product Marketing Manager –

Automotive Marketing Assistant Temp-to-Perm,

Communications Company

From Economic Modeling Specialists International

My Career

From Cisco Systems Inc.

Writing Analytic and

Quantitative Social Media & digital

skills Collaborative work

styles Industry specific

experience

Strategy and tactics Biz Development Managing clients,

supervisory skills Foreign Language skills

How do you compare?

Stability Engagement Learn Tech Community Feel appreciated Let them teach Opportunity to use

social media

What are YOU seeking in an employer?

What makes you special?

Trendwatching.com Futurist: David Houle’s blog for hot tips:

◦ Evolutionshift.com◦ http://davidhoule.com/forecasts/

Marketingcharts.com McKinsey Global Institute Publications Did you know 6.0 (on YouTube)

DO:

•Create perfect resume and LinkedIn profile•Come on time•Do your research•Bring your samples•Show interest in job•Send thank you letter

DON’T:

•Take anything for granted•Be sloppy•Swear•Be too casual•Be stupid on Facebook

Twitter: lynnhazanLinkedin: Lynn HazanFacebook: Lynn HazanSlideShare: Lynn HazanEzineArticles: Lynn HazanVine: Lynn Hazan#MyLHAstory

79 W Monroe, Ste 1308Chicago, IL 60603312-863-5401Lynn@lhazan.comwww.lhazan.com